The animal welfare practice gap analysis is designed to explore current animal management practices and activities which contribute to animal welfare. This tool identifies gaps and reasons for the gaps in terms of the main drivers of behaviour change: capability, opportunity and motivation. It has been adapted from other tools specifically to put the animal at the centre of the analysis. The first steps are very similar to those in ‘If I were an animal’ (T17). Consider conducting this activity separately with owners, users and carers, including both men and women, or other relevant groups that are likely to have different priorities.
Tool purpose:
Time needed:
• To identify the gaps and causal factors contributing to people not meeting the welfare needs of their animals. • To identify actions people can take either individually or collectively to address gaps in animal husbandry and management practices to improve animal welfare. • To support gender analysis if conducted separately between men and women by identifying differences in factors contributing to gaps in practice. • To inform identification of community actions and/or behaviour change strategies to address the causes of people’s poor animal husbandry and management practices related to lack of capacity, resources and/or motivation. • When used repeatedly, results can inform monitoring by enabling assessment of perceived changes in participants’ animal welfare practices and underlying causal factors which constrain their adoption.
2 hours
Materials needed:
Chart paper, index cards or sticky notes, pens/markers, chalk, stones, pebbles, local materials (leaves, seeds, etc.)
Approaches for Working With Communities: Community Development Approach, Community Engagement Approach
Behavioural Drivers (COM-B): Behaviour Change Diagnosis and Planning, Motivation
Stages of Behaviour Change: Preparation Stage
Project Support: Participatory Learning and Action Tools, Needs Assessment, Gender Analysis, Monitoring and Evaluation
Specific Topics: Animal Husbandry and Management, Community Change Agents
Animal welfare practice gap analysis
Figure T21a Animal welfare practice gap analysis carried out by animal owners
A group of animal owners analysed their current animal management practices. They identified 10 practices that their animal would expect from them and scored the extent to which they currently carry out these practices. The highest ‘in practice’ scores were for timely veterinary treatment and free access to water. The group discussed the most common reasons for seeking veterinary treatment and how changes in current practices could reduce or eliminate the need for the treatment altogether. The lowest scores were for ‘shelter from the elements’ and ‘time to interact and play with other animals’. After a discussion, the group identified quick wins and collectively:
Purchased more nutritious and balanced feed by buying food in small groups instead of individually. This means spending less money, but also having better quality feed.
Identified a location to make a rolling-pit for the animals to use after work that was cleared so it was safe for the animals; it was also near a place where the users could have tea and socialise together.
Identified 5 new water points and cleaned abandoned tyres to use as water troughs.
The group agreed to make these good practices a daily habit and to monitor each other’s progress against their individual action plans.
Start by encouraging participants to see the world from their animals’ point of view. Ask what expectations their animals have of them to have a happy and healthy life and experience a positive mental state. If they are struggling with this concept, ask them what they need as humans to be happy and healthy, then extend the question to their animals. At this point, the group should start identifying expectations animals have of their owners. Ask the community helper to write the expectations on cards for everyone to see or use representative drawings.
When participants have finished identifying their animals’ expectations of them, it is the facilitator’s responsibility to ensure that all welfare components have been considered. Use the following guiding questions as needed to facilitate participants to identify their animals’ expectations of them in terms of any of the following domains of welfare [Five Domains] which they have not yet considered:
• Health - What do animals need/expect of owners to be healthy? (Disease prevention, timely treatment, proper fitting equipment) • Nutrition - What do animals need/expect of owners for good nutrition? (feeding & watering) • Environment - What do animals need/expect of owners in their environment? (Comfort, rest, temperature, shelter) • Behaviour - What do animals need/expect of owners to express their natural behaviours? (Freedom of movement, social interaction with other animals)
Please note: The facilitator should group/organise similar expectations into one category and explain the reason for the grouping (only if the anticipated effects of the expectation not being met are the same). For example, if the community identified ‘free access to water’ and ‘clean water’, consider consolidating the two examples into one ‘free access to clean water’ category.
Once the list is complete, ask the community helper to record the group-identified expectations on cards using words, symbols, or local materials.
Step 2
Next, ask the helper to draw a grid or matrix on the ground using coloured powder, chalk, or a stick, with at least 5 columns in the matrix to start. Place the group-identified practices (cards in step 1b) along the first column.
Label the second column ‘in practice’ (like the matrix in step 1a).
Step 3
Facilitate the group to fill in the second column of the matrix labelled ‘in practice’, by asking participants to what extent their animals’ expectations are fulfilled by each of the identified practices. Scoring from 0 to 10 (0 = not in practice, 10 = completely in practice).
Any remaining stones (out of ten) can be kept aside or in the first column, next to the identified practice.
Step 4
Ask the group to identify at least 4 of the most important factors contributing to gaps in their animals’ expectations and current practices. Have the helper write the factors on a card using words or symbols.
They may identify factors (causes) such as:
Place the cards with the factors as column headers along top of the matrix, adding more columns to the matrix if necessary.
Step 5
Ask participants to use the remaining stones (out of ten) to score the gap factors (causes). For example, if one of the expectations was ‘timely veterinary treatment’, five stones out of ten may have been used for ‘in practice’. The remaining five stones would need to be divided amongst the different causes of gaps in practice e.g. two stones for ‘lack of knowledge’ and three stones for ‘not a priority’.
Please note: Coming to an agreement on how the factors (causes) should be scored will raise a debate amongst the group. These discussions create shared learning opportunities, as participants learn from one another as they discuss and agree on final scores. As a facilitator, you should allow and encourage this discussion without inserting your ideas.
Step 6
Once all the causes of gaps in practice have been scored and the matrix is complete, ask a community member to help summarize the results with the group.
Use the following guiding questions to facilitate a discussion amongst participants:
• Where gaps in practices exist, what are the specific skills, knowledge and/or resources preventing participants from meeting their animals’ needs?
• What are the effects of the animal husbandry and management practice gaps on both animals and animal-owning households? If the group has already completed T17 ‘If I were an animal’, ask them to come up with some of the effects that they identified in this activity.
• Which practices do you perceive as most important to ensuring the welfare of your animals? Please note: This question can provide an opportunity to raise awareness of how practices often considered less important can still have significant impacts on animal’s welfare.
• What actions can participants take, either individually or collectively, to address these gaps and mitigate the negative effects on animals and animal-owning households?
• What technical support is required to support participants in acting?
Step 7
If participants have identified specific actions to address gaps, have the helper record the actions and specific activities in the community action plan. Make sure to include who will monitor it and a realistic timeline. Add any opportunities to capacity build or project plan into your project action tracker.
Facilitator’s notes: Animal welfare practice gap analysis
It is helpful for participants to have a general understanding of animal welfare and related animal husbandry and management best practices when undertaking this activity. Consider conducting one or more of the following activities as time permits to raise awareness of animal welfare needs prior to conducting this exercise:
T17 ‘If I were an animal’: raises awareness of what animals’ need and how they depend on people experience positive welfare states
T18 Thriving not surviving: promotes understanding of the five domains of animal welfare and how people can promote positive welfare states
T19: Animal feelings analysis: helps promote understanding of animal feelings and related physical expressions and behaviours indicative of those feelings.
T20 Animal body mapping: helps identify animal-based indicators of welfare status which can be used in the transect walk, and can serve as a useful sensitization exercise improve understanding of indicators of good and bad animal welfare.
If individual participants come up with a below standard practice (e.g. watering 2 x per day when free access is best practice), the facilitator can use this as an opportunity for them sensitize each other by reaching consensus.
This exercise can take considerable time, so discuss this in advance with the group. If the activity takes more than two hours, consider action planning in the next session.
Encourage everyone to express their own views and avoid bringing in your own examples while the matrix is being populated. Do not allow it to become a facilitator-driven exercise.
Consider having a designated note taker to document the insights (e.g. info on knowledge, skills, beliefs, resources) that emerge from participants’ discussions during this activity.
It is common for participants to identify only a few main effects on animals (step 6), especially when animals are not viewed as sentient beings. It is the facilitator’s role to use this as an opportunity to promote understanding of animals’ experience of these gaps.
T15 Cost benefit analysis when motivational factors have been identified as reasons for participants’ not meeting the expectations of their animals or when no consequences have been agreed by the community to address gaps
The facilitating organization may consider one or both of the following actions to address the identified gaps:
Capacity building trainings to promote knowledge and skills related to implementing animal husbandry and management practices that promote animal welfare:
Humane handling techniques
Proper feeding methods
Basic wound management
Benefits of grooming
Benefits of stable care
In-depth assessment or care practice research to identify:
Who needs to practice and who influences the desired behaviour
To identify main barriers to adoption of the promoted behaviour
Sustainable livelihood and/or community development-related projects to improve access and availability of resources important to animal welfare
This resource is to support project teams in structuring their regular meetings with animal owning community members/change agents so as to promote reflection and learning, generate motivation for change, support community members’ progress through the stages of change, and generate opportunities for peer-peer learning.
Keyword Search Tags
Project Phase: Implementation Phase
Approaches for Working With Communities: Community Development Approach, Community Engagement Approach
To maximize on the meetings with the community, the community change agents can follow the following ideas and adapt as they go along.
For meetings involving community change agents:
Start the meeting with each person having a chance to talk about what is going well – this starts you out with a positive tone.
Have people pair up and spend 5 mins each talking about 1) what goal they set for last period and status of achievement, and 2) about their experiences and critical learnings over the past month without being interrupted and without being given advice (This provides people a period to follow their own train of thought from beginning to end). Each person who listened must summarize interesting points to share with group when finished (1 minute summary, use timer for cut off) (good for promoting listening).
Use the following questions to guide group discussion:
What have you accomplished in the last month? / What’s happened since we last met regarding…
What has worked for you in terms of motivating people to change their practices/adopt new behaviours?
What is the status of your target peers? – Stage of change, what are they succeeding with – why?/where are they facing challenges - why?
What things have you been asked that you don’t know answer to or have found challenging in carrying out your role?
What support or knowledge/skills would support you in being able to address this?
Where do you experience difficulties affecting change? - greet failure as an opportunity to build understanding, and focus on affirming the effort rather than the result
“If we consider failure to be unacceptable, then learning is not possible – and then failures will continue.”
