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T23 Three Pile Sorting

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T23 THREE PILE SORTING

T23: Three Pile Sorting

Three pile sorting, use cards to enable a member of an animal owning community to sort and discuss animal management and work practices according to whether they are seen as good, bad, or neutral for animal welfare.

Tool purpose:Time needed:
• To explore participants’ understanding and perspectives on any animal welfare issue, care and management practices (including harmful practices) and to provide a starting point for problem analysis and action.
• To analyse perceptions about animal diseases and their symptoms, causes and prevention.
1 hour 30 minutes
Materials needed:
Chart paper, note cards, markers or other locally available resources, and a set of cards showing animal welfare.

Keyword Search Tags

Project Phase:
Planning Phase, Implementation Phase

Approaches for Working With Communities: Community Development Approach, Community Engagement Approach, Societal Outreach and Campaigns Approach

Stages of Change:
Pre-contemplation Stage, contemplation

Project Support:
Participatory Learning and Action Tools, Needs Assessment

Specific Topics: Animal Husbandry and Management, Animal Handling

Three pile sorting
Step 1For this exercise you need to prepare beforehand.

Make a set of cards showing animal welfare or management practices which can be interpreted as good, bad, or in-between (neutral). These should be based on problems previously identified by the community during exercises such as ‘If I were an animal’ (T17), Animal body mapping (T20) or Animal welfare practice gap analysis (T21). Common negative practices which could be illustrated on the cards include beating animals, overloading, not offering water, incorrect feeding, and lack of care for wounds
Step 2Organize participants into groups of no more than seven and ask each group to form a circle. Give a set of cards to each circle and ask for two or three volunteers to sit in the centre of the circle and sort the cards together. They should place each card in one of three piles: representing good welfare or management practices, bad welfare, or management practices, and in-between or neutral practices (or practices where there is uncertainty or disagreement).
Step 3After the cards have been sorted, ask the volunteers to arrange them so that each card is visible to the whole group (see figure T23 below- Place holder). Encourage debate between participants to challenge their choices and analyse all aspects of their decision. Enable participants to understand why a particular practice may be better or worse for animal welfare. 
Step 4Ask the group to identify which of the animal welfare issues or management practices are occurring in their own village, especially the ones they have identified as bad. This discussion can be used to enable participants to identify priority welfare problems and to propose potential solutions or action to be taken.
Step 5Document the discussions and share back with the community.

Record the community’s analysis and responses in your project action tracker and follow up with the community later if/when you start action planning together.
Figure T23 a sample pile sorting process

Facilitation Notes

  • It is important that you enable the group to bring their own perceptions and use their local terms for management practices, diseases, pain, and animal suffering.
  • The game can also be played using photographs representing the existing situations in the village. This needs advance preparation.
  • Notice and document why certain practices are said to be harmful or are perceived as positive or neutral while they affect animal welfare. It is important to also note their misconceptions about the practices, diseases, etc. and their stages of change (pre-contemplation – being unaware or contemplation stages – struggling with their decisional balance to determine them as good, bad or neutral) with regard to the different care and management and animal diseases.
  • Another variation is to ask participants to sort cards according to different types of animal welfare issue they have experienced, such as i) issues directly related to animals ii) issues related to service providers and other stakeholders and iii) issues related to animal owners, users, and carers.

Tool adapted from [85]


T24 Story Telling

QUICK LINKS
T24A Closed-Ended Story
t24B Animal Welfare Before and After Story
T24c Open-Ended Story Telling

Storytelling and guided testimonials can be used to connect with communities and encourage individuals to act. Stories are entertaining, are easy to remember, and allow people to identify with the characters. Stories can move people to action by inspiring and showing solutions to a problem. For the purposes of this guide, this tool has been adapted to animal welfare related stories.

T24a: Closed-Ended Story

A closed-Ended Story is an account of an event (true or imaginary) that is intended to promote a specific animal welfare behaviour to solve a particular animal welfare problem.

Tool purpose:Time needed:
• To support communities to act on animal welfare issues, by promoting a specific behaviour. 
• Provide communities with solutions to different animal welfare issues they face in the community.
1.5 - 2 hours.
Materials needed:
pre-preparation of a closed ended story, handouts of the story, flip chart paper

Keyword Search Tags

Project Phase:
Planning Phase, Implementation Phase

Approaches for Working With Communities: Community Development Approach, Community Engagement Approach, Societal Outreach and Campaigns Approach

Behavioural Drivers (COM-B):
Capability, Motivation

Stages of Behaviour Change:
Contemplation Stage, Preparation

Project Support: Participatory Learning and Action Tools

Specific Topics: Community Change Agents

The following are examples of closed ended stories which were created to encourage donkey owners to adopt the desired behaviours of cleaning and drying their animals’ pack saddles before using them with animals (Example 1) and cleaning their donkey’s hooves after work (Example 2). Refer to steps below for instructions on crafting closed ended stories relevant to your own context, using these example stories for reference.

Closed Ended Story Example 1:  Caring for animal equipment before use

Bibek was the owner of a donkey who carried bricks by pack in the brick kilns in Nepal. Each day, Bibek would prepare the animal for work. First offering some food and water. Next, looking over his animal and brushing off the excess dust from its body. One day Bibek noticed his donkey flinching in response to the brushing. When Bibek looked more closely at his animal, he noticed a few red, raw wounds. The hairs around those wounds were dirty and matted. It took a few attempts to get the pack saddle on his donkey. Bibek could tell his donkey did not want to wear the saddle, it kept moving away. But they had to go now or risk losing money! 
Bibek felt pressure and forced the saddle on. He wished it were not so hard! During a tea break, Bibek asked other workers whether their animals had wounds. They all said yes. The wounds were hard to see during work because they were hidden by the pack saddles. At the end of the day, Bibek took off the sweaty pack saddle and dropped it to the dusty earth. The donkey was left to wander, flies swarming around the sweat and open wounds.
Bibek went to the local shop. Other men were having tea outside the shop, with their donkeys tied up nearby. Bibek noticed these donkeys did not have any wounds. Yet, everyone in this area of Nepal must work in the brick kilns. How did their donkeys not have wounds, when all the donkeys in his village did? He greeted the men and said, 'your donkeys look very good, they have no wounds.' The men explained that there was a time when all their animals had wounds. One day, Hari, a man in their village, made changes to the pack saddles they all used. Hari was also trained in first aid and because of this he understood the importance of keeping the pack saddle clean and dry each day and keeping the donkey's coat clean too. This kept away the flies and reduced any infection. 
Because of this, Bibek said 'wow, I would like to meet Hari!' And so, they arranged to meet. After their meeting, Hari supported Bibek's community to make changes to the pack saddles. And why it is important to keep clean the sweaty saddles and animals. Slowly the wounds reduced and went from all the donkeys. Ever since seeing that change, Bibek felt so happy to realise he had helped his whole community and their animals all because he started a discussion about why other donkeys did not have wounds.