Ask for group input on how they have dealt with similar challenges successfully
Discuss solutions to trial
Negotiated behaviour change – what are things people are resistant to changing despite your/their best efforts? – why do you think this is?
If no change is believed possible, discuss potential alternative behaviours that could be promoted/adopted instead to meet their animals’ welfare
Discuss skills/capacity building need requests for next meeting – vote on priority
After trainings - make action plan for applying lessons learned.
In follow up meetings, reflect on the experience of applying previous training to address specific issues/challenges discussed, and
Set action plan and goals for next month – can do as group and/or individually if different, ensuring they share back to group if done individuals.
The figure below provides key areas that the community facilitators can harness to engage the community and promote lasting behaviour change.
For meetings involving change agents + their peer groups:
Start by asking for community members to share testimonials about their/others behaviour change experience. Consider focussing on sharing one or more of the following topics:
RELATIVE ADVANTAGE: how advantageous/disadvantageous is new behaviour
COMPATIBILITY: how is this ask/new behaviour compatible with personal or societal values and beliefs, availability of resources (time/fits w/in routing, money, equipment)
COMPLEXITY: what is the level of real or perceived difficulty - how overcome?
TESTABILITY or OBSERVABILITY: provide first-person experiences or first-hand knowledge/experiences have you observed
Compare results of Animal welfare transect walk (T22) – highlight most significant change, no change – discuss why successful, why no change, and identify motivation/barriers to adoption if not known (consider brainstorming activity). If this tools is not used by all but other tools have been commonly used, alternatively depending on the specific welfare issues/owner’s behaviour they have been following up, compare results using that.
Discuss solutions – what can people change, set new goals as group
If no change is believed possible, discuss potential alternative behaviours that could be adopted instead to meet their animals’ welfare needs (refer to the five domains)
Prioritize new indicators for action if some already addressed
Individual changes – changes in level of awareness, attitudes, behaviour
Societal level changes – aggregate changes, most significant change, less outbreaks of disease, infrastructure installed/improved/managed, collective actions
An adaptation of a traditional transect walk [48], this animal welfare transect walk can be used as part of a participatory animal welfare needs assessment of the welfare status of animals. It encourages participants to make direct observations of the animals themselves by looking at the animals, the resources in their environment and the owner’s, user’s, carer’s handling and management practices. This is a useful tool for exploring animal welfare conditions and the realities of resources available to animals within a community.
The findings from this exercise, coupled with analysis from the contributing root causes for any welfare problems (T21, T25and/or T26) can be used to prepare animal welfare improvement plans for individual or groups of animals. It can also be used to monitor changes in animal welfare over time if conducted at different points in time, and recorded observations compared to assess change.
Tool purpose:
Time needed:
• To identify which animals are in the best/worst condition and have the best/worst welfare. • To identify the most common animal welfare problems within the community • To understand which welfare issues owners, users, carers prioritize. • To inform community action planning and target capacity building activities to address community-identified priority welfare issues. • To identify which owners, users, carers may be good candidates to target as animal welfare champions in the community, when used in conjunction with the results from T1. Using these two tools together should identify individuals with the highest potential to be exemplary champions and potential mentors to others.
5-10 minutes for each animal in the walk + 1 hour for discussion
Materials needed:
Sheets of paper, pen, coloured markers (red, yellow, green)
Project Support: Participatory Learning and Action Tools, Needs Assessment, Monitoring and Evaluation
Specific Topics: Animal Welfare, Feelings, and Needs, Animal Husbandry and Management; Community Change Agentsnts / Resilience
Animal welfare transect walk
The animal welfare transect walk gives a more complete and detailed view of animal welfare because the animals are present for the group to examine, whereas the previousanimal welfare mapping exercise (T1) or body mapping exercise (T20), only gives an overall ‘bird’s-eye’ view of the animal conditions in a community, as described by their owners without the animals present. In this way, the transect walk can strengthen or triangulate the information from these mapping exercises.
An animal-owning community carried out an animal welfare transect walk using a green, yellow, red traffic light system to score 25 animal welfare indicators that they had identified during their previous discussions and exercises, including 5 that directly relate to owner and carer behaviour (environmental factors). In this example, environmental factors were included because participants’ had a good understanding of animal welfare issues at the activity was carried out. However, it is also possible to modify this tool by using only animal condition indicators, which may be helpful in when participants have not yet gained a good understanding of factors contributing to good animal welfare.
Figure T22a Animal welfare transect walk recording sheet using traffic light signals
After the walk, the owners sat down together and analysed the score for each individual animal by summarizing the vertical columns on their recording sheet. In this example, Ahmad’s animal was found to be in the worst condition, with 11 red (‘bad’) and 2 amber (‘medium’) marks, followed by Walia’s animal which had 6 red and 2 amber welfare issues. After looking at all the individual animals, the group then summarized the horizontal rows to find out which welfare issues were most common in their village. Shelter cleanliness was the biggest issue in the community, with five of eight animals marked red. The group followed this exercise with a root cause analysis (consider using T25andT26) and inserted the results in the community action plan for action by individual owners and collectively.
Animal Welfare Transect Walk Using Traffic Light Signals
Step 1
Explain the purpose of the animal welfare transect walk to the group and involve all participants in the process of decision-making about which indicators of good and poor animal welfare are going to be observed. Create a safe learning environment at the start of this activity if this tool is being used as entry at Initiation phase to nurture positive motivation for further engagement.
To facilitate discussion and identification of observable animal welfare indicators, consider referring to the outputs of one or more of the following tools if already conducted:
Depending on participants’ understanding of animal welfare issues at the time this activity is carried out, it may be appropriate to focus only on indicators of animal body condition and consider adding indicators related to environmental/owner practices as the tool is used repeatedly and community participants’ understanding of animal welfare improves.
Alternatively, as the facilitator, you have an important role here: to check that the list represents all aspects of animal welfare as sometimes we find that the owners’ checklist only contains signs of physical welfare. If you notice this, it may be helpful to ask probing questions to encourage them to think about observable indicators of their animals’ welfare in terms of the five domains of animal welfare (e.g. nutrition, health, environment, behaviour, and mental state). After the group has finalized their list, sit together with them and check whether all aspects of welfare are covered.
Discuss the agreed animal welfare indicators thoroughly with all members of the group as well as the animal owners and carers from each household visited and agree a score for each one.
Step 2
Once the group has decided which observations to make, agree how the observations and discussions will be captured or recorded and who will take responsibility for this. Ask the community to decide what symbols will be used to record the result of each observation.
Examples include:
• Traffic light signals: good/best animal condition shown with green dot, moderate issues with animal condition with amber/yellow dot, worst condition with a red dot. Sometimes just red and green are used. • A tick/check mark might be used for good and a cross for bad. • Instead of a traffic light system, numerical scores might be assigned. For example: Red/cross = 0, Yellow/amber = 1, Green/tick/check = 2. If only red/green are used, then Red = 0 and Green = 1.
Step 3
Decide whose animals will be visited and the route of the transect walk. Fix a time when the group will go on the walk. It is essential that the owner and family of each animal visited are present when the group is visiting his or her animal and the surroundings.
Step 4
The community group should walk the route together, visiting all the households where animals are kept and the surrounding areas to look at each animal carefully. The group will often wish to make additions and alterations to the agreed observations. Any animal welfare issues which have emerged from other tools and exercises may also be discussed with the group during the walk.
Step 5
After returning from the walk, ask the group to summarize and analyse their record sheets:
• Have the participants add up the scores or numbers of red, yellow/amber, and green dots vertically to give a summary of the welfare problems of the animals. This can be used by the group to formulate individual action plans for owners. • Adding up the scores or dots horizontally will give a score for the whole community or group for that welfare parameter and add identified welfare issues to the “issues” column of the Community Action Plan. • Come to a consensus on the animal welfare successes and problems and discuss possible contributing factors. Discussion questions might include: - What welfare indicators are most in need of improvement and which are best performing? What are the reasons? - Why did some participants score higher than others? What are they doing differently than others who had lower scores? - What are the implications of these welfare issues on their animals’ physical and mental state, and on the lives of different household members? For example, do these welfare issues impact women, men, boys, or girls differently? - What could feasibly be done to improve their animals’ current welfare situation and replicate successes?
Record any identified ‘actions to be taken’ in the relevant column of the community action plan and have participants agree on a frequency to animal welfare transect walk activity to monitor progress (monthly, quarterly, etc.).
Facilitation Notes
If there are large numbers of animals, carry out the same exercise over several days so that all animals or a representative number of animals and households are covered.
This exercise can take considerable time, so discuss this in advance with the group and agree a suitable time to set aside for doing it.
If this exercise is planned to be undertaken in the project initiation phase or to support rapport building, it is imperative to create a safe and learning environment and build understanding about why scoring is part of the exercise.
It is helpful for participants to have a general understanding of animal welfare and related animal husbandry and management best practices prior to conducting this exercise. Consider conducting the following activities to raise awareness of animal welfare, feelings and needs, and help inform the identification of animal welfare related indicators to use during the transect walk:
T17 ‘If I were an animal’: raises awareness of what animals’ need and how they depend on people experience positive welfare states
T19 Animal feelings analysis: helps promote understanding of animal feelings and related physical expressions and behaviours indicative of those feelings.
T20 Animal body mapping: helps identify animal-based indicators of welfare status which can be used in the transect walk, and can serve as a useful sensitization exercise improve understanding of indicators of good and bad animal welfare.
Decide with the community in advance whose animals will be visited and the route of the transect walk. Fix a time when the group will go on the walk. It is essential that the owner and family of each animal visited are present when the group is visiting his or her animal and surroundings.
Animal welfare transect walks may be repeated at regular intervals and the results compared with previous walks. This enables participants to monitor and evaluate changes in the welfare status of individual animals, and changes management practices and availability of animal-related resources.
Next Steps
Once the participatory animal welfare needs assessment is complete, you can prioritize issues to address using one of the following tools:
Alternatively or in addition, you can explore the causes and effects of welfare issues by following the transect walk up with one of the following activities
Below is an overview of the community action planning process covered by steps within the planning phase of the community development approach:
Figure 37: Overview of the Community Action Planning Process
Beginning with a participatory welfare needs assessment (PWNA) helps put the animal itself to the centre of the group’s analysis by looking at the present welfare status of their animal/s. This process sensitizes owners to their animals’ needs and feelings and the ways in which these are expressed through an animal’s behaviour or body language.
Use the methods in this section to conduct and record data for a baseline assessment to determine:
The percentage of people who (do not) practice the promoted behaviours.
The existing pre-conditions (identified barriers/motivators) for practicing the desired behaviour (e.g. people’s knowledge, availability of resources).
Animal welfare indicators if an animal welfare assessment was not conducted at the start of the project initiation phase.
Having recorded a baseline of where animal welfare and associated husbandry and management practices are before any intervention enables assessment of the extent of behaviour change during monitoring and evaluation.
2.1.1 Analyse animal welfare needs and identify indicators for assessing the extent their needs are being met
The focus of this step is to support the group in building a common understanding of welfare based on the five domains. It will also enable them to recognize how aspects of good welfare and poor welfare are expressed by animals’ appearance and behaviour by facilitating the group’s analysis of how animals feel and what they need for their well-being.
In this section you will facilitate the group to:
Identify the needs of animals.
Analyse how far the animals’ needs are being met by everyone involved with their care regime.
Analyse the effects on animals when their basic needs are not fulfilled.
Identify the physical and behavioural signs of each need.
Organize a group meeting and facilitate the group to identify animal welfare needs and what it looks like when these needs are not met. To start the process of discussing animal needs, consider using Animal body mapping (T20) where the group identify welfare issues and their perceived causes on a drawing of their animals’ bodies and discuss what they perceive to be good and bad indicators of welfare. The Thriving not surviving (T18), and Animal feeling analysis (T19) tools can help to examine how the animal may experience life and how people can influence those emotions both positively and negatively. ‘If I were an animal’ (T17) may then help the community to determine to what extent animal needs are being met within the community and can support identification of welfare issues, indicators they can use and any knowledge gaps.
A list of an animal’s welfare needs will be developed by the group during these exercises and information to assist this process can also be found in the Animal Welfare and Communities Learning Module Part 1: Understanding animal welfare. These tools help to move people from looking at solely animal-related resources and services to observing the animal directly and seeing what animals can tell them about their own needs. They put the animal at the centre of analysis. Support group members in coming to common agreement on what they perceive to be good animal welfare and animal husbandry and management practices within their local context.
To support this process, consider populating a five domains framework with their animals’ needs and the equivalent human behaviours that would support meeting them, like the example provided in the facilitator resource 9. Example of Five Domains of Animal Welfare for Donkeys Linked with Human Behaviours. It is important to support the group in defining a list that represents all aspects of animal welfare not just those signs of physical welfare. Ask probing questions to encourage them to think about observable indicators of their animals’ welfare in terms of the five domains of animal welfare (e.g. nutrition, health, environment, behaviour, and mental state).
Next the group need to agree on how these animal- and resource or behaviour-based indicators will be scored to enable assessment of animal welfare and monitoring of changes. Participants write or draw the indicators as a list that can be used for assessing their own animals. The group then comes to a consensus on how each indicator will be scored and decide the exact definition for each score. Refer to the Animal Welfare Transect Walk (T22) instructions for determining scoring. The simplest scoring uses a traffic light system, over time communities will often shift to a more complex numerical system as the group builds experience and confidence assessing their animals’ welfare.
2.1.2 Conduct participatory welfare needs assessment to understand the welfare status of animals within the community
Facilitate the group to assess the welfare status of an animal, by looking at the physical condition of its body and observation of its behaviour. The Animal feeling analysis (T19) and Animal body mapping (T20) tools are helpful here. Identify things that may directly or indirectly affect the welfare of their animals (also refer to previous community needs assessment section 1.2). These include management practices, owner behaviour, resources, stakeholders and the environment, the Animal welfare practice gap analysis (T21) will assist here.
With the group, assess the level or severity of various welfare problems and their contributing factors. Conduct another Animal welfare transect walk (T22) now the community has greater awareness of how to assess animal welfare. This transect can be undertaken by men, women or both together, this process allows exploration of animal welfare conditions and assesses the realities of resources available within the community. The process of joint analysis leads to individual as well as collective action and increases understanding of the need for change and helps support people’s progress through the stages of change from pre-contemplation to the preparation stage.
Once completed, convene the group to sit together and summarise the findings on a chart to draw conclusions. If the walk has been carried out on more than one day, it is useful to hold a group discussion at the end of each day, with a final meeting on the last day of the exercise. The group summarizes the findings for each individual animal and for all the animals together. In particular, the group draws out the indicators that scored red (bad condition), for individual animals and for the village all together. This will generate a list of welfare issues for prioritizing during the next step of community action planning. As community members score themselves during the participatory welfare needs assessment, community facilitators can probe and listen for change talk to gauge different individual’s stages of change.
Tools and resources helpful to supporting this step include:
Storytelling and guided testimonials can be used to connect with communities and encourage individuals to act. Stories are entertaining, are easy to remember, and allow people to identify with the characters. Stories can move people to action by inspiring and showing solutions to a problem. For the purposes of this guide, this tool has been adapted to animal welfare related stories.
T24a: Closed-Ended Story
A closed-Ended Story is an account of an event (true or imaginary) that is intended to promote a specific animal welfare behaviour to solve a particular animal welfare problem.
Tool purpose:
Time needed:
• To support communities to act on animal welfare issues, by promoting a specific behaviour. • Provide communities with solutions to different animal welfare issues they face in the community.
1.5 - 2 hours.
Materials needed:
pre-preparation of a closed ended story, handouts of the story, flip chart paper
Stages of Behaviour Change: Contemplation Stage, Preparation
Project Support: Participatory Learning and Action Tools
Specific Topics: Community Change Agents
The following are examples of closed ended stories which were created to encourage donkey owners to adopt the desired behaviours of cleaning and drying their animals’ pack saddles before using them with animals (Example 1) and cleaning their donkey’s hooves after work (Example 2). Refer to steps below for instructions on crafting closed ended stories relevant to your own context, using these example stories for reference.
Closed Ended Story Example 1: Caring for animal equipment before use
Bibek was the owner of a donkey who carried bricks by pack in the brick kilns in Nepal. Each day, Bibek would prepare the animal for work. First offering some food and water. Next, looking over his animal and brushing off the excess dust from its body. One day Bibek noticed his donkey flinching in response to the brushing. When Bibek looked more closely at his animal, he noticed a few red, raw wounds. The hairs around those wounds were dirty and matted. It took a few attempts to get the pack saddle on his donkey. Bibek could tell his donkey did not want to wear the saddle, it kept moving away. But they had to go now or risk losing money!
Bibek felt pressure and forced the saddle on. He wished it were not so hard! During a tea break, Bibek asked other workers whether their animals had wounds. They all said yes. The wounds were hard to see during work because they were hidden by the pack saddles. At the end of the day, Bibek took off the sweaty pack saddle and dropped it to the dusty earth. The donkey was left to wander, flies swarming around the sweat and open wounds.
Bibek went to the local shop. Other men were having tea outside the shop, with their donkeys tied up nearby. Bibek noticed these donkeys did not have any wounds. Yet, everyone in this area of Nepal must work in the brick kilns. How did their donkeys not have wounds, when all the donkeys in his village did? He greeted the men and said, 'your donkeys look very good, they have no wounds.' The men explained that there was a time when all their animals had wounds. One day, Hari, a man in their village, made changes to the pack saddles they all used. Hari was also trained in first aid and because of this he understood the importance of keeping the pack saddle clean and dry each day and keeping the donkey's coat clean too. This kept away the flies and reduced any infection.
Because of this, Bibek said 'wow, I would like to meet Hari!' And so, they arranged to meet. After their meeting, Hari supported Bibek's community to make changes to the pack saddles. And why it is important to keep clean the sweaty saddles and animals. Slowly the wounds reduced and went from all the donkeys. Ever since seeing that change, Bibek felt so happy to realise he had helped his whole community and their animals all because he started a discussion about why other donkeys did not have wounds.
Closed Ended Story Example 2: Hoof Cleaning
Amina lives in rural Kenya. She is married and has two daughters. Amina recently began working as a water vendor in the nearby market and entirely relies on her two donkeys for her livelihood. Amina is part of a women's group. Everyone in the group uses donkeys to make an income. Amina looks forward to their meetings. It is so nice to talk about life with others! Her daughters, Neema and Zawadi are responsible for the donkeys before and after the market trips. Neema did not like the donkeys. To her, they are big and strong. Neema had seen the donkeys together. Sometimes the donkeys were calm but sometimes they look to be fighting! It made Lela afraid. Neema is happy to clean the stable, fetch food and water when the donkeys are away but because she is scared, she does not want to go near the donkeys.
Amina had learned at her recent group meeting the importance of picking the dirt and debris out of her donkey’s hooves 1-2 times per day, especially after journeys. Excited with her new knowledge, she told Neema to clean out their donkey’s hooves twice a day, especially after journeys. This made Neema feel very bad. She thought ‘how can I do this when I am afraid of our donkeys?’ Neema told her mother how she felt. Amina then realised she was not sure how to do this new task either and it made her nervous too. Amina knew a man, Baraka who always talked about his donkeys. He values them, they look in great condition and are easy to work with. Shani wondered what his secret was. She asked Baraka to join one of her woman’s group meetings and demonstrate how to clean out her donkey’s hooves so that everyone was able, and nobody was afraid. She brought Neema and Zawadi to the meeting.
Baraka demonstrated how to safely approach the donkey and how to gently ask the donkey to lift its leg. ‘Who would like to try now?’ Baraka asked. He knew from Amina that Neema was afraid. Baraka wanted to show Neema how to work with a donkey gently, safely, and confidently. Baraka said, ‘how about you Neema? I can help you learn that donkeys are very nice and can be easy to work with – you just need to learn how.’ Neema thought to herself that Baraka had made cleaning out the hooves look so easy! Maybe he was a magician! She found the courage to try. Baraka explained how donkeys like to be approached and how to restrain them safely for husbandry tasks. He shows Neema how to ask the animal to lift its leg. Then he showed her how to clean out the hooves. First the front legs, then the back. Baraka explained to Neema that it was perfectly normal to be nervous around donkeys. Once you learn how to move around them and ask them gently to do things, working with a donkey can be very nice.