Closed Ended Story Example 2: Hoof Cleaning 

Amina lives in rural Kenya. She is married and has two daughters. Amina recently began working as a water vendor in the nearby market and entirely relies on her two donkeys for her livelihood. Amina is part of a women's group. Everyone in the group uses donkeys to make an income. Amina looks forward to their meetings. It is so nice to talk about life with others! Her daughters, Neema and Zawadi are responsible for the donkeys before and after the market trips. Neema did not like the donkeys. To her, they are big and strong. Neema had seen the donkeys together. Sometimes the donkeys were calm but sometimes they look to be fighting! It made Lela afraid. Neema is happy to clean the stable, fetch food and water when the donkeys are away but because she is scared, she does not want to go near the donkeys.
Amina had learned at her recent group meeting the importance of picking the dirt and debris out of her donkey’s hooves 1-2 times per day, especially after journeys. Excited with her new knowledge, she told Neema to clean out their donkey’s hooves twice a day, especially after journeys. This made Neema feel very bad. She thought ‘how can I do this when I am afraid of our donkeys?’ Neema told her mother how she felt. Amina then realised she was not sure how to do this new task either and it made her nervous too. Amina knew a man, Baraka who always talked about his donkeys. He values them, they look in great condition and are easy to work with. Shani wondered what his secret was. She asked Baraka to join one of her woman’s group meetings and demonstrate how to clean out her donkey’s hooves so that everyone was able, and nobody was afraid. She brought Neema and Zawadi to the meeting.
Baraka demonstrated how to safely approach the donkey and how to gently ask the donkey to lift its leg. ‘Who would like to try now?’ Baraka asked. He knew from Amina that Neema was afraid. Baraka wanted to show Neema how to work with a donkey gently, safely, and confidently. Baraka said, ‘how about you Neema? I can help you learn that donkeys are very nice and can be easy to work with – you just need to learn how.’ Neema thought to herself that Baraka had made cleaning out the hooves look so easy! Maybe he was a magician! She found the courage to try. Baraka explained how donkeys like to be approached and how to restrain them safely for husbandry tasks. He shows Neema how to ask the animal to lift its leg. Then he showed her how to clean out the hooves. First the front legs, then the back. Baraka explained to Neema that it was perfectly normal to be nervous around donkeys. Once you learn how to move around them and ask them gently to do things, working with a donkey can be very nice.
Baraka checked in on Amina’s family a few weeks later. Ever since his demonstration and mentoring, everyone in the family can gently, safely, and confidently lift the legs and clean out the hooves of the family’s donkeys twice a day. However, Neema always wants to be the one to clean the hooves. She is not afraid anymore and feels proud doing the task and of her donkeys.
Closed-Ended Story
Step 1You need to prepare a story beforehand. Refer to the closed ended story examples provided above for ideas when adapting your own to suit the context and issues relevant to the community. Consider the following guidelines in developing their own context specific story:
 
• A closed ended story should aim to identify animal welfare issue and associated problem behaviour.
• Highlight the impacts on the animal and its feelings because of the problem, consider including elements about societal perceptions of the problem (and these could be framed positively to encourage desired behaviour (e.g., neighbours’ frown on the poor condition of animal and judge owner), or be reflective of the reflect reality even if negative and a barrier to change),  
• The Story should link to the consequences for people/owners/target actors whenever feasible, and include the subject identifying problem/developing awareness, reflecting on problem and their role in it, weighing pros and cons of change which should reflect local perceptions.
• The story could be crafted in a way that it is used to raise doubts about current beliefs/practices which are hindering willingness to act, and then contemplating potential solutions, deciding, and preparing a course of action, and reflecting on benefits of having made the change.
• The story should have a final verdict at the end where all the details are wrapped up and leave the reader knowing how it ends.
Step 2Ask participants how many of them have recently heard or told a story. What kinds of stories? Where did they hear or tell them? Then explain that in this session, they will talk about one type of story, the closed-ended story, sharing the definition of a closed-ended story with community participants so they are clear on what it is.

Explain to the participants that you will now read a closed-ended story. You may wish to distribute handouts of the story if helpful.
Step 3Discuss the story in small groups or in plenary by posing questions that promote reflection, learning and action in relation to the story you read. The following questions are provided for general guidance; however, you are encouraged to adapt them and create your own to ensure relevance to your story:

• What was the main problem in the story? 
• What happened to animal in this story? What symptoms did the animal have?
• What did the subject(s) think cause the problem/symptoms?   
• What did others in the story think about the issue and/or express about tissue?  
• What was the solution to the problem? 
• What did we learn from this story?  
• Do you know anyone who has ever had a similar problem? And how did they solve it?
• How could this issue be prevented or resolved in your context?  
• Could the problem be addressed by doing something like what was done in this story? 
• What would you do in this scenario? 
• What commitments to action can you make from the lessons gathered from this story?
Step 4Record any key insights from the community’s analysis and responses in your project action tracker which may be relevant to your project planning and implementation (e.g., community members’ stages of change and identified to support their progress, potential barriers, and motivators to change etc.), and consider adding any key actions communities identify to take within their community action plan as appropriate.

Facilitation Notes

  • You are encouraged to craft a story that is relevant to your context and which community members can easily relate with and refer to the example stories provided for ideas on how to design a story that promotes reflection, learning and action. 
  • It is recommended to review the example reflection and learning questions provided within the steps and adapt them as needed to ensure they reflect your own story prior to undertaking this activity to save time and ensure the activity runs smoothly and generates effective discussion when implemented. 
  • Consider asking both men and women, and other relevant social or marginalized groups to provide their reflections on stories separately. Different participants may draw different conclusions from the same story that is ok as this reflects their different views and lived experiences of the topic discussed. This is important as it will provide insights on different groups perspectives which can help you better understand these groups and how best to work different groups and tailor your interventions to support them in improving their animals’ welfare.

Next Steps

The tool can be supplemented with T24b. Animal Welfare Before and After Story, to support with determining the next steps to take in addressing the animal welfare situation.

T24b: Animal Welfare Before and After Story

This tool uses a ‘before and after’ story to stimulate discussion about how to change from a situation of poor animal welfare to a situation where welfare is improved. 

The Animal welfare story with a gap uses a pair of pictures, to show a ‘before’ situation relating to a working animal and the other showing an ‘after’ scenario where the animal’s welfare has improved.

Tool purpose:Time needed:
• To elicit discussions on animal welfare issues; showing the situation as it was and how it has improved.
• To Understand the Steps to a Desired Change
• To help the community come up with strategies for improving animal welfare issues by identifying the steps that would need to be taken to achieve what is represented in the improved picture.
2 hours.
Materials needed:
large paper, note cards, markers, and pre-prepared pictures of animals before and after welfare issue has been resolved.

Keyword Search Tags

Project Phase:
Planning Phase, Implementation Phase

Approaches for Working With Communities: Community Development Approach, Community Engagement Approach, Societal Outreach and Campaigns Approach

Behavioural Drivers (COM-B):
Capability, Motivation

Stages of Behaviour Change:
Contemplation Stage, Preparation

Project Support: Participatory Learning and Action Tools

Specific Topics: Animal Welfare, Feelings and Needs; Animal Husbandry and Management; Animal Handling; Community Change Agents

The illustration below shows a community engaging using the animal welfare before and after story. The discussions include comparison of two different set of welfare situations presented in pictures. The participants are discussing both drawings and filling in the gap in the story by identifying the steps that would need to be taken to achieve what is represented in the improved picture.