Baraka checked in on Amina’s family a few weeks later. Ever since his demonstration and mentoring, everyone in the family can gently, safely, and confidently lift the legs and clean out the hooves of the family’s donkeys twice a day. However, Neema always wants to be the one to clean the hooves. She is not afraid anymore and feels proud doing the task and of her donkeys.
Closed-Ended Story
Step 1
You need to prepare a story beforehand. Refer to the closed ended story examples provided above for ideas when adapting your own to suit the context and issues relevant to the community. Consider the following guidelines in developing their own context specific story:
• A closed ended story should aim to identify animal welfare issue and associated problem behaviour. • Highlight the impacts on the animal and its feelings because of the problem, consider including elements about societal perceptions of the problem (and these could be framed positively to encourage desired behaviour (e.g., neighbours’ frown on the poor condition of animal and judge owner), or be reflective of the reflect reality even if negative and a barrier to change), • The Story should link to the consequences for people/owners/target actors whenever feasible, and include the subject identifying problem/developing awareness, reflecting on problem and their role in it, weighing pros and cons of change which should reflect local perceptions. • The story could be crafted in a way that it is used to raise doubts about current beliefs/practices which are hindering willingness to act, and then contemplating potential solutions, deciding, and preparing a course of action, and reflecting on benefits of having made the change. • The story should have a final verdict at the end where all the details are wrapped up and leave the reader knowing how it ends.
Step 2
Ask participants how many of them have recently heard or told a story. What kinds of stories? Where did they hear or tell them? Then explain that in this session, they will talk about one type of story, the closed-ended story, sharing the definition of a closed-ended story with community participants so they are clear on what it is.
Explain to the participants that you will now read a closed-ended story. You may wish to distribute handouts of the story if helpful.
Step 3
Discuss the story in small groups or in plenary by posing questions that promote reflection, learning and action in relation to the story you read. The following questions are provided for general guidance; however, you are encouraged to adapt them and create your own to ensure relevance to your story:
• What was the main problem in the story? • What happened to animal in this story? What symptoms did the animal have? • What did the subject(s) think cause the problem/symptoms? • What did others in the story think about the issue and/or express about tissue? • What was the solution to the problem? • What did we learn from this story? • Do you know anyone who has ever had a similar problem? And how did they solve it? • How could this issue be prevented or resolved in your context? • Could the problem be addressed by doing something like what was done in this story? • What would you do in this scenario? • What commitments to action can you make from the lessons gathered from this story?
Step 4
Record any key insights from the community’s analysis and responses in your project action trackerwhich may be relevant to your project planning and implementation (e.g., community members’ stages of change and identified to support their progress, potential barriers, and motivators to change etc.), and consider adding any key actions communities identify to take within theircommunity action plan as appropriate.
Facilitation Notes
You are encouraged to craft a story that is relevant to your context and which community members can easily relate with and refer to the example stories provided for ideas on how to design a story that promotes reflection, learning and action.
It is recommended to review the example reflection and learning questions provided within the steps and adapt them as needed to ensure they reflect your own story prior to undertaking this activity to save time and ensure the activity runs smoothly and generates effective discussion when implemented.
Consider asking both men and women, and other relevant social or marginalized groups to provide their reflections on stories separately. Different participants may draw different conclusions from the same story that is ok as this reflects their different views and lived experiences of the topic discussed. This is important as it will provide insights on different groups perspectives which can help you better understand these groups and how best to work different groups and tailor your interventions to support them in improving their animals’ welfare.
Next Steps
The tool can be supplemented with T24b. Animal Welfare Before and After Story, to support with determining the next steps to take in addressing the animal welfare situation.
T24b: Animal Welfare Before and After Story
This tool uses a ‘before and after’ story to stimulate discussion about how to change from a situation of poor animal welfare to a situation where welfare is improved.
The Animal welfare story with a gap uses a pair of pictures, to show a ‘before’ situation relating to a working animal and the other showing an ‘after’ scenario where the animal’s welfare has improved.
Tool purpose:
Time needed:
• To elicit discussions on animal welfare issues; showing the situation as it was and how it has improved. • To Understand the Steps to a Desired Change • To help the community come up with strategies for improving animal welfare issues by identifying the steps that would need to be taken to achieve what is represented in the improved picture.
2 hours.
Materials needed:
large paper, note cards, markers, and pre-prepared pictures of animals before and after welfare issue has been resolved.
Stages of Behaviour Change: Contemplation Stage, Preparation
Project Support: Participatory Learning and Action Tools
Specific Topics: Animal Welfare, Feelings and Needs; Animal Husbandry and Management; Animal Handling; Community Change Agents
The illustration below shows a community engaging using the animal welfare before and after story. The discussions include comparison of two different set of welfare situations presented in pictures. The participants are discussing both drawings and filling in the gap in the story by identifying the steps that would need to be taken to achieve what is represented in the improved picture.
Figure T24b Community members discussing welfare.
Animal Welfare Before and After Story
Step 1
For this exercise you need to prepare the pictures beforehand: use drawings or photographs of existing animal management situations or practices in the community.
Step 2
Divide the participants into several small groups and give each group the same set of ‘before’ and ‘after’ pictures. Ask each group to begin by considering the ‘before’ picture, such as a picture of a animal with wounds, and to discuss why the situation has occurred. Next, ask each group to discuss the ‘after’ scene of the improved situation, such as an animal with fewer or no wounds. Then ask the groups what steps they think they might take to get from the ‘before’ to the ‘after’ scenario (in other words how they would fill the gap in the story), what obstacles they might have in their way, and what resources they would need to do this.
Step 3
Bring the different groups together and ask each group to tell the stories they have created. Encourage the groups to weigh the benefits of each suggestion for improving animal welfare and discuss more ways to overcome the obstacles. Use the following questions provided as a general guide during the discussions, however you are encouraged to adapt them and create your own to ensure relevance to your story:
• What steps would you need to act and make this change a reality in your context? • What resources or support exist to support you in taking these steps? If necessary, resources or support are lacking, what alternatives exist or how could you investigate or learn more about how others have overcome this issue or go about securing these resources/support?
Step 4
Record the community’s analysis and responses in your project action tracker and follow up with the community later if/when you start action planning together.
Facilitation Notes
You are encouraged to consider asking both men and women, and other relevant social or marginalized groups to provide their reflections separately.
Facilitate the discussion of ‘before’ and ‘after’ scenarios by ensuring that the animal welfare context is clearly shown.
More interpretations and suggestions can be gathered by dividing the participants into several small focus groups (for example of women and men, young and old people, or other categories) and giving each the same set of pictures. After analysing the drawings, the focus groups can come together to report on their discussions and compare their views.
Ensure to document the experiences of different community groups views as it may be unique to their intersecting identities and lived experiences.
T24c: Open-Ended Story Telling
Open-Ended Story is an account of an event (true or imaginary) that talks about a problem but does not explain what to do about it. In an open-ended story, listeners are asked to generate as many as possible solutions to a complex problem. In the context of animal welfare, the community may be asked to suggest as many as possible solutions to an animal welfare related story.
Tool purpose:
Time needed:
• To promote discussion and support identification of ideas for solution to a complex issue or problem for which no clear strategy has been identified.
1.5 -2 hours.
Materials needed:
pre-preparation of an open-ended story, handouts of the story, large paper, note cards, markers.
The following are example of an open-ended story were created to help communities identify solutions for addressing heat stress in their animals. Refer to steps below for instructions on crafting an open-ended story relevant to your own context, using this example for reference.
Open-ended Story Example: Providing water to animals
Heat stressed animals — all species [behaviour — immediate: cool the animal down; longer-term: provide animals with free access to water without interruption, disturbance, or distraction]
Temperatures are starting to rise. Nobody looked forward to this time of year when temperatures would reach 40 Celsius / 100 Fahrenheit in the day. It is not comfortable for people and animals alike — especially when there are market trips to do. Abha and his wife Kanti set out in the early morning to reach the market by 6am. The trip would take 3 hours in each direction. They travelled by cart, pulled by their horse, who had recently given birth. Her foal either ran alongside or joined the family on the cart.
The marketplace was very busy. There were many families, with livestock and things to sell. The goods for sale were organised in different sections. Abha was selling grain. The marketplace was hot, open without any natural shade. Some families were clever! They brought poles and material to create their own shade. Water was available at a few locations around the market. When Abha and Kanti arrived at the market and began preparations to sell their grain, Kanti noticed their horse breathing very heavy. Her nostrils were flaring/widening, her head was held very low, and her stomach was moving in and out very fast. Kanti also noticed her foal was trying to nurse and struggling. Kanti got distracted by an interested buyer.
An hour later, Kanti noticed their horse was still breathing very heavy. Kanti then remembered seeing bullocks in the village doing the same thing and the local healer insisted the animals were cooled down. It was dangerous the animals were so hot that they were no longer sweating. They needed to recover from the heat outside and heat generated from working. Abha and Kanti wondered what options they had to cool down their horse. They worried they would not be able to travel home if their horse was sick.
Open-Ended Story
Step 1
You need to prepare a story beforehand. Refer to the open ended story example provided above for ideas when adapting your own. An open-ended story should include: • A story should aim to identify animal welfare issue and associated problem behaviour. • Highlight the impacts on the animal and its feelings because of the problem, consider including elements about societal perceptions of the problem (and these could be framed positively to encourage desired behaviour (e.g., neighbours’ frown on the poor condition of animal and judge owner), or be reflective of the reality even if negative and a barrier to change), • The Story should link to the consequences for people/owners/target actors whenever feasible, and include the subject identifying problem/developing awareness, reflecting on problem and their role in it, weighing pros and cons of change which should reflect local perceptions. • The story should not have a final verdict at the end, and allow the listeners to provide what the imagine should be the end of the story and well as opportunity to suggest what needs to be done Once you have the story ready, ask participants how many of them have recently heard or told a story. What kinds of stories? Where did they hear or tell them? Then explain that in this session, they will talk about one type of story, the open-ended story. Then share with the community the definition you prepared in advance of what an open-ended story is and explain the definition. An Open-Ended Story is an account of an event (true or imaginary) that talks about a problem but does not explain what to do about it.
Step 2
Explain to the participants that you will now read an open-ended story. See an example of the story in figure T24c below. Distribute the story Handout: Open-Ended Story. Read the story with the participants. Discuss the story in small groups or in plenary by posing the questions for the story you read:
Step 3
The discussions can be guided by the following questions. • What were the main problems in the story? What went wrong? • How could these problems have been prevented? • Have people in your community ever had these kinds of problems? • How can we prevent this problem?
Step 4
Ask participants when they might want to use a closed-ended story and when might they want to use an open-ended story. Allow participants time to answer. Summarize the discussion in your project action tracker and follow up with the community later if/when you start action planning together.
Facilitation Notes
The stories provided are examples, and you are encouraged to craft a story that is relevant to your context and which community members can easily relate with. You may refer to the example stories provided for ideas on how to design a story that promotes reflection, learning and action.
It is recommended to review the example reflection and learning questions provided within the steps and adapt them as needed to ensure they reflect your own story prior to undertaking this activity to save time and ensure the activity runs smoothly and generates effective discussion when implemented.
Consider asking both men and women, and other relevant social or marginalized groups to provide their reflections on stories separately. Different participants may draw different conclusions from the same story that is ok as this reflects their different views and lived experiences of the topic discussed. This is important as it will provide insights on different groups perspectives which can help you better understand these groups and how best to work different groups and tailor your interventions to support them in improving their animals’ welfare.
3.2.1 Participatory monitoring of animal welfare and human behaviour change
Getting communities to monitor their progress is important to show tangible results for their efforts which in turn will encourage further support and effort for future improvements. This process helps indicate whether a community has all the resources it needs, how effectively the group/s are working together and whether they have something important they should share with other communities to disseminate information learned.
It is important to understand all the stages of change, anticipating that groups may be in pre-contemplation regarding some issues, and are likely to be in contemplation and preparation stages of change early on, developing into action and maintenance at the later stages of this process. Be aware though that behaviour can relapse backwards at any stage so refer to the facilitator resource 6. Techniques for Supporting Progress through the Stages of Change for support with this.
Participatory monitoring of animal welfare and behaviour change enables group members to feel proud and good about themselves, therefore more likely to maintain the changes they’ve adopted. Repeating the Animal welfare transect walk (T22), at intervals of one, two or three months, enables the group to monitor changes in the welfare of their animals. Their scores for each animal welfare issue are recorded on the same monitoring chart each time.
Group members then sit together again to reflect on their findings, both positive and negative. Improvement in scores shows the effect of the actions they have taken to improve management of their animals and to prevent welfare problems from occurring. If there is no improvement, or if scores decrease, possible reasons for this need to be discussed. They may identify gaps in their current practices, decide if further actions or closer monitoring are needed and record all relevant details to refer to as they progress.
3.2.2 Participatory review and reflection on monitoring results, community action plans, and lessons learned, adapting as needed
It is essential for the group to critically appraise the performance of both the individual members and the group collectively, for the animal welfare interventions to succeed. These positive, constructive appraisals translate action into learning which in turn translates into further action. The depth of reflection has a major effect on the quality of the action that follows.
Periodic tracking of progress can help group members to:
Build their interest in the intervention and their commitment to making it work.
Assess the roles of different stakeholders.
Understand the changing dynamics in their environment.
Generate increasing knowledge about actions that work or that are not effective in their community action plan, leading to corrective action or improvement.
Share responsibility for dealing with challenges.
Bring peer pressure and peer motivation to influence individual actions.
Trigger greater understanding, sensitivity, and care for their animals.
This will also enable you and your project to understand their situations and constraints more clearly. Two types of participatory monitoring are essential for the success of the action and reflection process:
Monitoring of group activities to check that group members and other stakeholders are doing what they agreed to do in their action plan. It is recommended this be a regular activity conducted every group meeting.
Monitoring of changes in animal welfare and related husbandry and management practices, which can be achieved by repeating the Animal welfare transect walk (T22).
During this process:
Organize regular group meetings to review individual and collective efforts towards welfare improvement.
Check and record the activities agreed in the community action plan to ensure that they are carried out.
Generate resources needed for implementation of the plan, through collective contribution and by forming links with other resource providers.
Initiate support for implementation of those activities that need external support.
Analyse the results of the Animal welfare transect walk recording chart.
Take corrective action to keep the plan on track and/ or to develop new action points.
We have found when refinement of community action plans occurs, it commonly occurs in two ways. First, as the group increases its sensitivity towards its animals, the members choose to use a longer list of welfare changes that they want to measure, and they create more detailed scoring systems for these. They will do these themselves in time. If they do not, you should not introduce more complexity because it is important that the community decides what they feel is useful to measure. Both the animal-based indicators and those relating to resources or management practices increase in number and complexity. Second, group members start to come up with more root causes and the associated welfare-promoting actions that need to be encouraged, and they include these in their community action plan and recording system.
Holding meetings for reflection and learning, lead the group in collectively looking at their activities, to find out whether they were carried out as agreed and whether they led to the desired change in a welfare issue. Have group members sit together to reflect on findings from their participatory monitoring, both positive and negative. The group will find that some issues can be resolved quickly (e.g. within three months), while others take longer, and some will not change despite the group’s action. This stimulates further discussion, which can be further supported through root cause analysis on these specific issues, using the Problem animal tool (T25) or Animal welfare cause and effect analysis (T26). This second level of root cause analysis is an essential step in the process of solving the more difficult or long-term welfare problems facing animals. In addition, the Animal Welfare Practice Gap Analysis (T21) may be useful to use here as it can enable the group to assess its’ progress against initial results of activity if previously conducted, explore the extent to which they have been able to change their animal care practices to meet their animals’ needs, and highlight potential constraints they may be facing in adopting these new practices.
If improving the quality of animal health service providers was an issue the group prioritized to address, implementing the Community Score Card (T35) activity anew and comparing results can help inform the group’s reflection and learning as it will enable them to evaluate changes from initial results. To aid reflection and learning and development of collective actions the following facilitator resources are useful: Dependency Analysis (T12), Income, expenditure, and credit analysis (T13), Group inter-loaning analysis (T14). In addition, the Cost Benefit analysis (T15) can generate motivation to act by enabling communities to weigh the costs and benefits of action vs inaction for both animals and people.
In addition, it can also be useful to the group’s reflection and learning to ask the group to look back further, comparing the situation before they started to implement their community action plan with the situation now. Using the Before and Now Analysis (T11b) tool can support this process. The group analyses which actions have been most effective and which less effective and the reasons why. This helps participants to learn, to change their interventions if necessary and to plan for continuing action. Matrix ranking (T9) can be used to compare the relative success of the activities taken up. During this part of the analysis, it is also useful to discuss the achievements and difficulties faced while working together as a group, with reasons for these, and how any difficulties were overcome. The resource 14. Overview of Community Group Formation Process, Challenges, and Factors Influencing Group Success has a section on Common Challenges and Solutions Related to Community-based Organizations/ Governance which can support this process. When groups are faced with complex problems, they have yet to be able to solution, consider using Open Ended Story Telling (T24c) to help them to brainstorm possible solutions to the complex issue they are facing.
Community groups will go through an iterative planning process adapting their action plans throughout the course of the project. Upon achievement of desired results, encourage the group to decide whether to initiate community action planning to address new priorities or issues. In this case, support the group to identify new priorities and enable all participants to progress through the stages of change for any new behaviours they decide they wish to adopt to improve welfare issues. This is one of the key measures that can show that a group has become successful in institutionalizing behaviour change and taking collective and individual actions to see improvement in animal welfare in their communities/members. When groups add new issues and behaviours to their plan this is also an indicator of a successful group.
You are likely to find that in the early stages the animal-owning group needs a lot of support and capacity-building, which relies heavily on your skill as a facilitator. As the group becomes more familiar with animal welfare issues and confident in solving them, they will drive this action-reflection-action cycle themselves. This is a sure sign of the success of your work. This is also the stage where you start to discuss how long they will need your support as a facilitator and over what period you should withdraw from the group. Planning for your eventual withdrawal is essential to support the growth of a self-reliant group and not increase its dependency on you. In our experience it takes the group 12 months to reach this stage, and a further 12 to 18 months of strengthening until you finally withdraw.
Throughout these discussions, record any key insights in your Project Action Tracker for use in reflecting and adapting your own project plans and strategies as needed to support the group’s continued progress. Update your Behaviour Change Planning Table and refer to Guidance on Identifying Effective Behaviour Change Strategies as appropriate to supporting your adaptive management process based on lessons learned from these monitoring, learning and reflection processes.
The animal welfare cause and effect analysis is sometimes called a problem tree, in which causes are depicted as roots of the tree and effects as branches. This adapted version of the tool provides a visual representation of the relationship between the causes of specific priority animal welfare issues, and the effects of the issues on both people and animals [48]. This tool has proven to be one of the most important and effective participatory tools in this toolkit, as the improved understanding and awareness that results from discussions and outputs of this activity have effectively motivated participants to take action to prevent animal welfare issues, as well as respond to them when they do occur. In particular, the effect analysis portion of this tool can be a key motivator of behaviour change. Consider conducting a pairwise ranking (T8) or matrix ranking and scoring (T9)prior to this one to identify the priority welfare issues.
Tool purpose:
Time needed:
• To identify and promote participant understanding of the root causes of a specific priority animal welfare issue and their implications for humans and animals. • To generate participants’ motivation to take action or change their behaviour, either collectively or individually, to prevent or respond to animal welfare issues • To identify root causes of animal welfare issues and potential implications on the livelihoods and well-being of animal-owning households.
1.5 - 2 hours
Materials needed:
Cards, pens, markers, coloured powder, chalk, sticks, tree leaves, coloured cards or other locally available materials
Specific Topics: Animal Welfare, Feelings, and Needs; Livelihoods; Compassion / Empathy
Animal welfare cause and effect analysis (or problem tree)
The animal welfare cause and effect analysis is used to analyze an animal welfare issue or problem by identifying the complex contributing factors and any relationships between the factors, as well as their effects on animal-owning households and animals alike. In the context of working animals, this tool has been used to help identify the causes of priority welfare problems such as wounds and overloading, and to discuss the effects of these welfare issues on animals and the people who depend on them. For example, discussing the causes of wounds on specific parts of a working animal’s body may highlight causal factors such as the size and structure a harness or saddle, or the design of a cart or carriage. Effects on the animal could include pain, weight loss and reduced working capacity. Effects of the animal’s wounds on the owner could include less income (from reduced work and increased expenditure on treatment) or lower status in the community.