Figure T24b Community members discussing welfare.
Animal Welfare Before and After Story
Step 1For this exercise you need to prepare the pictures beforehand: use drawings or photographs of existing animal management situations or practices in the community.
Step 2Divide the participants into several small groups and give each group the same set of ‘before’ and ‘after’ pictures. Ask each group to begin by considering the ‘before’ picture, such as a picture of a animal with wounds, and to discuss why the situation has occurred. Next, ask each group to discuss the ‘after’ scene of the improved situation, such as an animal with fewer or no wounds. Then ask the groups what steps they think they might take to get from the ‘before’ to the ‘after’ scenario (in other words how they would fill the gap in the story), what obstacles they might have in their way, and what resources they would need to do this.
Step 3Bring the different groups together and ask each group to tell the stories they have created. Encourage the groups to weigh the benefits of each suggestion for improving animal welfare and discuss more ways to overcome the obstacles. Use the following questions provided as a general guide during the discussions, however you are encouraged to adapt them and create your own to ensure relevance to your story:

• What steps would you need to act and make this change a reality in your context? 
• What resources or support exist to support you in taking these steps? If necessary, resources or support are lacking, what alternatives exist or how could you investigate or learn more about how others have overcome this issue or go about securing these resources/support?
Step 4Record the community’s analysis and responses in your project action tracker and follow up with the community later if/when you start action planning together.

Facilitation Notes

  • You are encouraged to consider asking both men and women, and other relevant social or marginalized groups to provide their reflections separately. 
  • Facilitate the discussion of ‘before’ and ‘after’ scenarios by ensuring that the animal welfare context is clearly shown. 
  • More interpretations and suggestions can be gathered by dividing the participants into several small focus groups (for example of women and men, young and old people, or other categories) and giving each the same set of pictures. After analysing the drawings, the focus groups can come together to report on their discussions and compare their views.
  • Ensure to document the experiences of different community groups views as it may be unique to their intersecting identities and lived experiences.

T24c: Open-Ended Story Telling

Open-Ended Story is an account of an event (true or imaginary) that talks about a problem but does not explain what to do about it. In an open-ended story, listeners are asked to generate as many as possible solutions to a complex problem. In the context of animal welfare, the community may be asked to suggest as many as possible solutions to an animal welfare related story. 

Tool purpose:Time needed:
• To promote discussion and support identification of ideas for solution to a complex issue or problem for which no clear strategy has been identified.1.5 -2 hours.
Materials needed:
pre-preparation of an open-ended story, handouts of the story, large paper, note cards, markers.

Behavioural Drivers (COM-B): Capability, Motivation

Stages of Change: Preparation Stage, Action Stage

The following are example of an open-ended story were created to help communities identify solutions for addressing heat stress in their animals. Refer to steps below for instructions on crafting an open-ended story relevant to your own context, using this example for reference.

Open-ended Story Example: Providing water to animals

Heat stressed animals — all species [behaviour — immediate: cool the animal down; longer-term: provide animals with free access to water without interruption, disturbance, or distraction]
Temperatures are starting to rise. Nobody looked forward to this time of year when temperatures would reach 40 Celsius / 100 Fahrenheit in the day. It is not comfortable for people and animals alike — especially when there are market trips to do. Abha and his wife Kanti set out in the early morning to reach the market by 6am. The trip would take 3 hours in each direction. They travelled by cart, pulled by their horse, who had recently given birth. Her foal either ran alongside or joined the family on the cart.
The marketplace was very busy. There were many families, with livestock and things to sell. The goods for sale were organised in different sections. Abha was selling grain. The marketplace was hot, open without any natural shade. Some families were clever! They brought poles and material to create their own shade. Water was available at a few locations around the market. When Abha and Kanti arrived at the market and began preparations to sell their grain, Kanti noticed their horse breathing very heavy. Her nostrils were flaring/widening, her head was held very low, and her stomach was moving in and out very fast. Kanti also noticed her foal was trying to nurse and struggling. Kanti got distracted by an interested buyer.
An hour later, Kanti noticed their horse was still breathing very heavy. Kanti then remembered seeing bullocks in the village doing the same thing and the local healer insisted the animals were cooled down. It was dangerous the animals were so hot that they were no longer sweating. They needed to recover from the heat outside and heat generated from working. Abha and Kanti wondered what options they had to cool down their horse. They worried they would not be able to travel home if their horse was sick.
Open-Ended Story
Step 1You need to prepare a story beforehand. Refer to the open ended story example provided above for ideas when adapting your own. An open-ended story should include:
• A story should aim to identify animal welfare issue and associated problem behaviour.
• Highlight the impacts on the animal and its feelings because of the problem, consider including elements about societal perceptions of the problem (and these could be framed positively to encourage desired behaviour (e.g., neighbours’ frown on the poor condition of animal and judge owner), or be reflective of the reality even if negative and a barrier to change),  
• The Story should link to the consequences for people/owners/target actors whenever feasible, and include the subject identifying problem/developing awareness, reflecting on problem and their role in it, weighing pros and cons of change which should reflect local perceptions.
• The story should not have a final verdict at the end, and allow the listeners to provide what the imagine should be the end of the story and well as opportunity to suggest what needs to be done
Once you have the story ready, ask participants how many of them have recently heard or told a story. What kinds of stories? Where did they hear or tell them?  Then explain that in this session, they will talk about one type of story, the open-ended story. Then share with the community the definition you prepared in advance of what an open-ended story is and explain the definition.  An Open-Ended Story is an account of an event (true or imaginary) that talks about a problem but does not explain what to do about it.
Step 2Explain to the participants that you will now read an open-ended story. See an example of the story in figure T24c below.  Distribute the story Handout: Open-Ended Story. Read the story with the participants. Discuss the story in small groups or in plenary by posing the questions for the story you read:
Step 3The discussions can be guided by the following questions.
• What were the main problems in the story? What went wrong? 
• How could these problems have been prevented? 
• Have people in your community ever had these kinds of problems? 
• How can we prevent this problem?
Step 4Ask participants when they might want to use a closed-ended story and when might they want to use an open-ended story. Allow participants time to answer. Summarize the discussion in your project action tracker and follow up with the community later if/when you start action planning together.

Facilitation Notes

  • The stories provided are examples, and you are encouraged to craft a story that is relevant to your context and which community members can easily relate with. You may refer to the example stories provided for ideas on how to design a story that promotes reflection, learning and action. 
  • It is recommended to review the example reflection and learning questions provided within the steps and adapt them as needed to ensure they reflect your own story prior to undertaking this activity to save time and ensure the activity runs smoothly and generates effective discussion when implemented. 
  • Consider asking both men and women, and other relevant social or marginalized groups to provide their reflections on stories separately. Different participants may draw different conclusions from the same story that is ok as this reflects their different views and lived experiences of the topic discussed. This is important as it will provide insights on different groups perspectives which can help you better understand these groups and how best to work different groups and tailor your interventions to support them in improving their animals’ welfare.  

Tool adapted from [86]

Link to References Cited


T26 Animal Welfare Cause and Effect Analysis

QUICK LINKS
T26 resources and services
t26 Activity
T26 Facilitator Notes
T26 Next Steps

T26: Animal Welfare Cause and Effect Analysis

The animal welfare cause and effect analysis is sometimes called a problem tree, in which causes are depicted as roots of the tree and effects as branches. This adapted version of the tool provides a visual representation of the relationship between the causes of specific priority animal welfare issues, and the effects of the issues on both people and animals [48]. This tool has proven to be one of the most important and effective participatory tools in this toolkit, as the improved understanding and awareness that results from discussions and outputs of this activity have effectively motivated participants to take action to prevent animal welfare issues, as well as respond to them when they do occur. In particular, the effect analysis portion of this tool can be a key motivator of behaviour change. Consider conducting a pairwise ranking (T8) or matrix ranking and scoring (T9) prior to this one to identify the priority welfare issues.