T26a Animal Welfare Cause and Effect Analysis diagram for an Animal-Owning Community
The above animal welfare cause and effect analysis was produced by a group of working animal owners in a rural community. They were particularly concerned about reducing and preventing wounds on their animals’ backs. Four major causes were initially identified: whipping by users, beating by children, bad road conditions and improper harness fitting. These causes were then continuously analysed to better understand why they were happening, until the underlying root causes were identified. The effects of back wounds on the animals were then discussed and identified as decreased energy, low appetite, pain and increased risk of infection. The resulting effects on the household were decreased income, increased expenditure on treatment and always feeling stressed and worried about where money would come from and whether the animal would recover.
This activity motivated the group to take action on the root causes that were within their influence.
This included:
Petitioning the local government for road repairs between nearby communities and major transport routes
Promoting more humane handling amongst members of their household to prevent wounds from whipping and beating
Making their own welfare-friendly harnesses from recycled materials
Animal Welfare Cause & Effect Analysis
Step 1
Ask participants to identify the animal welfare issues they feel are a priority and select one issue to explore in depth with this exercise. Consider referring to animal welfare issues and priorities previously identified using T25 Problem Animal,T8 Pairwise Ranking or T9 Matrix Ranking and Scoring, if available. Make sure that the issue is not broad, such as ‘wounds’ generally.
Step 2
Have the community helper draw a circle on the ground or on a large piece of paper and ask him/her to draw or write the priority welfare issue in the middle of the circle using a symbol, picture, or word.
Step 3
Begin the discussion by asking the group what they perceive to be the major factors that cause this problem. As main causes are identified, each cause is added below the priority issue, using symbols, pictures, or words, and connected to the problem with arrows.
Step 4
Once all initial causal factors have been identified, start with one causal factor, and have participants identify the sub-causal factors by asking them why that causal factor happens? Show this sub-cause below the major cause it is associated with, connecting it with an arrow (see Figure T26). Continue asking why each sub-cause happens and continue adding sub-causes - spreading out like the roots of tree - until the group reaches a stage where no further sub-causes can be found. As a rule, these probing using “why” questions may need to be asked 3-5 times per cause, before the root cause is finally identified.
Please note: It is common for participants to discuss, and debate causes. These discussions often create shared learning opportunities, whereby participants learn from one another as they discuss and seek agreement on the true causal factors. As a facilitator, you should allow and encourage this discussion without inserting your ideas. However, you may need to ask probing questions or take the time to teach participants about the real causal factors if they get stuck or their lack of understanding prevents them from identifying true root causes. You may also need to intervene if they struggle to resolve their differences in beliefs themselves.
Step 5
Once all the root causes of the welfare issue have been identified, facilitate the same process to analyse the effects of the welfare issue on the animal and the animal-owning household. Start by having the helper add two circles above the welfare issue: one representing the animal and the other representing the animal-owning household.
Step 6
Ask participants to identify the effect of the welfare problem on the animal. As effects on the animal are identified, linkages to the animal-owning household will naturally emerge and the discussion can quickly turn to effects on the household.
Please note: The facilitator should allow the discussion to flow naturally, ensuring full exploration of effects on the animal AND household. It is common for participants to identify only a few main effects on the animal, especially in contexts where animals are not viewed as sentient beings. Here, the facilitator’s role is to ask probing questions to promote discussion around the animal’s feelings and experience of the welfare issue. It may be helpful to frame questions in terms of, “If you had this issue, how would you feel?”
Please note: When discussing the effects on the animal-owning household, encourage participants to consider potential effects on all household members, including men, women, and children. Ask: do the identified household effects effect all household members equally? Make sure effects on different household members are accounted for on the diagram.
Step 7
When the diagram is complete, ask participants to reflect on what they have discussed and mapped. Some discussion questions may include: Support the community to identify possible solutions if needed, either in this session or in a follow up session as time and resources permit.
Step 8
Once complete, take a photo or record the outputs on a piece of paper. Ensure that the community has a copy for their records and facilitator has a copy for future reference or planning.
Finally, have the community record any root causes and activities to address the causes in the community action plan. Make sure to include any resources/materials needed to achieve this, including who will monitor it and a realistic timeline. Record the actions, activities, and proposed linkages into your project action tracker, and support the community by linking them to any necessary stakeholders.
Facilitation Notes
The facilitator should have a good knowledge of animal welfare and be able to recommend solutions to address issues, including community-based collective action ideas. Participants may ask for advice on actions to address root causes.
Decide the group dynamics ahead of time and whether it would be best carried out with men and women (or other subgroups) separately or in a mixed group. This will depend on your rapport with the community, culture and local gender dynamics. This is important when their roles and responsibilities related to animals differ, and/or they use/depend on animals differently, as their perceptions and concerns may differ.
If conducted separately between men and women, consider bringing the two groups back together at the end of the activity to review the results of each chart and resolve any discrepancies if time allows and culturally appropriate.
If it is not appropriate to conduct this activity with men and women together in the local context, or if it could prohibit participation and freedom of discussion, consider conducting this activity separately.
This exercise can take considerable time, so discuss this in advance with the group and agree a suitable time to set aside for doing it.
Avoid using your own examples; encourage everyone to express their individual views.
This exercise requires patience from the facilitator in order for deepest causal factors to emerge from the discussion. Allow time for participants to discuss their experiences.
Next Steps
The cause and effect analysis is useful for action planning, especially when combined with:
Animal welfare transect walk (T22) to monitor changes resulting from actions related to animal body issues, resources and environment, and management practices
If the group is struggling to understand that animals have feelings and identify them as sentient beings, consider conducting the T19 Animal feeling analysis again.
If monitoring identifies that the solutions to root causes are unable to be adopted or behaviours go unchanged, conduct a T15 Cost benefit analysis to explore the cost of continuing negative behaviours or practices and benefits of positive behaviour change.
Follow up with resource or service providers needed to help the group carry out their activities. Revisit the activities in the next meeting to monitor progress and if further support is required.
Results may also be useful to informing inform project planning and/or identify potential for partnerships to support:
Identification of community capacity building support to address the root causes of priority animal welfare issues
Addressing priority root causes which may be external to communities’ e.g. changes in policy
Identification of potential livelihood or human wellbeing indicators which could be used in monitoring to assess changes in people’s lives as a result of actions taken to improve animal welfare.
Working animals’ (e.g., donkeys, horses, oxen etc.) welfare is often overlooked in comparison to other livestock/production animals who have a more direct and understood role in supporting communities’ livelihoods. This tool is specifically designed to be used to aid communities in realizing the critical role and importance of these often-overlooked working animals to improve their motivation to similarly meet these animals’ welfare needs.
Tool purpose:
Time needed:
To increase community members' motivation for better meeting the welfare needs of working animals by understanding their valuable contributions to their lives and/or livelihoods.
2-3 hours
Materials needed:
chart paper, index cards or sticky notes, pens/markers, chalk and/or locally available materials.
Approaches for Working With Communities: Community Development Approach, Community Engagement Approach
Behavioural Drivers (COM-B): Motivation
Stages of Change: Contemplation Stage
Project Support: Participatory Learning and Action Tools
Specific Topics: Animal Welfare, Feelings and Needs; Compassion/Empathy, Community Change Agents
Increasing perceived importance of animals
Step 1
Take the community through the process of identifying the general resources and services important to meeting their households’ needs and supporting their livelihoods which their animals either directly or indirectly contribute to obtaining (e.g., water, fertilizer, education, transport, health care, animal health services, agricultural products, income, food, feed for animals etc.). Write or draw these ideas on cards or paper until all are listed for all to see. The resources and services listed need not be limited to animal-related resources or services.
Step 2
Once these important resources and services are identified, ask participants to identify the animals which directly or indirectly contribute to obtaining them e.g., livestock/production animals, working animals etc.). Write or draw pictures of each animal on a card and place them on the ground. Then write the list of the resources or services they support /contribute to the family beside each of the animals.
Step 3
Then ask participants to identify which of the roles listed against each animal are important to them. They can rank them in order of priority. Each listed role should be paired with a picture of the animal that support that role in the household. To aid the participants in identifying these roles, ask participants to think about each animal’s relationship/contribution to all resources identified including(ability to support different resources identified).
Have the community write or draw the roles of each animal on cards or list them on a large piece of paper under each animal identified.
Step 4
Based on the roles and their importance, then ask participants to reflect on which animals they feel are most important/which they cannot live without and why based on the identified roles for each animal. Rank each animal in order of the agreed upon importance based on their roles.
Step 5
Next, support community participants to assess the value & contribution of each animal to their household through a cost & benefit analysis. Use the following discussion points to help facilitate this discussion:
• How much income do they get from their animals? • What are some of the uses of each of the animals? • What are the contributions of each animal in meeting household needs? time savings, social status, labour burden savings? • Prioritize how they spend income and savings from each animal based on the needs of the various household (Distribution of income expenditure at home) • Then consider how much is spent to meet each animal’s welfare needs and compare this to each animal’s contribution to the household income. • Then rank the animals in order of contribution to the household versus what is spent on the animal.
The process helps community members appreciate the value and importance of their working animals in relation to their contributions to meeting the household’s needs. Note which members of the community respond to the various contributions of working animals and lead the discussion for all views and lived experiences are taken, recognized and valued.
Step 6
Summarize the results of the activity and ask community members to reflect on their learnings and motivations for acting to better meet the welfare needs of their working animals. Agree on any actions and activities that that individual and/or the group identified they will take to improve the welfare of their working animals to add to the community action plan and agree on a date to repeat the exercise to assess changes in their perceived importance of their working animals and to monitor any actions taken.
Facilitation Notes
It is helpful to understand how to use processes which support communities in ranking or prioritising, as utilising a ranking process may be helpful to employ if communities’ members struggle to identify priorities through discussion alone.
It is good to note that the discussion/reflection doesn’t lead to the utilitarian assumption that undermines animal welfare.
Community visioning tools aid animal owning community members in brainstorming and agreeing on what they desire to achieve in the future within their community. Through a facilitated series of meetings, workshops, surveys, and growth-scenario comparisons, the animal owning community members can create a community vision—a written statement that reflects the community’s goals and priorities and describes how the community should look and feel in years to come with regards to how they treat their working animals.
Tool purpose:
Time needed:
• To generate ideas from the community on how the future should look like for them, with regards to working animals’ welfare. • To cultivate a sense of community ownership and buy-in on a shared animal welfare vision for future actions, decisions and regulations around animal welfare in a community.
2.5 - 3 hours
Materials needed:
Cards, pens, markers, coloured powder, chalk, sticks, tree leaves, coloured cards, or other locally available materials.
Keyword Search Tags
Project Phase: Initiation Phase, Planning Phase
Approaches for Working With Communities: Community Development Approach, Community Engagement Approach
Behavioural Drivers (COM-B): Motivation
Stages of Behaviour Change: Preparation Stage
Project Support: Participatory Learning and Action Tools
Specific Topics: Group Formation/Strengthening, Community Change Agent
Community animal welfare visioning
Step 1
Before embarking on a community visioning process, it is crucial to define the geographic boundary of the community and the key stakeholders who are relevant to improving animals’ welfare within the community including those who may be impacted by or influence the project and decisions made by animal owning community members/community group or their ability to improve their animal’s welfare. It is critically important to ensure the inclusion of people who are marginalised for various reasons (e.g. gender, disability, socio-economic status, etc.) and acknowledge the different lived experiences of animal owning communities and ensure their participation through the processes to be used, the discussions and decisions to be made. It is equally important to create an understanding why community animal welfare visioning needs to be done.
Step 2
After defining the geographic community, the next step is to form a vision committee. The committee should include representatives from the animal owning community members, animal health and resource providers, local government extension agents among others to ensure diverse and inclusive representation as well as participation of men, women, and animal owning community members facing marginalization. This committee or a similar nature can further be maintained in the future as a sounding board for the programme/project implementation area; and membership can be rotated. The aim of establishing the committee is to have a representative body and point of contact for the project who can help encourage community participation, organize, and lead meetings, and draft actions that would put the community towards realizing their animal welfare agenda. The wider community can be facilitated to vote for members to serve in the committee from the different groups that need representation. There can be a quota or reserving of seats/spaces to such committee membership roles to ensure representation of diverse community members. See 1 Gender Mainstreaming Checklist for ideas to consider and create a safe space for participants to share their views].
Along with ensuring inclusivity and diversity of animal owning communities, it is important to craft clear questions that will inspire communities and stakeholders what the future could be for themselves and their animals’ welfare including exploring the resources they have to support their animals’ welfare improvement. See 4 on Guidance on Facilitating Conversations for Change.
Some illustrative open questions that can be asked are
• Why are working animals important to you and your families/communities? Why do you care about your animals’ welfare? • What do you wish to see happen after 10 years in your community regarding working animals’ welfare, animal owning communities and related services? What would make your locality a better place for working animals and their owners? What has worked well and how? Who are the key people/stakeholders or resources making it work? • What opportunities currently exist in your locality to help you realize those visions come to life? What do you think will make the greater animal welfare improvement in your locality? How can you create change to realize the vision? What opportunities do you see?
When facilitating such discussions, it is important to actively listen (3 Guidance on Listening to Change Talks) to help you bring the positive forward looking aspirations and the change talks from the animal owners, service providers and local government agents who partake in the committee initial conversations.
Step 3
The next step involves facilitating a visioning process where community members develop a vision of their equine/working animals’ welfare in their community as they imagine 10 years into the future. This process can be made through a series of community meetings if the geographic scope is wider or if separate sessions are required to create an enabling safe space.
The idea is to freely vision what communities wish to see happen 10 years into the future that will enable both the community and animals to enjoy a better/good life. To probe into this, ask the community to identify their strengths, opportunities, aspirations (e.g., what the community is deeply passionate about), and desired results in relation to meeting their animals' welfare and their animal husbandry and management practices. Once results have been identified, then ask community participants to identify impacts of achieving these results, building different scenarios for both the animal owning community as well as their animals.
Examples of potential result scenarios could include allocation of a certain number of water points, expansion of grazing area land, availability of animal feed throughout the year etc.
Once all ideas are compiled as the group starts to develop distinct results visions taking into consideration the community’s identified strengths, opportunities, aspirations and results, and impact. Explain these will then be shared in a public meeting with the broader animal owning community to gain broader community agreement on a preferred vision for animal welfare for their community. Note that this is not about the majority’s views but also valuing the visions of minorities by valuing diversity and their different lived experiences.
If holding a series of community meetings is not possible, the other option is to use the identified diverse and inclusive steering committee to do the visioning exercise and bring it to the wider group for consultation(stated in Step. 5) and validation after undertaking step 4.
Step 4
Next step is to take inventory of the resources in the community. Then identify among the list of the resources, which ones are important to supporting animal welfare, such as veterinary services, land for grazing or animal feed production, water points, shelter for animals, animal resource providers such as feed and equipment sellers for the identified vision. The vision steering committee will play the role of documenting the community discussions and promote participation of all actors, so that everyone’s voice is heard, and their views captured. This discussion should strive to encourage community members to list resources they like, dislike, or want to change, as well as resources the community lacks. They could also identify areas for potential development.
Once created, the community can then vote on the list to rank the priorities, choosing the top 3 priorities to focus on. The community can use 1- 3 dots to vote on the top 3 priorities. The inventory serves as the basis for discussion about animal welfare improvement priorities and provides a framework for which the vision committee can track progress, report to the bigger community, and support the community with taking on board the next priorities (after addressing the first priorities).
Convene a public workshop including the broader animal owning community where the steering committee will present different scenarios of potential visions for animal welfare in 10 years within their community that are collected from the different community group discussions. In discussing these different visions, it is helpful to share the rationale for how they came to be – e.g., what community strengths and opportunities could be harnessed, which community aspirations they speak to, and results and impacts they are likely to achieve, to gives community members the opportunity to choose a preferred scenario. Graphical representation of the scenarios is helpful where feasible to develop and provide.
Once presented, ask community participants to select their preferred vision for animal welfare, for which the steering committee will then draft a community vision statement that identifies and explains specific community goals and expands upon how the preferred scenario satisfies those goals. If there are some modifications required, it is good to facilitate the discussion to ensure a buy-in by all. Good to note that this is not about the majority's views but also valuing the visions of minorities by valuing diversity and their different lived experiences. The statement should also include a description of the existing animal welfare situation, as well as details about how the visioning process unfolded. The vision statement should be broad in scope and clear in vision. This needs to be written as well as read out loud considering the different needs of participants (catering to illiterate or people with different disabilities).
The steering committee should present the draft statement to the community for review; after comments and feedback are incorporated, then it will be adopted as the community vision. Ideally, other key institutions within the community such as school and business associations will also adopt the statement, helping ensure that all major community entities follow the same guidelines when making animal welfare decisions.
Step 6
The visioning process and vision statement allow a community to clearly articulate its values—however, without proper implementation, they are generally ineffective. Once developed, the vision statement can then be used to identify members of the community who are interested in working to improve their animal’s welfare in accordance with the vision, serving as a basis for community group formation around this shared vision and for working with the project to take collective action to achieve their vision. In addition, it can inform discussions, planning future next steps and identification of potential stakeholders that need to be engaged to support realization of the visions e.g., non-profits, business associations, and other key entities (e.g. veterinary service providers). Document key insights and interest to engage with the project within the Project Action Tracker to help inform project planning.
Facilitation Notes
A steering committee should represent a diverse range of stakeholder groups from all segments of the community to help keep the committee accountable to the community, ensures that no voices are left out of the visioning process as this boosts community participation and buy-in.
Encourage aspiration, communication and open sharing; the participants should not go into the visioning process with a defined outcome.
Community participation is critical for a successful visioning process; after all, the goal of the process is to create a vision that reflects the priorities and concerns of people in the community, and that cannot happen if they do not speak up.
As the community visioning discussion might become more than animal welfare, facilitator needs to refocus the discussion on animal welfare.
This community action planning tool supports communities in developing actions to address their priority animal welfare issues and has been adapted from Community conversation on animal welfare: A guide to facilitators [71]. This tool can be informed by outcomes from other tools such as:
Once animal welfare issues are prioritised, this tool can be used to facilitate discussions with community members to identify strategies and actions to address priority animal welfare issues, and help them identify knowledge, skills, and/or resource they required to enable them to take action to improve their animals’ welfare.
Tool purpose:
Time needed:
• Support community to reflect on their identified priority animals’ welfare issues and identify actions they can take to address them. • Identify the knowledge, skills and resources communities need to take action to improve their animals’ welfare.
1.5 hours
Materials needed:
Chart paper, note cards, markers, or other locally available resources, pre-printed pictures, or visual aids of priority animal welfare issues (optional), pre-printed pictures or visual aids on improved animal welfare practices relevant to identified animal welfare issues (optional).
Approaches for Working With Communities: Community Engagement Approach; Community Development Approach
Stages of Change: Preparation Stage, Action Stage
Project Support: Participatory Learning and Action Tools, Documentation and Reporting
Specific Topics: Animal Husbandry and Management; Animal Handling; Animal Welfare, Feelings and Needs; Animal Health and Services Community Change Agents
Community Animal Welfare Action Plan
Table T34 below shows an example of a community welfare action plan developed to address priority animal welfare issues identified through discussions using T33: Community Animal Welfare Needs Analysis.
Priority Animal Welfare Issues
Actions to be Taken (Household and / or community level)
ExpectedChanges /Indicators of Success
Resources / Support Required to implement planned actions
Who Monitors / When?
Feed shortage
Community grow fodder for donkeys
Owners then feed the donkeys the recommended portions as needed throughout the day (as donkeys do not feed a lot at once)
Improved donkey health indicators: • Increased feed volume available • Feed available in all seasons • Improved body score condition • Happy and productive animals
Fodder production requires seeds.