Tool purpose:Time needed:
• To identify and promote participant understanding of the root causes of a specific priority animal welfare issue and their implications for humans and animals.
• To generate participants’ motivation to take action or change their behaviour, either collectively or individually, to prevent or respond to animal welfare issues
• To identify root causes of animal welfare issues and potential implications on the livelihoods and well-being of animal-owning households.
1.5 - 2 hours
Materials needed:
Cards, pens, markers, coloured powder, chalk, sticks, tree leaves, coloured cards or other locally available materials

Keyword Search Tags

Project Phase:
Planning Phase, Implementation Phase

Approaches for Working With Communities: Community Development Approach, Community Engagement Approach, Societal Outreach and Campaigns Approach

Behavioural Drivers (COM-B):
Behaviour Change Diagnosis and Planning, Capability, Motivation

Stages of Behaviour Change:
Contemplation Stage,  Preparation Stage

Project Support: Participatory Learning and Action Tools, Needs Assessment, Gender Analysis

Specific Topics: Animal Welfare, Feelings, and Needs; Livelihoods; Compassion / Empathy

Animal welfare cause and effect analysis (or problem tree)

The animal welfare cause and effect analysis is used to analyze an animal welfare issue or problem by identifying the complex contributing factors and any relationships between the factors, as well as their effects on animal-owning households and animals alike. In the context of working animals, this tool has been used to help identify the causes of priority welfare problems such as wounds and overloading, and to discuss the effects of these welfare issues on animals and the people who depend on them. For example, discussing the causes of wounds on specific parts of a working animal’s body may highlight causal factors such as the size and structure a harness or saddle, or the design of a cart or carriage. Effects on the animal could include pain, weight loss and reduced working capacity. Effects of the animal’s wounds on the owner could include less income (from reduced work and increased expenditure on treatment) or lower status in the community.

T26a Animal Welfare Cause and Effect Analysis diagram for an Animal-Owning Community

T26a Animal Welfare Cause and Effect Analysis diagram for an Animal-Owning Community

The above animal welfare cause and effect analysis was produced by a group of working animal owners in a rural community. They were particularly concerned about reducing and preventing wounds on their animals’ backs. Four major causes were initially identified: whipping by users, beating by children, bad road conditions and improper harness fitting. These causes were then continuously analysed to better understand why they were happening, until the underlying root causes were identified. The effects of back wounds on the animals were then discussed and identified as decreased energy, low appetite, pain and increased risk of infection. The resulting effects on the household were decreased income, increased expenditure on treatment and always feeling stressed and worried about where money would come from and whether the animal would recover.

This activity motivated the group to take action on the root causes that were within their influence.

This included:

  • Petitioning the local government for road repairs between nearby communities and major transport routes
  • Promoting more humane handling amongst members of their household to prevent wounds from whipping and beating
  • Making their own welfare-friendly harnesses from recycled materials

Animal Welfare Cause & Effect Analysis
Step 1Ask participants to identify the animal welfare issues they feel are a priority and select one issue to explore in depth with this exercise. Consider referring to animal welfare issues and priorities previously identified using T25 Problem Animal, T8 Pairwise Ranking or T9 Matrix Ranking and Scoring, if available. Make sure that the issue is not broad, such as ‘wounds’ generally.
Step 2Have the community helper draw a circle on the ground or on a large piece of paper and ask him/her to draw or write the priority welfare issue in the middle of the circle using a symbol, picture, or word.
Step 3Begin the discussion by asking the group what they perceive to be the major factors that cause this problem. As main causes are identified, each cause is added below the priority issue, using symbols, pictures, or words, and connected to the problem with arrows.
Step 4Once all initial causal factors have been identified, start with one causal factor, and have participants identify the sub-causal factors by asking them why that causal factor happens? Show this sub-cause below the major cause it is associated with, connecting it with an arrow (see Figure T26). Continue asking why each sub-cause happens and continue adding sub-causes - spreading out like the roots of tree - until the group reaches a stage where no further sub-causes can be found. As a rule, these probing using “why” questions may need to be asked 3-5 times per cause, before the root cause is finally identified.

Please note: It is common for participants to discuss, and debate causes. These discussions often create shared learning opportunities, whereby participants learn from one another as they discuss and seek agreement on the true causal factors. As a facilitator, you should allow and encourage this discussion without inserting your ideas. However, you may need to ask probing questions or take the time to teach participants about the real causal factors if they get stuck or their lack of understanding prevents them from identifying true root causes. You may also need to intervene if they struggle to resolve their differences in beliefs themselves.
Step 5Once all the root causes of the welfare issue have been identified, facilitate the same process to analyse the effects of the welfare issue on the animal and the animal-owning household. Start by having the helper add two circles above the welfare issue: one representing the animal and the other representing the animal-owning household.
Step 6Ask participants to identify the effect of the welfare problem on the animal. As effects on the animal are identified, linkages to the animal-owning household will naturally emerge and the discussion can quickly turn to effects on the household.

Please note: The facilitator should allow the discussion to flow naturally, ensuring full exploration of effects on the animal AND household. It is common for participants to identify only a few main effects on the animal, especially in contexts where animals are not viewed as sentient beings. Here, the facilitator’s role is to ask probing questions to promote discussion around the animal’s feelings and experience of the welfare issue. It may be helpful to frame questions in terms of, “If you had this issue, how would you feel?”

Please note: When discussing the effects on the animal-owning household, encourage participants to consider potential effects on all household members, including men, women, and children. Ask: do the identified household effects effect all household members equally? Make sure effects on different household members are accounted for on the diagram.
Step 7When the diagram is complete, ask participants to reflect on what they have discussed and mapped. Some discussion questions may include:
Support the community to identify possible solutions if needed, either in this session or in a follow up session as time and resources permit.
Step 8Once complete, take a photo or record the outputs on a piece of paper. Ensure that the community has a copy for their records and facilitator has a copy for future reference or planning.

Finally, have the community record any root causes and activities to address the causes in the community action plan. Make sure to include any resources/materials needed to achieve this, including who will monitor it and a realistic timeline. Record the actions, activities, and proposed linkages into your project action tracker, and support the community by linking them to any necessary stakeholders.

Facilitation Notes

  • The facilitator should have a good knowledge of animal welfare and be able to recommend solutions to address issues, including community-based collective action ideas. Participants may ask for advice on actions to address root causes.
  • Decide the group dynamics ahead of time and whether it would be best carried out with men and women (or other subgroups) separately or in a mixed group. This will depend on your rapport with the community, culture and local gender dynamics. This is important when their roles and responsibilities related to animals differ, and/or they use/depend on animals differently, as their perceptions and concerns may differ.
    • If conducted separately between men and women, consider bringing the two groups back together at the end of the activity to review the results of each chart and resolve any discrepancies if time allows and culturally appropriate.
    • If it is not appropriate to conduct this activity with men and women together in the local context, or if it could prohibit participation and freedom of discussion, consider conducting this activity separately.
  • This exercise can take considerable time, so discuss this in advance with the group and agree a suitable time to set aside for doing it.
  • Avoid using your own examples; encourage everyone to express their individual views.
  • This exercise requires patience from the facilitator in order for deepest causal factors to emerge from the discussion. Allow time for participants to discuss their experiences.

Next Steps

  • The cause and effect analysis is useful for action planning, especially when combined with:
  • If the group is struggling to understand that animals have feelings and identify them as sentient beings, consider conducting the T19 Animal feeling analysis again.
  • If monitoring identifies that the solutions to root causes are unable to be adopted or behaviours go unchanged, conduct a T15 Cost benefit analysis to explore the cost of continuing negative behaviours or practices and benefits of positive behaviour change.
  • Follow up with resource or service providers needed to help the group carry out their activities. Revisit the activities in the next meeting to monitor progress and if further support is required.
  • Results may also be useful to informing inform project planning and/or identify potential for partnerships to support:
    • Identification of community capacity building support to address the root causes of priority animal welfare issues
    • Addressing priority root causes which may be external to communities’ e.g. changes in policy
    • Identification of potential livelihood or human wellbeing indicators which could be used in monitoring to assess changes in people’s lives as a result of actions taken to improve animal welfare.

Link to References Cited


T27 Increasing Perceived Importance of Animals

QUICK LINKS
T27 Increasing the Perceived Importance of Animals

T27: Increasing Perceived Importance of Animals

Working animals’ (e.g., donkeys, horses, oxen etc.) welfare is often overlooked in comparison to other livestock/production animals who have a more direct and understood role in supporting communities’ livelihoods. This tool is specifically designed to be used to aid communities in realizing the critical role and importance of these often-overlooked working animals to improve their motivation to similarly meet these animals’ welfare needs.

Tool purpose:Time needed:
To increase community members' motivation for better meeting the welfare needs of working animals by understanding their valuable contributions to their lives and/or livelihoods.2-3 hours
Materials needed:
chart paper, index cards or sticky notes, pens/markers, chalk and/or locally available materials.

Keyword Search Tags

Project Phase:
Initiation Phase, Planning Phase, Implementation Phase

Approaches for Working With Communities: Community Development Approach, Community Engagement Approach

Behavioural Drivers (COM-B):
Motivation

Stages of Change:
Contemplation Stage

Project Support: Participatory Learning and Action Tools

Specific Topics: Animal Welfare, Feelings and Needs; Compassion/Empathy, Community Change Agents

Increasing perceived importance of animals
Step 1Take the community through the process of identifying the general resources and services important to meeting their households’ needs and supporting their livelihoods which their animals either directly or indirectly contribute to obtaining (e.g., water, fertilizer, education, transport, health care, animal health services, agricultural products, income, food, feed for animals etc.). Write or draw these ideas on cards or paper until all are listed for all to see. The resources and services listed need not be limited to animal-related resources or services.
Step 2Once these important resources and services are identified, ask participants to identify the animals which directly or indirectly contribute to obtaining them e.g., livestock/production animals, working animals etc.). Write or draw pictures of each animal on a card and place them on the ground. Then write the list of the resources or services they support /contribute to the family beside each of the animals.
Step 3Then ask participants to identify which of the roles listed against each animal are important to them. They can rank them in order of priority. Each listed role should be paired with a picture of the animal that support that role in the household. To aid the participants in identifying these roles, ask participants to think about each animal’s relationship/contribution to all resources identified including(ability to support different resources identified).

Have the community write or draw the roles of each animal on cards or list them on a large piece of paper under each animal identified.
Step 4Based on the roles and their importance, then ask participants to reflect on which animals they feel are most important/which they cannot live without and why based on the identified roles for each animal. Rank each animal in order of the agreed upon importance based on their roles.
Step 5Next, support community participants to assess the value & contribution of each animal to their household through a cost & benefit analysis. Use the following discussion points to help facilitate this discussion:

• How much income do they get from their animals?
• What are some of the uses of each of the animals?
• What are the contributions of each animal in meeting household needs? time savings, social status, labour burden savings?
• Prioritize how they spend income and savings from each animal based on the needs of the various household (Distribution of income expenditure at home)
• Then consider how much is spent to meet each animal’s welfare needs and compare this to each animal’s contribution to the household income.
• Then rank the animals in order of contribution to the household versus what is spent on the animal.


The process helps community members appreciate the value and importance of their working animals in relation to their contributions to meeting the household’s needs. Note which members of the community respond to the various contributions of working animals and lead the discussion for all views and lived experiences are taken, recognized and valued.
Step 6Summarize the results of the activity and ask community members to reflect on their learnings and motivations for acting to better meet the welfare needs of their working animals. Agree on any actions and activities that that individual and/or the group identified they will take to improve the welfare of their working animals to add to the community action plan and agree on a date to repeat the exercise to assess changes in their perceived importance of their working animals and to monitor any actions taken.

Facilitation Notes

  • It is helpful to understand how to use processes which support communities in ranking or prioritising, as utilising a ranking process may be helpful to employ if communities’ members struggle to identify priorities through discussion alone. 
  • It is good to note that the discussion/reflection doesn’t lead to the utilitarian assumption that undermines animal welfare.

T33 Community Animal Welfare Needs Analysis

The tool supports discussions with community members about their animals’ welfare needs, the challenges they have in meeting them, and potential actions that may improve their animals’ welfare.

The tool enables the community to identify specific animal welfare issues, and the constraints they may experience when addressing these. Animal welfare issues are ranked in terms of their importance, to enable the community to decide on actions to be taken to address them. This tool builds upon initial discussions introducing animal welfare, which can be facilitated by tools such as the T32 Community Animal Welfare Conversation Tool and T5 Gender Roles and Responsibilities. The tools is also a precursor to community animal welfare action planning (T34) tool as it provides the platform/ a pathway to planning to take action to improve animal welfare.

Tool purpose:Time needed:
• To identify resource constraints influencing the welfare of their animals, the issues it causes, and how this affects both animal welfare and households.
• To help with prioritizing the most important issues affecting animals and households in terms of severity and frequency, disaggregated by gender. 
• To understand the similarities and differences in gender perceptions of priority welfare issues.
• To Promote understanding of the animal welfare domains.
2 hours
Materials needed:
Different counters, e.g., beans and corn, graphic of animal welfare needs (e.g., T32b/or five domains of welfare graphic, flip chart or clear ground, marker pens.

Keyword Search Tags

Project Phase:
Initiation Phase, Planning Phase, Implementation Phase, Exit & Evaluation Phase

Approaches for Working With Communities: Community Engagement Approach, Community Development Approach

Behavioural Drivers (COM-B):
Behaviour Change Diagnosis and Planning

Stages of Behaviour Change:
 Preparation Stage, Action Stage

Project Support: Participatory Learning and Action Tools, Needs Assessment, Gender Analysis 

Specific Topics: Animal Husbandry and Management; Animal Handling; Animal Welfare, Feelings and Needs; Animal Health and Services; Community Change Agents

An example is provided below of a sample of community identified responsibilities related to animal welfare (Table T33a) and an example of community prioritization ranking (Table T33 b).If you have done T5 Gender Roles and Responsibilities, T8 Pairwise Ranking and Scoring or T9 Matrix Ranking and Scoring, you can also remind the community participants to the findings of the discussions and the priorities identified by them provided they want to continue to work on those priorities.


Animal Welfare Need
Who is responsible for meeting the needComments
Adult MenAdult WomenYoung MenYoung Women
Feed and Water○○○○○○○○○○Adult women and young do most of the feeding responsibility
Providing Shelter○○○○○○○○○Adult men are mostly responsible for providing Water
Wound care and seeking medical services○○○○○○○○○Adult women do most wound care related issues
Allow the animals to be free and express their natural behaviour○○○○○○○○○Adult women tend to be responsible for taking care of behavioural issues
Table T33a. Example of animal welfare needs and who is responsible for meeting them
Welfare issueMenWomenComments /reasons
Feed shortage○○○○○○○○○○○○
Water shortage○○○○○○○○○○
Lack of veterinary services○○○○○○○
Poor shelter○○
Diseases○○○○○○○○
Table T33 b. Example Animal Welfare Issue Prioritization Ranking

Community Animal Welfare Needs Analysis
Step 1Explain the purpose of the activity is to discuss the needs of participants’ animals, the challenges they face in meeting their animals’ needs, and who in their households is responsible to meeting these challenges/animal needs.
Depending on the number of equine participants in the meeting, divide them into sub groups of 3-4 and have them discuss at least the priority 3 animal needs that have been identified and share the discussions in plenary. This should allow the rest of the participants to input into the presentations of the smaller sub groups.

Begin by asking participants:
‘What problems do your animals experience?’
Probe further to ask why this is a problem for them and their animals. If the challenges identified are many, let the community members prioritize the most common animal need by the community. Pick this to discuss the following discussions.

Examples of probing questions could include:

• Does the problem cause their animals to stop working?
• Does the problem take a long time for their animals to recover from?
• Could this problem cause their animals to die?
• Does this problem change their animals' behaviour?
• Is the problem challenging or expensive to manage, or do they find it unpleasant?
Step 2Then, ask participants,
‘Who in your household cares for your animals’ needs?’

Draw a matrix, and list all given household members along the top row, or if conducting this activity with a large group instead of a household, list categories of household members e.g. women, youth, men etc.

Next, ask participants
‘What do your animals need to be happy and healthy?’

Encourage them to consider their animals’ needs in terms of their health, nutrition, environment, and behaviour. List their ideas in the matrix in the first column.

Then ask:
'Who in your household is responsible for meeting these animals’ welfare needs?’

Encourage responses from both men, women, and youth (see facilitator notes below on who to conduct this session with). Explain that to see how much each household member contributes to meeting the households’ animal welfare needs, you will use scores. Use different counters to represent men's, women’s, and youth's scoring. For example:

• A score of 3 means most of the time.
• A score of 2 means sometimes.
• A score of 1 means occasionally.
• A score of O means not at all.

Refer to the table T33a above for an example of how this can be done.
Step 3Ask participants:

'How well do you think you're meeting the needs of your animals right now?'

Ask for a show of hands to demonstrate ’poor’, ‘OK’ and ‘very well’. Ask a few men, women, and youth participants to give examples of good animal welfare actions that they have undertaken.

Record responses on a flip chart. Probe further and encourage a discussion around what good and poor animal welfare examples they see in the community. Find out differences among the participants.
Step 4Then, ask participants:

'What is preventing you from meeting your animal's needs?'

Invite men, women, and youth to share their challenges in meeting the needs of their animals. Write responses on a flip chart. Possible responses could include resource limitations, lack of awareness, attitudes about animal welfare etc.

Encourage a focus on good handling, feed, water, and wound care if needed.
Step 5Extend the discussion further to specifically cover the issues and constraints participants face in the areas of:

• Health/disease
• Feed/Water
• Footcare and lameness
• Shelter and shade
• Wound care and injuries (E.g. from tethering, etc.)
• Harnessing, compassionate handling and training
• Veterinary services and euthanasia
• Time/need, etc.

Capture the commonly given issues and constraints within each of these themes.
As issues of nutrition, water access and wound care come up, share extra information with the group as needed.
Step 6From the discussion, create a list of the commonly given animal welfare issues and constraints, and collate these into their overarching topics/categories such as health, feed/water, shelter/housing, wound care, handling etc. You will use this list to help the community to prioritize their welfare issues. The example provided in T33b above illustrates what this may look like.
To conduct the prioritization, divide the participants into groups of men and women. Explain and demonstrate the ranking exercise before starting, and ask participants if they have any questions. Follow the steps below:

• On clear ground or on a flip chart, draw a matrix with the common animal welfare issues topics/categories identified during the previous discussion written on the vertical axis.
• Community members in the meeting must agree on a maximum of seven issues – ensure that both men and women have participated in this discussion and agreement.
• Write ‘men’ and ‘women’ on the horizontal axis, as indicated in the example T33b above.
• Split men and women into two groups and give each group 20 counters. Ask each group to distribute the counters across the issues. The group should agree on the relative importance of each animal welfare issue, and allocate counters to the issues to represent this importance.
• When each group has given their scores, probe for reasons for the highest scores and the lowest scores. Take note of the groups' justifications for their scoring.  Probe if their prioritization is affected by resources or seasonality.
• This tool will reveal similarities and differences in gender perceptions of priority welfare issues.
Step 7Discuss the importance and relevance of the issues prioritized. Some issues may not be identified by participants as the most serious, but they are likely to affect a very high number of animals, are relatively easy to manage and will affect both welfare and productivity. However, ask about the scenario in this village as resources or seasonality may affect how common or severe these issues are and how they can be addressed. Make sure to reflect back if such factors were not considered so that they are considered in the ranking activity.

Discussion questions:

• Which issues affect the most animals/are most common?
• Which issues are the most severe (not necessarily for the greatest number of animals, but which conditions cause the most suffering)?  For example, disease outbreak may cause mortality in a per cent of the herd, but undernutrition may affect more animals for a longer period. In this scenario, disease outbreak may be uncommon but severe, whereas undernutrition may be more common but less severe. 

From the ranking exercise, encourage a discussion about important welfare issues that cause suffering for animals. This will invite a discussion amongst community members which can help motivate and inform their development of action plans to improve the welfare of their animals (e.g., using T34 Community Animal Welfare Action Planning).
Step
8
Finally, record the community discussions on the prioritization and the justification given along the different gender perspectives into the actions plan into your project action tracker, and support the community by supporting them to develop action plans using T34 Community Animal Welfare Action Planning to linking them to any necessary stakeholders.

Facilitation Notes

  • It is important that participants have a foundational understanding of animal welfare prior to undertaking this activity. Consider conducting T32 Animal Welfare Conversations Tool, and/or T17 If I Were an Animal, T19 Animal Feelings Analysis, T22 Animal Welfare Transect Walk, prior to conducting this activity. 
  • During this session, reinforce the learning points of prior conversations on animal welfare e.g., T32 Animal Welfare Conversations Tool, Be sure to ask questions and prompt for the impact the issues have on an animal's behaviour or their feelings.
  • Provided you have the time to frequently meet with the community groups or households, once they have identified and prioritized issues, you can do step 4 to 8 for different issues in subsequent meetings. E.g. if you have done the first meeting on Health/disease focused issues provided it is prioritized by community members or households, then you can follow up with the second prioritized issue in another meeting
  • It is important that this conversation is presented in a way that encourages and supports community members to improve their animals’ welfare, but not solve all problems at once. To accomplish this, focus on activities that community members are doing well, highlighting positive examples of animal welfare that they gave. Ask probing questions when these are identified e.g.  How common are these to the community? If it is not common, how easy would it be for more community members to adopt activities that have resulted in better animal welfare?
  • Ideally, conduct this activity at the household level, and with men, women, and youth present – as they may have different roles, perspectives and priorities which it is important to capture. If it is not possible to conduct this activity at the household level, you may wish to consider conducting the exercise with separate groups of men, women, and youth, as they may influence each other’s responses if the activity is conducted as a large community group. If you are conducting this at a group level, ensure that you have divided the large group into smaller groups to enable everyone contribute to the discussion. If not possible to do together as a group or household, then consider doing it separately at different time convenient to respective groups.

Next Steps

Continue to build on these discussions and support community members to address identified priority animal welfare issues by conducting community action planning using the T34 Community Animal Welfare Action Planning tool.

  Tool adapted from [71]

Link to References Cited


3.1 Implement Community Engagement Strategy

QUICK LINKS
3.1.1 Implement action plans and support community members’ progress through stages of change
3.1.2 Expand Reach
Tools and resources helpful to supporting this step

3.1.1 Implement action plans and support community members’ progress through stages of change

During the implementation phase, CCAs are focused on implementing their personal action plans to support their peer groups and ensure proper safeguarding measures are in place to support CCAs and their peers in participating in planned activities.

Remember that change is a process, and that people can progress and relapse through the stages of change for any desired behaviour at any time. Thus, while CCA’s personal action plans provide a general roadmap for activity implementation, CCAs should always be working to gauge their target peers’ stage of change with every interaction by listening for change talk, asking open ended questions, using reflective listening, and tailoring their communications with their peers accordingly to support the change process throughout the implementation phase. Refer to the recommended facilitator resource Techniques for Supporting Progress through the Stages of Change for guidance.

At the start of the implementation stage, members of CCA’s peer group are likely to be in the contemplation or preparation stage of behaviour change given they have already agreed to engage with the project and were ideally involved in the identification of priority welfare issues and actions to address them. However, some targeted community members may still be in the pre-contemplation phase, especially if the project prioritized animal welfare issues and behavioural change priorities itself.

Motivating people to change is most difficult when they are in the pre-contemplation and contemplation stages of change and using motivational interviewing principles outlined in the recommended facilitator resources section is particularly useful during these stages.

In addition to using their core competencies related to the above-mentioned facilitator resources, other key considerations and recommendations to support CCAs in being successful as influencers in changing their peers’ mind-sets and behaviours include:

Figure 47: Mechanisms for Supporting Behaviour Change

Figure 47: Mechanisms for Supporting Behaviour Change

Harness Commitment to Change

  • Encourage peers to set small, incremental, and achievable goals for action in accordance with the frequency of CCA visits. It is more effective to set short term objectives for action that lead to results rather than setting objectives for achieving the results themselves [66].
  • Communicate the vision for change in terms of what individuals’ value frequently and consistently to help erode resistance to change [66].

Provide Positive Reinforcement

  • Develop social networks amongst target peer groups as geography permits, or within or between households, by helping them see how their interests and needs are interconnected and encourage them to provide support and encouragement to each other. Identify early adopters and engage them in providing peer support and positive role modelling to their peers to increase the willingness of others to try the new behaviour. By putting peers in a position of being accountable for one another, they reinforce their own progress through helping others [66].
  • Set up a system whereby target peers compete against a target achievement, and all those who achieve the target “win”. People are more likely to help one another win when they are competing against their own progress as opposed to competing against one another in a system where there is one “winner” which can generate a lack of cooperation [66]. For example, set a target for individuals to improve their individual animal welfare results in when the Animal welfare transect walk is repeated. Consider provide households with a monitoring results tracker which they can keep, ideally posted someplace they will see it, to provide them with feedback on the impact of their behaviours and enable them to track their progress over time and serve as a motivating reminder for them to continue making progress.
  • Provide frequent encouraging feedback to let their target peers know how they are doing, ensuring people feel praised, supported, and encouraged throughout the course of the project.

Promote Self-efficacy

  • Elevate peers’ self-esteem by recognizing their attempts and celebrating their efforts to change even if unsuccessful, and ensure they are never made to feel less than or bad.
  • Role model behaviours helps demonstrate what is possible to target peers and helps them to believe they can make the desired changes. In addition, it is helpful to gain commitments from early adopters to speak to other peers whenever feasible to harness social diffusion [31].

Draw Attention to the Feeling of Change

  • Draw their attention to the benefits and positive impacts of the adoption of desired behaviours over the behaviours it replaces based on their direct experiences [66].
  • Help peers to feel change in terms of intrinsic satisfaction by connecting changes with what individuals’ value [66].
  • Help people connect with the consequences of their choices by telling meaningful stories. Consider using the Closed Ended Story Telling (T24a) tool to promote the adoption of desired behaviours.

3.1.2 Expand Reach

If results from ongoing monitoring (discussed in the following step) indicate that the adoption of desired behaviours and related animal welfare improvements have been achieved before the project’s time and resources have expired, consider expanding the project’s reach to harness the momentum of change, either in terms of one or both of the following:

  1. Identify additional animal welfare improvements and associated behaviours to change amongst CCAs’ existing target peers who are likely to be motivated to build on their initial successes. Identify new priorities for change using the action planning process outlined in previous steps, reminding CCA’s and their peers that animals will experience greater welfare improvements when their welfare is improved.
  2. Identify new target peers’ groups who are motivated to make changes because of having observed the successes of the initial target peer group. Consider holding broader community outreach activities to share targeted peers’ experiences, results, and perceived benefits of engaging with project to generate motivation and interest amongst other animal owning households to adopt desired behaviours and improve animal welfare.

Be sure to follow the process previously outlined and update the Behaviour Change Planning Table, monitoring indicators and sampling plan as appropriate. Recognizing behaviour change is a process, continued monitoring of initial target groups and indicators is recommended to assess whether changes in animal welfare and behaviour are maintained, and enable appropriate action to be taken should relapse occur.

Link to References Cited


3.2 Monitoring, Reflection, and Learning

QUICK LINKS
3.2.1 Ongoing Monitoring of Animal Welfare and Behaviour Change
3.2.2 Participatory learning and reflection and adaptation of community engagement plans
3.2.3 Evaluation of change agent’s performance

3.2.1 Ongoing Monitoring of Animal Welfare and Behaviour Change

Throughout the course of the project, CCAs should be undertaking participatory monitoring of animal welfare and behaviour change with target peer groups using agreed upon indicators. Monitoring of changes in animal welfare can be achieved by repeating the Animal welfare transect walk every one to three months. The project should also be carrying out monitoring in line with the previously determined frequency.

It is important to ensure that whatever monitoring indicators, methods, and frequencies are selected, that results can be used to promote reflection, learning and adaptive management for both community members and the project/supporting organization throughout the project. It is therefore important to ensure that opportunities for CCAs and their target peers to reflect on monitoring results to:

  • Support reflection, learning about successes and challenges, and changing trends.
  • Promote transparency and accountability in terms of what the project is achieving.
  • Improve motivation for change through a celebration of successes and identify where more effort or adaptations in action plans or community engagement strategies are needed.

3.2.2 Participatory learning and reflection and adaptation of community engagement plans

Collective reflection and experience are a powerful tool for learning and change, and effective learning and reflection processes can foster motivation and a sense of self-efficacy and ownership of change amongst CCAs and their target peers. Reflection and learning should at the very least be incorporated into regularly scheduled meetings with groups of change agents, and when you or change agents meet with their target peer groups. As part of the reflection and learning process, monitoring results should be shared and discussed with CCAs and their target peers as available, and action plans adapted as needed.

Conducting regular site visits and meeting with CCAs and their peer network at a lower frequency throughout the course of the project (e.g. quarterly) is recommended to enable the project to:

  • Facilitate participatory learning and reflection sessions to enable community members to learn from each another.
  • Conduct trainings or build capacity as needed amongst members of the animal owning community.
  • Gather first-hand insights on their successes and challenges, and changes in their awareness and motivation to make animal welfare improvements.
  • Gauge where the CCA’s target peer groups are in terms of their progress through the stages of change so you can support CCAs in adapting their engagement as needed.
  • Explore barriers and motivators to the adoption of desired behaviours which require additional resources or support to address.

It is important to remember that in almost all successful change efforts, emotions rather than facts are the most effective agents of change [20]. It is therefore important that reflection and learning opportunities are created to enable target peer groups to feel something about the changes they are making and experience the benefits that the adoption of desired behaviours brings to their lives and the lives of their animals [20].

We recommend using the adult learning cycle whenever feasible as it focuses on facilitating processes for reflection and learning by focusing on:

  • Direct Experiences: drawing on participants personal experiences related to animal welfare improvements and behaviour change, and/or by conducting participatory learning and action activities, participatory demonstrations or presentations through which participants experience/feel new information for discussion and learning.
  • Facilitating Reflection: helping participants think about how experiences make them feel, analyse new information, and develop their own ideas about the specific topic or issue.
  • Generating Conclusions: encouraging participants to generalize lessons learned to draw broad conclusions for themselves about their experiences.
  • Promoting Application: enabling participants to visualize how they may apply their experience/new knowledge in their own lives in the future.

Figure 48: Reflection and Learning Process for Adults - Image adapted from:[65]

Incorporating reflection and learning through periodic meetings with CCAs and their target peers to discuss and reflect on progress and monitoring results is useful for the following reasons:

  • Promotes accountability and improves community members’ commitment to adopting desired changes. Specifically, seeking voluntary commitments in these public forums and/or seeking group commitments can improve adoption of desired behaviours [31].
  • Generates peer pressure and peer motivation to influence individual actions, as well as opportunities for building social networks amongst peers to support change.
  • Generates increased knowledge about actions which work or don’t work in their action plans, leading to corrective action or improvement.
  • Better understand the barriers and motivators to adopting desired behaviours, and identify additional resources, support, and/or capacity building needs to address them.
  • Creates a sense of shared responsibility for dealing with challenges.
  • Promotes greater understanding of their animals’ welfare and their related behaviours which support or hinder its improvement.

It will enable you and the project to:

  • Gather insights on participants’ stages of change, as well gauge CCAs understanding of their target peers’ stages and change and discuss support needs and plans for addressing them.
  • Assess CCAs progress in implementing activities and achieving desired results in relation to their Community Change Agent Personal Action Plan and support them in adapting their community engagement techniques or action plans as needed.
  • Support CCAs learning and reflection about their own behaviour change which can be applied to strengthen their engagement with their target peer groups.
  • Create opportunities for CCAs to learn from each other’s successes and failures and support each another in making progress.
  • Create opportunities for the perspectives of CCAs of different genders and other marginalized groups to be heard and understood by CCAs with social identities that are less marginalized to foster deeper understanding and empathy for different groups’ lived experiences. This will enable CCAs to apply their understandings to more effectively with all of their target peers, as well as model new ideas, norms, and behaviours that that can serve to transform social norms, and promote greater equality more broadly.
  • Create a safe space to check in and discuss any safety or security issues or concerns CCAs and their peers may have regarding engagement with the project and enable you to take responsive safeguarding actions.

Consider using the Project Action Tracker provided as a facilitator resource to document key insights and actions for follow up that emerge from meeting and site visits and support the project in planning and providing coordinated support.

In addition, reflection and learning sessions can help you identify when behaviours are not being adopted because of unanticipated barriers to adoption which are beyond the scope of the project to address. In such cases it may be necessary to change targets and identify new welfare issues and associated behaviours to change instead. Through this process, you may also find that some target peers are not progressing through the stages of change despite the project’s best efforts to support them to do so. In such cases, it is recommended that the project and CCAs not spend too much time and energy trying to push those individuals to change when they are not ready to do so. It is normal for there to be early and late adopters of change, and energy is best spent supporting the early adopters. These early adopters can be helpful to motivating late adopters by sharing their reflections on their experiences and demonstrating that change is possible.

It can also be helpful to conduct exposure visits between different project sites to promote cross fertilization of knowledge and ideas between CCAs and target peer groups in different areas. This can be particularly useful when progress through the stages of change becomes stalled or relapse is observed, as these experiences can enhance motivation and generate new ideas about potential solutions. Consider using the Open ended story telling (T24c) tool for generating ideas possible solutions when they face challenges in adopting desired behaviours.

3.2.3 Evaluation of change agent’s performance

It is helpful to evaluate change agent’s performance and skills periodically throughout the implementation stage to support their capacity to desired communities’ achievement of desired outcomes.

It is recommended that such processes for evaluation include:

  • CCA Self-Assessment: self-assessments should promote self-reflection and learning and enable CCAs to identify their own capacity building support needs, as well as discuss their overall satisfaction with the project/your supporting organization.
  • Evaluation by Community Peers: peer evaluation involves gathering feedback from CCA’s target peers’ groups on their experience working with CCAs in terms of their availability/responsiveness, capability/core competencies, and ethics including but not limited to non-discriminatory support of all members of their peer group. Creating mechanisms for communities to provide feedback promotes accountability and transparency by giving community members a voice and chance to influence issues which affect their lives and engagement with the project.
  • Evaluation by the Project: the project should assess core competencies of CCAs in accordance with their training plans, as well as overall progress based on CCAs’ reporting and results from monitoring. In addition, it is important the project ensures CCA’s are not discriminatory in their implementation of personal action plans, nor show preference to the views and life experiences of some groups over others (e.g. gender or other minority or vulnerable status). For example, CCAs should be engaging each member of their target peer group in ways that seeks to understand and validate their experience rather than expecting them to behave and/or perform in the same way as other members. Your regularly scheduled community visits can provide useful opportunities to observe CCAs competencies and how they interact with their peers.

Refer to CCAs’ training plans and the recommended resources below to support CCA performance evaluations.

Feedback on evaluations should be provided to CCAs to ensure transparency, as well as to communities in terms of any actions taken in response to their feedback on CCAs. The project is responsible for working with CCAs to give them an opportunity improve poor performance and/or provide additional training to address gaps in capacity as needed.

Link to References Cited