Training on fodder production and storage
Improved understanding of donkey feeding best practices e.g. what types of feed, when/frequency of feeding, and how much to feed
Owners do the monitoring monthly
Animal welfare team assessing body score condition quarterly
No access to veterinary services (for preventative treatment and prevention)
Community mobilization based on scheduled vaccination/ deworming programs.
Owners supported by each other to seek veterinary services whenever their donkeys are sick.
Owners vaccinate donkeys on recommended schedule
Improved Health Indicators: • Reduced incidence of donkey’s sickness • Reduced time lost by owners due to animals being unable to work
Animal health providers have access to vaccinations.
Information on how to identify illness in donkeys and when they should not be worked
Owners assessing how their animal is feeling if it is sick or not daily, while ensuring that the animals are vaccinated yearly
Donkeys have access to water
Owners provide their donkeys with water at regular intervals during the day
Improved donkeys’ health indicators: • Improve body score condition/ health • Improve hydration
Access to safe drinking water for donkeys
Daily monitoring of donkeys status, if its thirsty or okay by the owners.
Table T34a: Example of Completed Community Animal Welfare Action Plan
Work with the community to rank 2-3 of the most important issues one by one. T8 Pairwise Ranking and Scoringor T9 Matrix Ranking and Scoring can be used to support identification of priorities, or results from these activities may be used if previously conducted.
You can prompt the discussion with prep-prepared outreach materials if you have developed them to discuss possible actions for improvement and benefits of acting. An example is provided in figure T34(a) of how to go about manging wounds that you can refer to develop any other animal welfare issues you need to help the community to plan to address (refer to the steps for cleaning wounds in figure T34a as an example).
Step 2
Hand out the pre-prepared outreach materials (pictures or illustrations), illustrating the selected priority animal welfare issues, and ask community members to discuss them. Ask: what do you think about and what feelings do you have when you think about taking steps to improving these animal welfare issues? If communities struggle to answer this, you can use the steps below to prompt this conversation if helpful:
• Step 1 - Observe: Look at the animal shown and identify the welfare issue it is facing. (For example, the image illustrates an animal with wounds.) • Step 2 – Question: Ask yourself, what could an animal in that condition be feeling or experiencing? (E.g. Anxiety, confusion, struggle, pain, distress.) • Step 3 – Reflect: What do you think needs to be done to address the animal welfare issue shown? Do you currently have all the things you need to address the welfare issue? Do you need assistance in sourcing something to help address this animal welfare issue from somewhere else? • Step 4 – Discuss action: What could you try doing to address this animal welfare issue? (Such as cleaning the wounds using the available material within the household, such as salt and water). If these actions turn out to be successful – great. If they don’t – you will reflect and adjust the plan.
If you have prepared outreach materials on solutions to the animal welfare issues in advance, hand them out and discuss them for consideration (refer to the example on Figure T34a on wound management).
Step 3
Ask community members to share what they would do to manage the wound issues in step one in their animals. Or you can remind participants of the first prioritised animal welfare issue from the ranking exercise the community previously completed duringT33: Community Animal Welfare Needs Analysis .
Ask community members to share what they could do to address/respond to this priority animal welfare issue. Probing questions to guide this conversation include:
• Is there someone in the community who already responds to this animal welfare issue well? What do they do, to do this well? • What can be done at the household and community level to respond to this animal welfare issue? • What are the challenges that people face to solve this issue? • What are the benefits of acting on this animal welfare issue? • What are the potential costs or constraints to acting on this animal welfare issue?
Make notes of responses onto flipchart paper. Repeat Step 3 for each of the priority animal welfare issues previously identified by the community
Step 4
Use community reflections from Step 3 as prompts to facilitate completion of a community animal welfare action plan. Facilitate a discussion to identify the following key elements:
• Which prioritised animal welfare issues are community members committed to addressing at this point in time? (Not every animal welfare issue needs to make it onto the community action plan, if community members are not committed to addressing it yet). • What are the actions they realistically commit to taking (at both household and community level) to respond to the selected animal welfare issues? • What are the expected changes (indicators of success) that the community would like to see from their actions? • What resources and support do they require to implement these actions? • How/who will monitor whether these actions have been taken and when?
Document the plan into the community animal welfare action plan table (see example in Table T34a). Ensure that the community are left with copies of the plan in a language/format appropriate and requested by them. Finally, record the community discussions and their agreed actions into your Project Action Tracker
Facilitator's Notes
Ensure that as a minimum the following key elements of a community animal welfare plan are agreed by the community during this exercise, using participatory and gender aware facilitation:
What are the priority animal welfare issues community members are committed to addressing? E.g. some priority issues might have been identified, but there isn’t true commitment from the community yet for addressing these.
What are the actions that participants can realistically commit to taking (at both household level and community/group level) to address selected priority issues?
What are the expected changes/indicators of success of their actions?
What resources and support to they require to implement these actions?
How/who will monitor whether these actions have been taken and when? Be realistic.
Communities will likely require further support and input from you/other organisations in order to implement their action plans. It is vitally important that during the community action planning session you are clear with community participants about what it is realistic and appropriate for you and other organisations to provide, and that you ensure these provisions are sustainable. If a request doesn’t fit these requirements, explain this to the participants and help them to develop a more suitable request.
Next Steps
To support community members in implementing their action plans, it will be important to resources and support identified by community members as needed to implement their action plan are secured, and you may need to consider holding meetings with other relevant stakeholder e.g., local government officials, animal health and resource providers to secure their support as needed.
3.1.1 Implement action plans and support community members’ progress through stages of change
During the implementation phase, CCAs are focused on implementing their personal action plans to support their peer groups and ensure proper safeguarding measures are in place to support CCAs and their peers in participating in planned activities.
Remember that change is a process, and that people can progress and relapse through the stages of change for any desired behaviour at any time. Thus, while CCA’s personal action plans provide a general roadmap for activity implementation, CCAs should always be working to gauge their target peers’ stage of change with every interaction by listening for change talk, asking open ended questions, using reflective listening, and tailoring their communications with their peers accordingly to support the change process throughout the implementation phase. Refer to the recommended facilitator resource Techniques for Supporting Progress through the Stages of Change for guidance.
At the start of the implementation stage, members of CCA’s peer group are likely to be in the contemplation or preparation stage of behaviour change given they have already agreed to engage with the project and were ideally involved in the identification of priority welfare issues and actions to address them. However, some targeted community members may still be in the pre-contemplation phase, especially if the project prioritized animal welfare issues and behavioural change priorities itself.
Motivating people to change is most difficult when they are in the pre-contemplation and contemplation stages of change and using motivational interviewing principles outlined in the recommended facilitator resources section is particularly useful during these stages.
In addition to using their core competencies related to the above-mentioned facilitator resources, other key considerations and recommendations to support CCAs in being successful as influencers in changing their peers’ mind-sets and behaviours include:
Figure 47: Mechanisms for Supporting Behaviour Change
Harness Commitment to Change
Encourage peers to set small, incremental, and achievable goals for action in accordance with the frequency of CCA visits. It is more effective to set short term objectives for action that lead to results rather than setting objectives for achieving the results themselves [66].
Communicate the vision for change in terms of what individuals’ value frequently and consistently to help erode resistance to change [66].
Provide Positive Reinforcement
Develop social networks amongst target peer groups as geography permits, or within or between households, by helping them see how their interests and needs are interconnected and encourage them to provide support and encouragement to each other. Identify early adopters and engage them in providing peer support and positive role modelling to their peers to increase the willingness of others to try the new behaviour. By putting peers in a position of being accountable for one another, they reinforce their own progress through helping others [66].
Set up a system whereby target peers compete against a target achievement, and all those who achieve the target “win”. People are more likely to help one another win when they are competing against their own progress as opposed to competing against one another in a system where there is one “winner” which can generate a lack of cooperation [66]. For example, set a target for individuals to improve their individual animal welfare results in when the Animal welfare transect walk is repeated. Consider provide households with a monitoring results tracker which they can keep, ideally posted someplace they will see it, to provide them with feedback on the impact of their behaviours and enable them to track their progress over time and serve as a motivating reminder for them to continue making progress.
Provide frequent encouraging feedback to let their target peers know how they are doing, ensuring people feel praised, supported, and encouraged throughout the course of the project.
Promote Self-efficacy
Elevate peers’ self-esteem by recognizing their attempts and celebrating their efforts to change even if unsuccessful, and ensure they are never made to feel less than or bad.
Role model behaviours helps demonstrate what is possible to target peers and helps them to believe they can make the desired changes. In addition, it is helpful to gain commitments from early adopters to speak to other peers whenever feasible to harness social diffusion [31].
Draw Attention to the Feeling of Change
Draw their attention to the benefits and positive impacts of the adoption of desired behaviours over the behaviours it replaces based on their direct experiences [66].
Help peers to feel change in terms of intrinsic satisfaction by connecting changes with what individuals’ value [66].
Help people connect with the consequences of their choices by telling meaningful stories. Consider using the Closed Ended Story Telling (T24a) tool to promote the adoption of desired behaviours.
3.1.2 Expand Reach
If results from ongoing monitoring (discussed in the following step) indicate that the adoption of desired behaviours and related animal welfare improvements have been achieved before the project’s time and resources have expired, consider expanding the project’s reach to harness the momentum of change, either in terms of one or both of the following:
Identify additional animal welfare improvements and associated behaviours to change amongst CCAs’ existing target peers who are likely to be motivated to build on their initial successes. Identify new priorities for change using the action planning process outlined in previous steps, reminding CCA’s and their peers that animals will experience greater welfare improvements when their welfare is improved.
Identify new target peers’ groups who are motivated to make changes because of having observed the successes of the initial target peer group. Consider holding broader community outreach activities to share targeted peers’ experiences, results, and perceived benefits of engaging with project to generate motivation and interest amongst other animal owning households to adopt desired behaviours and improve animal welfare.
Be sure to follow the process previously outlined and update the Behaviour Change Planning Table, monitoring indicators and sampling plan as appropriate. Recognizing behaviour change is a process, continued monitoring of initial target groups and indicators is recommended to assess whether changes in animal welfare and behaviour are maintained, and enable appropriate action to be taken should relapse occur.
Tools and resources helpful to supporting this step include:
