Specific Topics: Outreach and Communications; Compassion/Empathy; Community Change Agents
2a. Promoting Effective Interpersonal Communication through Emotional Intelligence
The most important skills that can improve a community facilitator’s ability to be a catalyst for change and influence behaviour change are effective inter-personal communication skills, which are comprised by the skills people use to exchange information, feelings, and meaning through verbal and non-verbal messages.
Emotional intelligence (EI) is a foundational competency in effective inter-personal communication defined as the ability to recognize and manage our own feelings, and recognize and respond effectively to those of others [94]. Emotions are one of the aspects to lookout under automatic motivation as positive or negative feelings can either encourage or discourage a particular behaviour. Emotional intelligence can enable community facilitators to respond to challenging situations in ways which improve rather than hinder collaborations and better support communities’ in changing their behaviour.
EI is comprised of four competency domains related to understanding and managing one’s self (personal competencies), and relationships with others (social competencies) including: self-awareness, self-management, social awareness, and social skills. The figure below illustrates emotional intelligence in terms of these four competency domains, demonstrating how they influence each other and ultimately the community facilitators’ ability to be successful in their work [94, 95]. Emotional self-awareness is a precursor to the other three competencies, as the more we are aware of our feelings the easier they are to manage and in turn effectively interact with others.
RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE COMPETENCIES AND THE WORK OF COMMUNITY FACILITATORS - Diagram adapted from [95, 94, 96]
2b. Transactional Analysis - Using Human Psychology to Improve Communications
Effective interpersonal communication and relations can be improved through an understanding of the concept of transactional analysis (TA) [97]. Transactional analysis is psychological model developed by Eric Berne to make sense of how people interact with one another (referred to as transactions) based on their feelings influencing their actions [98]. TA has proven a useful method for increasing emotional intelligence by helping one become aware of one’s emotions, exert greater self- control which are essential to ensuring the effectiveness of communication and associated positive interactions with others [98].
The key assumptions of TA are as follows [99, 98]:
People are OK: all people are good and worthy when they enter the world.
All people can think: every person has the capacity to think, and are therefore responsible for the decisions they make.
All people can change: as everyone is responsible for their decisions, change is possible and decisions need not be determined by one's past.
Key Influences on Inter-personal Communications
1. Ego States
TA defines the different “ways of being” or “personalities” people adopt in their interactions with others, and refers to these as ego states. Our interpersonal communications can be classified as falling into one of the three following ego states: the child ego state, the parent ego state, and the adult ego state [98]. Each of these ego states are comprised of consistent feelings and behaviours, and these activate (unconsciously) in our interactions. By enabling you to identify which ego state is activated when interacting with others, TA can help better manage your emotions and respond in ways which promote collaboration and improve your ability to influence behaviour change in others. The three ego states of parent, adult, and child are further described below [100]:
Parent Ego State: the parent ego state is rooted in the past, and contains the attitudes, feelings, and behaviours taught/learned fromour parents or other significant authority figures. It involves responding as one of our parents would have: saying what they would have said, feeling what they would have felt, behaving how they would have behaved. It can take one of two forms: 1) the critical parent (criticizing, censoring, punishing authority-based judgments or rules e.g. “You should”, “You must”), and 2) the nurturing parent (protective, loving, and encouraging). The parent state can negatively hinder our interactions when experienced as being judgemental, dominant, punishing, condescending, smothering, overprotective or stifling. Other examples which may indicate the unhelpful parent ego state is activated include: impatient body language, anger, judgemental comments, criticisms, providing unsolicited advice, ordering others, raised eyebrows, arms folded across chest, blaming others.
The concepts of ego states and life positions are discussed below as they are key influencers on our inter-personal communications.
Adult Ego State: the adult ego state is the only ego state rooted in the present and contains the attitudes, feelings and behaviours we have learned to help us interpret reality based on our rational, objective appraisals. A person behaving or interacting with their adult ego will properly seek information and use their reasoning skills to evaluate it before making decisions. Interacting from the adult ego state is always the ideal as it promotes clear, effective communication because responses are logical and appropriate to the situation or present, and this ego state is able to keep the parent and child ego state under control. A good way to know if your adult ego state is activated is to examine whether your questions/comments are fuelled by compassion and curiosity, or irritable emotions, the desire to blame, criticize, and/or prove a point. Other example indicators the adult ego state is activated may include: being/feeling relaxed/composed, calm, open, reasoned statements, unemotional, thoughtful, leaning in to listen/look, clear confident tone, taking responsibility, focused on facts not opinions, discussing alternatives or results, seeking information, evaluating pros-and-cons, questioning: “why?, how?, who?, what?, where?, how?”
Child Ego State: the child ego state is rooted in the past, and contains the attitudes, feelings, and behaviours we feltin our childhood related to avoiding perceived painful experiences or pursuing pleasurable experiences. It involves responding instinctually in the present as we would have as a child seeking to meet its basic needs: saying what we would have said, feeling what we would have felt, and behaving how we would have behaved as a child. The child ego can present in one of two forms: 1) the adapted/rebellious child (defiant, complaining, compliant, and/or passive). 2) free child (curious, creative, spontaneous, affectionate and fun-loving). The child ego state may negatively hinder interactions when anger or despair dominates an individuals’ reasoning. Other indicators the unhelpful child ego state is activated may include: feeling/being resistant, defensive, uncompromising, withdrawn, disengaged, helpless, dejected, sullen, manipulative, subservient, obstructive, destructive, wanting one’s own way, feeling like a victim/persecuted, shoulder shrugging, irritable, monotone, fidgeting.
In TA, interactions are referred to as complementary when the ego states of the interacting parties are the same/sympathetic to one another (e.g. child-child, adult-adult, parent-parent). This means there is alignment between what an individual says and expects to receive as a response, and what they actually receive as a response, and results in more clear and effective communication [100]. Alternatively, when transactions occur between individuals communicating with each other from different ego states (e.g. parent-child, adult-parent etc.) they are referred to as crossed transactions, which can lead to breakdowns in communication, misunderstanding, and associated conflict.
Examples 1 (top) and 2 (middle)
Examples 3 (left) and 4 (right)
Examples of complementary transactions:
Parent-Parent (See Example 1): “What a terrible meeting!” - “One of the worst I’ve been to!”
Adult-Adult (See Example 2): “I noticed you weren’t able to take action since we last spoke, can we talk about what’s been going on for you?” - “You’re right, I’ve been really busy with illness in the family, however plan to take action now that things have calmed down”
Child-Child “I’m not going to try these recommendations as the people who made them don’t even understand our lives!” - “Yeah, I’m not going to bother trying any of them either.”
Examples of crossed transactions:
Parent-Child (See Example 3): “You should be careful or your animal won’t be able to continuing to earn money for you” - “What do you care?”
Adult-Child (See Example 4): “We haven’t spoken for a while and I’d be interested to hear your experiences trialling the solutions we discussed when we last met.” - “I feel like giving up as nothing is working!”
Adult-Parent: “I noticed you attended the training, what were key learnings for you?” - “They should have provided that training ages ago when we really needed it!”
The goal of TA is to have all parties involved converse in the idealized state of adult-adult because these are the only interactions informed by rational appraisals of reality in the present (vs feelings or learnings from the past), and thus result in clear and effective communication, decision making, and problem solving. However, as we go about our daily lives, we move from one ego state to another in reaction to different interactions without any thought, and our (perceived) ego state can also elicit different ego states in others that can either help or hinder communications and relations. Operating in the idealized adult-adult state can therefore be challenging, particularly when we are faced with emotionally difficult situations or interactions with people who have not yet developed an ability to manage their emotions and behaviours.
The following example illustrates how ego states inform the nature of our transactions:
When a community member feels like their needs are not being met e.g. does not feel understood, or like they are being judged by the community facilitator, their “child” ego state of mind may intervene to influence their interaction causing them act uncooperatively in defiance. This child ego state response may in turn arouse frustration in the facilitator, arousing an annoyed “parent” ego state response which can further break down relations as a sense of disdain takes over their interactions. This example illustrates how the parent and child ego states interact to create crossed transactions and undesirable outcomes. However with an understanding of TA, the community facilitator can identify ego states activated in themselves and others, and manage their emotions to effectively communicate from their adult ego state without undermining relations with community members that can hinder desired behaviour change and animal welfare improvements.
2. Life Positions
In addition to the ego states that define our personality state in any given moment, TA also defines “life positions” which are the basic beliefs about ourselves and others which act as the frame of reference through which we experience our interactions with others [101]. These beliefs refer to our sense of feeling “OK or “not-OK” about ourselves and those we’re interacting with, and ultimately influence the nature of our social interactions. In this context, being “OK” refers the innate value, goodness, worth, and equal right to live and meet needs we perceive ourselves and other parties in the interaction to have. The TA model assumes that everyone is born viewing themselves and others as “OK”; however it also recognizes our childhood experiences shape can change our perception of ourselves and/or others as “not OK”. Life positions therefore may change and adapt throughout life as we learn in develop, and can also be influenced by our/others’ states of being (ego states). As we interact with others, we take one of four life positions, which in turn result in one of four specific social interaction reactions or outcomes as illustrated in the below matrix and described further below [102, 99, 103, 101]:
Life Positions and their Influence on Social Interaction Outcomes adapted from Franklin Ernst’s OK Corral
I am not OK with me (-) (e.g. I don’t feel good/worthy/equal)
You’re OK with me (+) (e.g. I feel you are good/worthy/equal)
I am OK with Me (+) (e.g. I feel good/worthy/equal)
Helpless/One Down Position I’m not OK, You’re OK
Interaction Outcome: I get away from you
Healthy Position I’m OK, You’re OK
Interaction Outcome: I get on with you
Hopeless Position I’m not OK, You’re not OK
Interaction Outcome: I get nowhere with you
Better than You/One Up Position I’m OK, You’re not OK
Interaction Outcome: I get rid of you
You are not OK with me (-) (e.g. I don’t feel you are good/worthy/equal)
Healthy Position = I am OK, you are OK
This is the healthiest position, with people occupying this position holding the belief they and anyone else in the interaction are innately worthy and valuable. This position is grounded in the belief in one’s own abilities, and is characterized by mutual respect and seeing the best in the other person, thereby allowing parties to find a constructive approach to issues. This healthy position is expressed in the adult ego state, and results in the individual wanting to continue interacting with the other party (I get on with you).To adopt this way of thinking requires self-awareness and the ability to manage one’s emotions (automatic motivation). In addition, this position benefits from having positive beliefs about self (reflective motivation) e.g. confidence, self-esteem, self-efficacy, perceived competencies, sense of empowerment, and behavioural control. It also requires feeling one’s role and identity are valuable, even in the face of factors which may render one disadvantaged or marginalized. As such, this position may be a challenge for community members to adopt, particularly if they are marginalized and lack this self-belief. However, by communicating from this position using the adult ego state, community facilitators can demonstrate their belief in community members’ worth and value, which can contribute to improving community members’ own belief in their ability to make desired changes.
Better than you/One Up Position = I am OK, you are not OK
In this position the individual is at an advantage or feels superior or right (“I’m OK”) and projects anger, disgust, or disdain onto the person with whom they are interacting who they perceive to be wrong, inferior, or a scapegoat (“You’re not OK”). As a result of this projection of anger, blame, and/or criticism, the other party may get angry in response. This position can be expressed in the critical parent or rebellious child ego state, and results in an individual blaming or feeling hostile towards the other party (I get rid of you). When community facilitators operate from this position they can undermine community members’ self-efficacy when they don’t seek to understand community members’ lived experiences or recognize them as experts in their own lives and instead act as the expert or limit their meaningful participation, which can give the impression they don’t believe community members are capable of change or finding solutions to their own issues.
Helpless/One Down Position = I am not OK, you are OK
In this position, the individual feels disadvantaged, helpless and disempowered in comparison with others they are interacting with and may experience themselves as victims. This position is often expressed in the rebellious child ego, and creates a sense of wanting to withdraw from others in the interaction (e.g. I get away from you) due to not feeling as worthy as others in the interaction, often as a result of existing limiting self-beliefs (e.g. individuals who are marginalized or discriminated against may not believe they have anything valuable to contribute, or believe in their capability to affect change).
Hopeless Position = I am not OK, you are not OK
In this position, the individual perceives themselves and the other party as not good, worthy, or having equal rights. It is essentially a hopeless and frustrating situation where effective communication is very difficult. This position if often expressed in the rebellious child ego, and results in the individual feeling that their interactions with the other party are futile (I get nowhere with you). For example, individuals who have experienced discrimination may have developed limiting self beliefs as well as a lack of trust in others/social systems, which cause them to feel hopeless about working with others or trying to affect change.
In the previous example where the community member interacts from a child ego state and community facilitator from their parent ego-state, the community member perceived the interaction from a hopeless life position as they don’t feel “OK” about themselves or the community facilitator, which results in their child ego state influencing the community facilitator’s to perceive the interaction and respond from a Better than you/One up life position. As this example shows, it is important to understand how your ego state and life positions may be triggered when faced with emotional situations and interactions with community members, as well be aware their ego states, so you can manage your feelings, thoughts, and actions and respond in ways that not to hinder your influence and ability to collaborate. Additional examples of how TA can aid your role as a community facilitator include:
It is important for community facilitators to understand that different communities and social groups may respond or behave differently as a result of their unique social and cultural experiences and learnings influencing their ways of being (ego states) and relating (life positions). TA can help you understand, appreciate and accept this diversity amongst community members, and help reduce unconscious bias from hindering your efforts to promote inclusivity, diversity and equality, and achievement of desired behaviour change outcomes [104].
When one is exposed to situations where the welfare of animals or people is compromised, community facilitators can experience negative feelings such as anger and hostility which can be challenging to manage (e.g. child or parent ego state). When these negative emotions influence community facilitator’s perceptions of, or are directed towards community members, the ability be an effective community servant can be compromised as rapport and trust break down [104]. Being aware of how and when your ego state and life position influence your interactions in these situations can enable you to regain control of your feelings, thoughts and actions so you can respond appropriately from your adult ego state.
How to Apply Transactional Analysis in Practice
Two models which help to understand how our roles in social interaction, which are influenced by our ego states and life positions, can produce ineffective and effective communication are referred to as the Drama Triangle and Winner’s Triangle which are illustrated in the figures below.
The Drama Triangle is a model which describes conflicted or drama intense relationship transactions [105]. The drama triangle defines the three unconscious roles people take on (and can switch between) in stressful, emotional, or high conflict situations. When two people enter an interaction in one of the three roles on the drama triangle, their interactions will be characterized by drama, stress, conflict, or rescuing people from their responsibilities to solution problems for themselves. These interactions are unhelpful, and interfere with problem solving and effective communication. The three roles of the drama triangle which are further described below are Victim, Persecutor, and Rescuer; and people are likely to have a preference for playing one of these roles.
VictimRole: people who play this role feel oppressed, hopeless, and helpless. They may complain of unmet needs, and be unable to make decisions, solve problems, take pleasure in life, or achieve insight. The payoff for individuals who take this role is that they can avoid dealing with things that are unpleasant or difficult. The problem with the victim role is that individuals discount themselves, and typically seek out a persecutor and a rescuer who they think will save them but who in fact just disempowers them by perpetuating the victim’s negative feelings and/or creating dependency e.g. nothing is my fault, I’m not capable, poor me. The victim role is aligned with the hopeless (I am not OK, You are Not OK) or helpless/one down life positions (I am not OK, you are OK). Characteristics commonly associated with the victim role include: complaining, being helpless, withdrawing, catastrophizing, pretending to be incompetent.
RescuerRole: people who play this role tend to be enablers, will feel guilty if they don’t come to rescue, can be over-helpful, self-sacrificing. The payoff of this role is to be needed, wanted or liked. The problem with the rescuer role is that rescuing discounts others’ ability to think for themselves, keeps those in the victim role dependent, and gives the victim permission to fail e.g. you need me, let me help. The rescuer role is very prevalent amongst helping and caring professions, and is aligned with better than you/one up position (I am OK, you are not OK). Characteristics commonly associated with the rescuer role include: fixing, telling, giving solutions, taking over, martyrdom.
Persecutor Role: people who play this role tend to blame, criticise, and can be oppressive, controlling, rigid, authoritative, angry, and unpleasant. The payoff for persecutors is that they get what they want. However the issue with this role is that they tend to discount others’ value and integrity, don’t enable others to show their full potential, and keep the victim feeling oppressed by their demanding and inflexible behaviour. Persecutors will seek to control and criticize while failing to solve any problems or help anyone else solve the problem e.g. its all your fault, you got it wrong, and people tend to want to get away from them whenever they can. The persecutor role is aligned with the better than you/one up life position (I am OK, you are not OK). Characteristics commonly associated with the persecutor role include: criticizing, blaming, labelling, putting others down, feeling inadequate.
While the Drama triangle describes the above roles in their most extreme form, we often encounter milder versions of these roles in our work and personal lives. When people are caught up in a drama triangle, they will switch roles, and a rescuer may become a victim or a victim may become a rescuer, and these roles can change as the dynamics of the interactions change and develop.
As an alternative to the problematic drama triangle, the winner’s triangle was developed as a model for more productive social interactions that lead to a win-win situation for everyone involved [106].The roles within the winner’s triangle reflect the positive aspects of the three drama triangle roles and include: Assertive (vs. persecutor), Caring (vs. rescuer), and Vulnerable (vs. victim), which are further defined below [106, 107]:
Vulnerable Role: people who play this role may be suffering however express their real feelings, accept themselves, use their thinking and problem solving, and take action to care for themselves.
Caring Role: people who play this role have genuine concern for people which they demonstrate by: giving help when asked, trusting the other person has their own answers, accepting and encouraging others’ to think for themselves, actively listening (without trying to solve the problem), having clear boundaries, doing their share, and not doing things they don’t want to do (unless absolutely necessary). They are caring, understanding, and don’t need to be needed by others.
Assertive Role: people who play this role are aware of their own feelings, needs and wants, and act in their own best interests by: asking for what they want, saying no to what they don’t want, being flexible in order to get their own needs met, and don’t punish or others feel wrong. They often use “I” statements (vs. you statements), are non-judgemental, and accept others’ value and integrity.
The drama triangle can be transformed into the winner’s triangle through development of one’ self-awareness, managing one’s emotions, and communicate effectively [107]. Once we understand these drama patterns and become aware we are no longer operating in the adult ego state, we can break free and choose to step off the drama triangle and consciously seek to operate from our adult ego state.
As facilitators of behaviour change, it is therefore helpful to understand which role you tend to play on the Drama triangle. For example, as a community facilitator you may have a tendency to step on to the drama triangle in the role of rescuer, or potentially persecutor, and perceive community members as the victim who either are to blame for the welfare issues of their animals or who need your help to address observed welfare issues. Or you may perceive other community members or stakeholders within the role of persecutor, for example the animal health service provider who provides poor treatment and puts animals at risk may be perceived as the persecutor. These roles may then change if after your initial interactions, you find community members are not following your advice on how to improve animal welfare and are instead following the advice of the poorly trained animal health service provider. In this example, you may find yourself moving from rescuer to persecutor and start feeling negative feelings towards the animal owner. These feelings and associated responses and interactions are unhelpful to problem solving and achievement of the goal for improved animal welfare. Alternatively, if you perceived the animal health service provider in the role of persecutor, this would be similarly unhelpful to promoting a collaborative approach to addressing animal welfare issues.
When our professional interactions don’t seem authentic, or when we find ourselves confused or frustrated by conversations with others, we probably we have entered into one of the roles on the drama triangle. So how can you become free of all that could be holding you back so you can relate to people with congruence and authentic influence?
Use the following steps when interacting with community members to support effective inter-personal communication to promote collaboration and improve your ability to influence behaviour change:
Notice how you feel: the first thing to do when you feel a sense of confusion, irritation frustration, or helplessness is simply to notice this is actually happening. Ask yourself the following questions to improve your self-awareness:
Are we frustrated, confused, irritated, do we feel it's somebody else's fault?
Does that mean that we might be operating from a parent or child role?
Are we feeling “not ok” about ourselves or the other person?
Do we feel as if we're in our adult ego state?
Are we experiencing crossed transactions (where either our and/or another person’s non-adult ego state is operating).
Think about what might be happening for you, and also for the other person?
Listen - in order to communicate effectively we first need to listen (for additional guidance re to section on active listening below)
Move to your adult ego state
Soothe the child or parent ego state (yours or the other’s)
Enabling someone to move to their adult ego state so they can communicate from their best self is easily done by giving a few meaningful and positive comments e.g. empathetic responses or positive affirmations (for additional guidance refer to sections on empathy and active listening below). For example, you can say “That must be difficult for you”, “I understand how stressful that is for you”, “I know its frustrating when things don’t go as you believe they should” which helps the person then move back to their adult ego state so you can interact in a congruent adult-adult ego state.
Feel/show: it is important to authentically feel, and to show qualities of respect, vulnerability, authenticity, and empathy.
By understanding TA and being aware of the different ego states, you can learn not to respond based on unhelpful ways of being (e.g. from parent or child ego states, unhealthy life positions), and instead choose to respond consciously to improve communication, collaboration, and your ability to influence human behaviour change. TA therefore lends itself to strengthening emotional intelligence and inter-personal communication in the following ways:
Improves self-awareness through enabling identification and understanding of our/others’ emotional state and how this is influenced by/influences inter-personal interactions
Enables self-management as we can learn to keep our emotions under control once we are aware of them, thereby enabling us to choose to react consciously and in ways which are congruent with our values and objectives even in the face of challenges
Improves social awareness by enabling us to understand how others are feeling and why they reacting as they are,
Increases social skills by enabling us to respond effectively and with empathy, based on an understanding of our self and others, which also helps mitigate potential for conflict and break downs in interpersonal relations.
2c. Key Communication Skills
Empathy: Understanding Others’ Perspective
Empathy is a foundational skill which underpins emotional intelligence. The ability to communicate (send and receive messages) and lead by understanding others' thoughts, views, and feelings (being empathetic) is one of the most important means through which community facilitators enhance the quality of their interactions with community members to influence transformation and change.
Definition of Empathy: empathy is the ability to see things from another person’s point of view or from their frame of reference and feel what they feel. It involves understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another person without making judgements [108]. In terms of communication, being empathetic involves communicating your sense of the other person’s experiences and feelings from your understanding of their perspective.
Benefits of Being Empathetic
Empathy involves being able to understand what a person is feeling in a given moment and also why their behaviours or actions make sense to them and we can use these insights to appropriately frame our communications with others, build trust and strengthen our relationships, and ultimately be more effective leading and inspiring desired change. The benefits of empathy are further described below:
Rapport Building: when facilitators express understanding of community members’ experience and feelings, and community members in turn feel they are accurately understood, accepted, and feel secure, rapport is built which is critical to a facilitator’s ability to influence behaviour change.
Improved Understanding and Awareness: responding with empathy provides community facilitators the opportunity to better organize and reflect back the meaning of the information community members are processing and communicating. This enables the facilitator to:
Demonstrate and check their own understanding of community members’ experiences and feelings, and
Evoke community members’ own reflections to support them in identifying problematic behaviours and solutions for themselves, as opposed to telling them or providing personal opinions or judgements which can cause defensiveness and a break down in relations. This is helpful to facilitating community members’ to move through the stages of change.
Guidance on Being Empathetic
Factors Influencing Empathy: People tend to be more empathetic toward some people and less so toward others [108]. As acommunity facilitator, it important to understand some of the factors that may influence your empathy so you can mitigate them and ensure your empathy is consistent across people you interact with. Factors influencing empathy include [108]:
How you perceive the other person
How you attribute the other individual's behaviours
What you blame for the other person's predicament
Your past experiences and expectations
You can mitigate these factors’ potential negative influence and improve your ability to be empathetic through an understanding and application of transactional analysis, particularly in relation to its assumptions, ego states, and life positions. Furthermore, the following points provide suggestions for how to be empathetic with others [109]:
Actively listen: effective listening must be active, which requires listening attentively to a speaker, understanding what they're saying, responding and reflecting on what's being said (refer to section below for guidance on active listening). It can also be demonstrated by providing appropriate feedback through body language e.g. nodding, smiling to encourage them continue, leaning forward, eye contact etc. Active listening encourages both the listener and speaker to remain actively engaged in the conversation.
Imagine yourself in the other person’s situation and accept their interpretation of it: By Imagining being in same situation as the person enables you to connect with their emotions and perspective and help ensure you don’t draw incorrect conclusions, comment and/or judge from your perspective without knowing the full details of what a person is experiencing e.g. “this is no big deal”, “you should try harder”, “you’re overreacting” etc. It is important to accept their interpretation of their experiences/situation without judging it, even if you do not agree and have a different interpretation.
Show care and concern: when someone tells you about their challenges or issues, show care and concern by asking how they are doing, if they would like your support, and/or let them know you are there to listen and support them in the ways you can/as appropriate.
Acknowledge the person’s feelings: it is important to validate people’s experiences and feelings as a means to build trust and rapport before working with them to address issues. Acknowledging means to recognize the importance of how they are feeling. Ensure you do no brush off or dismiss their feelings, avoid the topic, say something irrelevant, or attempt to move the conversation on before acknowledging and respecting how they feel.
Ask questions: ask people questionsto learn more about them and their lives and help encourage people to share more (refer to section below on open questions).
Don’t Rush the Conversation: a common mistake in community facilitation is trying to rush conversations to reach a certain end point or achieve a predetermined objective. When someone is sharing about their situation or issues, glossing over what they are feeling to rush towards the desired end point without acknowledging their feelings is invalidating and undermines the potential for collaboration. The more empathetic thing to do is connect with them based on their current emotional state by understanding their perspective and how they feel, and then seek to move them forward with questions. For example, a conversation like this may flow like this: “That sounds really frustrating” → “What happened that made it so difficult?” → “How are you feeling about it now?” → “What are your ideas about how to move forward?”. You can better build rapport by pacing the conversation and matching a person’s emotional state rather than trying to rush a conversation to a specific end point.
Don’t Judge: it is important to not to express judgement on an issue or person, nor form one before you understand the situation. Instead always give people the benefit of the doubt and understand they are doing the best they can and likely have their own justified reasons for their decisions, thoughts, and actions. It is also important to remember that all people have the ability to change and to uphold this belief regardless of their current actions.
Mirroring: mirroring is about connecting authentically with others by imitating their nonverbal signals as a means to build rapport e.g. their gestures, speech patterns, or attitude etc. The goal is not to copy someone’s mannerisms blindly but rather to adjust your behaviour to match their tone and vibe to create a sense of congruence with them.
Show emotional support: emotional support means giving people your trust, affirmation and encouragement (refer to section below on affirmations). Let them know that you will support them in whatever they choose to do and do not judge them. An example of a supportive statement is: “Knowing you, you always consider things very carefully. You know your situation best and I am supportive of whatever you choose to do.” Sometimes, what people are looking for is not answers or not solutions, but rather are looking for empathy and support.
In addition to the above, other things you can do to strengthen your empathy skills include [108]:
Work on listening to people without interrupting.
Pay attention to body language and other types of nonverbal communication.
Seek to learn more about how others feel to strengthen your connection with them.
Seek to identify your biases to understand and mitigate how they affect your perceptions of others.
Look for ways in which you are similar to others versus focusing on your differences.
Be willing to be vulnerable and open about how you feel.
Engage in new experiences to improve your understanding of how others in that situation may feel.
Examples of Responding with Empathy
Example Scenario: a community member expresses the following: “I’d like to meet my livestock’s welfare needs and am worried that I won’t be able to continue to rely them to earn a living if I don’t; but I don’t know what I can do given how busy I am and how limited my resources are. It’s overwhelming.”
Examples of empathetic responses:
“You rely on your animals and care about their wellbeing, and face challenges in meeting their needs which leaves you feeling very overwhelmed and not sure what to do.”
“It is understandable that you are worried about your animals and your livelihood which depends on them, and feel a sense of powerlessness.”
“There’s a looming uncertainty and risk if you don’t meet your animals’ welfare needs, and it feels like there’s a wall in front of you which prevents you from being able to take action to improve their welfare.”
“So, on the one hand, you want to take action and improve your animals’ welfare, but on the other, you worry you won’t be able to do anything even though you have the desire to.”
Applying Empathy to Improve Communications
When you are communicating it is important to adapt your communication to what will be most effective for the interaction from the perspective of the person you are engaging with. The following two step sequence outline how you can take the concept of empathy and apply it to your communication practices [110]:
Attribution: attribution is the act of gathering information concerning where your audience or recipient is and how they will best receive your message. You can do this by seeking to understand the perspective of the person receiving your communication and see the world from their eyes and understand how they feel. This will enable you to make some “attributions” about where they are, what they want, and how they may need something conveyed to them.
Accommodation: once you have taken into account the perspective of the person receiving your communication, you will then need to accommodate their perspective and feelings by adapting your behaviour and communication to their perspective. Adapting to a context and speaking empathically doesn’t mean you have to tell people whatever they want, but rather when you know where people are at, you can be more effective in compelling them into a different future. To help you adapt your communications to be empathetic, consider the following questions from the perspective of your audience [110]:
What communication do they need to hear (e.g. choosing the right words that make the most sense in the situation to fit their perspective)?
How do they need to hear it?
Where do they need to hear it?
What is the style they need to hear it in?
Why they are interested in hearing it in the first place?
Active Listening - open ended questions, affirmations, reflective listening, summarizing
The core skill associated with effective communication is active listening which includes: asking open questions, and providing affirmations, reflections and summaries. This can be remembered by the acronym OARS.
Listening is different to hearing what someone says. It is a very active process and can achieve the empathy, deep curiosity and exploration of someone’s perspective needed in the change process. This can also be vital to overcome any challenges regarding the interpersonal relationship between listener and speaker.
OPEN QUESTIONS
Open questions are questions that encourage more than a yes or no answer. They elicit understanding, encourage talking and facilitate abstract thinking skills.
The goal: use more open than closed questions.
Open Question Examples:
“How are you today?”
“What’s made you speak to me about this?”
“Can you tell me more about that?”
“Why do you want to make this change?”
Additional tips for framing open-ended questions to be authentic and situationally appropriate:
During initial discussions, ask questions which first seek to identify a person’s own understanding of situation/problem e.g. ask what they know about the issue. This will enable you to focus your discussion with them on areas where they may lack understanding or awareness.
Remain curious to learn and focus on evoking more change talk through open ended questions and reflections.
Keep in mind which stage of change a person is in at a given point in time, and tailor your questions depending on their stage of change/how they respond. For example you can tailor questions or elicit change talk in pre-contemplation, contemplation stage, or tailor questions to evoke ideas about how to plan/solutions in preparation stage. How to use open ended questions within the four facilitation processes for facilitating progress through the stages are described below:
Process of Engagement: use open ended questions when starting to build a foundational relationship to gain sense of what is important to community members and help build rapport
Process of Focusing: after rapport has been built, use open ended questions to begin identifying the priority issues community members are interested in to set a clear direction for working together moving forward.
Process of Evoking: use open ended questions here to elicit change talk change talk and draw out their own reasons and motivations for change.
Process of Planning: once community members are aware of the issue and have expressed a desire to change to behaviour, use open ended questions to ask about what they think they can do/what solutions they can implement to achieve desired change.
AFFIRMATIONS
Affirming means to actively listen for a client’s positive strengths, skills, values, efforts, accomplishments, aspirations and traits, and to reflect those to the client.
The goal: be in a mind-set of consciously ‘looking out for’ these positive qualities, and, if genuinely appreciated, to reflect them back to community members.
Affirmation Examples:
“You came up with a lot of great ideas to address your animal’s welfare needs. Great brainstorming today.”
“It’s important to you to be a good animal owner.”
“You are the kind of person who takes their responsibilities seriously, and want to do the right thing.”
“You’re investing a lot of effort and really trying to make this change.”
Additional tips on giving affirmations:
Affirmations should be framed in terms of “You” and never include the word “I”. This is because “I” reflects your opinion rather than affirms an innate quality or strength in the person e.g. “You clearly have through about this care a lot” vs. “I think you care a lot.”
Focus affirmations on reflecting a person’s efforts rather than their results as a means to encourage and motivate them and promote their self efficacy and confidence.
Avoid using words like good, bad, great etc. when making affirmations as they imply judgement. When such positive words are used they act more like praise rather than affirmations e.g. “It is good you are supporting your animals” (praise) vs. “Caring for your animals is important to you” (affirming).
Focus affirmations on positive aspects as a means to express empathy for what and why they want to change e.g. focusing on their strengths, efforts, who they are as a person/animal owner etc.
REFLECTIONS
Reflections are statements rather than questions, and are based on having listened to what someone said, and making a guess as to what they meant. Often a question statement can be turned into a reflection by removing the inflection at the end and any query words at the beginning. Reflections can be simple or complex. Try to use complex reflections at least half of the time.
The goal:
Remember that what we think a speaker means may not be correct, and that we must ‘hypothesis test’ our thoughts with reflections to ensure common purpose
Reflect more often than you ask questions.
Reflection Examples: Consider the statement: “If I was happier monitoring my animal’s welfare, I would do it”. Possible reflections include:
“You would like to be more confident in monitoring your animal’s welfare.”
“You feel unsure about whether you’re monitoring your animal’s welfare correctly.”
“Observing your animals’ welfare issues is upsetting for you.”
SUMMARIES
A summary is a special type of reflection that brings together content from two or more statements made by someone. They encourage us to listen very carefully to what a person says throughout a session, and, when offered, show a person that you remember and value what they say. They also give the person we are speaking with an opportunity to point out if we have missed something important in the discussion, so they can fill in the gaps.
The goal: listen attentively to a person’s thoughts and feelings throughout, ready to use a ‘basket of reflections’ to thoughtfully collect, link or transition client statements as needed. For example, you may wish to form a collecting summary to bring together all the reasons for change someone has offered in an interaction.
Summary Example:
“So one thing you hope will be different a year from now is that you will have some better buildings on the farm, that will help make your daily routine easier and be more positive for the cows. You’ve been finding it easier to keep on top of the shelter cleaning recently, and you’d like that to continue. You also said you’d like to learn a little more about nutritional feed composition. What else comes to mind when you think of where you’d like things to be a year from now?”
Approaches for Working With Communities: Community Development Approach, Community Engagement Approach, Societal Outreach and Campaigns Approach
Stages of Behaviour Change: Contemplation Stage
Project Support: Facilitator Resources, Training
Specific Topics: Outreach and Communications; Community Change Agents
When someone is contemplating making a change, there is balance between their reasons for and against change, and people often experience a period characterised by ambivalence where they weigh the advantages and disadvantages of change to help them make a decision. Resolving this ambivalence and tipping the balance in favour of change can be achieved by strengthening a person’s language about their reasons to change, referred to as change talk, and softening their language in favour of the status quo, referred to as sustain talk. The purpose of this facilitator resource is to enable you to recognize and understand the difference between change talk and sustain talk. Your ability to recognize change talk and sustain talk is a necessary first step to enabling you to effectively facilitate conversations about change as needed to evoke and strengthen community members’ rationales for change (change talk), and overcome their arguments for not changing (sustain talk).
Ambivalence
Ambivalence is the state of experiencing conflicting beliefs, feelings or emotions simultaneously, which can stop people’s progress towards change. When someone is in a state of ambivalence, they will often have very good reasons for change and very good reasons against change. The language community members use (change talk and sustain talk) will indicate whether they are in this contemplation, or ambivalent stage of change.
If someone is simply not yet ready to change or does not believe there is a problem, this is different than ambivalence. In such situations you may instead encounter resistance talk, indicating they are in the pre-contemplation stage of change. For example, someone may say “I don’t believe this is a big a problem and don’t see the need to change.”
Change Talk
The acronym “DARN CAT” is useful to use to understand the types of change talk we hear. When someone is preparing to change, “DARN talk occurs, which is described with examples in the table below [111].
Types of Change Language
Change Talk Examples
Desire Statements about preference for change.
“I’d like my animals not to be lame regularly.”“I want to...” “I would like to...” “I wish…“
Ability Statements about capability.
“I guess I could pick out my animal’s feet more regularly.”“I could…”, “I can...”, “I might be able to…“
Reasons Specific arguments for change
“I want my animals to have good welfare.”“I would probably feel less stress if my animal’s welfare improved”“My animal needs to feel better as my family’s livelihood depends on it.”
Need Statements about feeling obliged to change.
“I must spend less time and money seeking treatments from animal health service providers.” “I ought to…”, “I have to…“, “I really should…”
When someone is close to resolving their ambivalencein favour of change, CAT talk appears which is described with examples in the table below.
Types of Change Language
Change Talk Example Statements
Commitment Statements about their willingness to change.
“I have good reasons to improve my animal’s welfare.”“I am going to ... “, “I promise…”, “I intend to... “
Action Statements about their readiness to take action.
“I’m willing to talk to an animal health service provider about this.” “I am ready to ... “ “I will start tomorrow…”
Taking steps Statements about action taken.
“I’ve started attending community meetings where this topic is discussed.”“I actually went out and…”, “This week I started...”
Sustain Talk
Any language that can act to promote change also has an equal and opposite partner in favour of staying the same: sustain talk. You will be able to identify sustain talk when a person verbalizes their reasons not changing. The table below outlines the types of sustain talk with examples.
Types of Sustain Language
Sustain Talk Example Statements
Desire Statements about preference for staying the same/not changing.
“I don’t want to spend that long trying to prevent issues.”
Ability Statements about not having capability.
“I’ve tried, and I don’t think I can check my animal’s feet that often.” “I can’t afford to seek treatment for my animal.”
Reasons Specific arguments against change
“If I try to manage this issue I just create a problem somewhere else.”
Need Statements about not feeling an obligation to change.
“I’ve got to focus my time on other things.”
Commitment Statements about their unwillingness or lack of commitment to change.
“I’m just not going to care for my animal’s feet - that’s final.”
Action Statements about not wanting to take action.
“I’m prepared to accept the risks of keeping my animals this way.”
Taking steps Statements about actions no taken.
“I threw away that information sheet earlier this week.”
Specific Topics: Outreach and Communications; Community Change Agents
Much of the work of community facilitators relies on their ability to effectively facilitate conversations and motivate communities to adopt desired change. A guided conversational facilitation technique for engaging stakeholders, clarifying their strengths and aspirations, evoking their own motivations for change, and promoting their autonomy in decision making is called Motivational Interviewing (MI). This facilitator resource outlines the spirit, processes and key principles of MI ensure conversations about change are effectively facilitated and that communities’ preferences, needs and values remain at the heart of all conversations.
The Spirit of Facilitating Conversations about Change
In order to be effective in facilitating conversations about change, it is first necessary to have the right mind-set or way of being, referred to a “spirit” in MI. The following section outlines the key elements of the spirit of MI which are required to effectively facilitating conversations about change, which are represented by the acronym “CAPE” [57]:
Compassion: Actively promoting community members’ welfare and needs.
Acceptance: Viewing your community members’ as people with absolute worth and autonomy, and engaging with empathy and affirmations.
Partnership: Viewing your interaction with community members as an active collaboration between experts.
Evocation: Viewing community members as people with their own good reasons and strength to change. Your role as a community facilitator is to guide them there.
It is important to consciously strive to embody this spirit and draw upon these four elements whenever facilitating conversations about change with community members.
Key Principles of Facilitating Conversations about Change
In addition to embodying the element of spirit, it is important to follow the four guiding principles below to effectively facilitate conversations about change [57, 112]:
Listen with empathy: Effective listening skills are essential to understand what will motivate a person to change, as well as the pros and cons of their situation. Seek to understand their values, needs, abilities, motivations, and potential barriers to changing their behaviour, and communicate respect and acceptance of where the person is in their change process.
Understand a person’s motivations: It is a person’s own reasons for change, rather than the community facilitators, that will ultimately result in behaviour change. By approaching a person’s interests, concerns and values with curiosity and openly exploring their motivations for change, community facilitators will get a better understanding of community members’ motivations and potential barriers to change.
Empower the person: Empowering people involves exploring their own ideas about how they can make changes to improve their animal’s welfare and drawing on their personal knowledge about what has succeeded in the past. It is the role of the community facilitator to elicit hope and support and encourage a person’s belief in the possibility of change, and their capacity to reach their goals. Work with them to identify achievable steps towards change an
Resist the righting reflex: The righting reflex describes the common urge amongst community workers to fix what is wrong (with a person, situation, or animal). It involves giving unsolicited advice e.g. “you should…”, or advice without eliciting more about the person’s perspective. At its core, it is a helping response driven by a desire to be of service, promote positive change, and support others; however it is often unhelpful in situations where people are uncertain about changing. When we give in to the righting reflecting, we often inadvertently reinforce a person’s argument to maintain the status quo. This is because most people resist persuasion when they are uncertain about change, and instead respond by recalling their reasons for maintaining the behaviour. Community facilitator’s ability to suppress their initial righting reflex is essential enabling them to explore and evoke a person’s own motivations for change.
Guidance on Providing Advice and Feedback: Ask-Offer-Ask
It is important to always remember that community members have the most expertise in their lived experience, and that any engagement with them needs to be in the spirit of partnership (vs. acting like the expert or parent or in their lives). When providing information, advice or feedback to support others’ change process and avoid falling into the unhelpful righting reflex trap, it is recommended to use the Ask-Offer-Ask model as described below:
Before providing your advice, information or feedback to community members, first ASK what they already know or what do they want to know about? e.g. “You know your situation best, how are you managing this issue right now?”, What are your thoughts on…? “What you know about….?”, “What would you like to know about?”, “Is there any information I can help you with?”, “What might be helpful?”
Exploring prior knowledge and what community members are interested in knowing more about shows respect for community members as experts on themselves. Further, it avoids telling them what they already know, which can also save time. Asking about what they’re interested to know helps you find out what they most need and want to know. You can then use reflections to show you have listened to what they have said before moving on to offering your expertise.
Ask permission to offer your advice, only then OFFER your advice/information, suggestion e.g. “Would it be alright if we talked about…?”, “I have some ideas about…, would you be happy for me to share them?”, “Would you like to know about…?”
Consider the following when offering your expertise:
Offer your input in a neutral way, and avoid scolding, instructing, telling them what to do, giving long lectures, or saying things like “you should…”.
Prioritize what you offer: what does the person most want/need to know? Start with what they want to know. Even if you have information you want to share, but don’t lead with what you think is most important.
Be clear: avoid jargon and use everyday language
Offer small amounts of information/advice and then check how it is received, making sure to provide them with time to reflect.
Support their personal choice/ agency: Acknowledge people’s freedom to disagree or ignore your input. Giving them the choice not to take your advice provides them with freedom and autonomy, and they are in turn more likely to listen and take your advice. e.g. “You might disagree with this idea”, “…but, of course it’s up to you…”, “I don’t know whether this is relevant to your situation…”, “This may or may not interest you…”, “I wonder what you will think of this…?”
Asking permission shows respect and increases their willingness to hear your thoughts/advice/information/feedback. Collaboration and shared focus are key.
Once you have provided advice or information, ASK community members what they think about it and what it means to them by:
Using open questions e.g. “What do you think?”, “What does that mean to you?”, “What are your thoughts on this?”, “How does that sit with your knowledge of this?”
Use reflections to reflect back the reaction you observed in them
Allow them time to process and respond to the information.
Asking what community members think of your input respects them as experts on activating their change. It also will enable you to check their understanding, identify potential needs for further discussion, or enable you to adapt your engagement as needed to further support their change process.
To effectively provide advice and overcome our righting reflex requires skills in active listening and empathy. Refer to the facilitator resource Essential Communication Skills for Promoting Behaviour Change for guidance on active listening and empathy.
The Process for Facilitating Conversations about Change
In addition to having the right mind-set or spirit and communication skills to facilitate conversations about change, you also need to know how to go about it. The following section outlines the four processes or sequential steps to follow to facilitate conversations about change[57]. However, it should be noted, that while these processes are generally followed in the order shown, in the course of a conversation, the processes are not necessarily fixed and any stage might recur, or the steps might overlap and flow into each other.
Step 1 - Engage: during this step, the goal is to create a collaborative working relationship with community members based on mutual trust and respect. To do this, community members need to feel that they are comfortably and actively participating in the discussion.
During the engage process, focus on:
Understanding why community members want to work with you. What do they want?
Understanding how important community members’ goals for their animals’ welfare may be. What are their challenges and motivators for improving animal welfare issue(s)?
Being welcoming, empathetic, and understanding.
Establish and explore expectations around how community members think you can help.
Offering hope, and presenting a positive, honest picture of possible changes.
Consider the following questions to support your effectiveness in having conversations seeking to engage community members in a collaborative working relationship:
How comfortable is this person talking to me?
How supportive and helpful am I being?
Do I understand this person's perspective and concerns?
How comfortable do I feel in this conversation?
Does this feel like a collaborative interaction?
Step 2 - Focus: during this step, the goal is to build a conversation that is purposefully moving towards change. Ensure consistency between your ideas and those of community members in terms by finding one (or more) goals or outcomes that create a direction that you and community member(s) agree on. The following three elements can help bring about focus, and may influence one another:
Community members may have problems they are interested in discussing with you
The context can inform the topic of focus e.g. veterinary visit, welfare inspection
Your own expertise may similarly provide insights on potential topics of focus as while community members may have ideas of their own, others may become apparent to you in course of your discussion with them.
Consider the following questions to support your effectiveness in having conversations with community members to bring about focus in goals for working together:
Do I have different aspirations for change for this person?
What goals for change does this person really have?
Are we working together for a common purpose?
Does it feel like we are moving together, not in a different direction?
Do I have a clear sense of where we are going?
Step 3 - Evoke: the goal of this step is to elicit community members’ own motivation to change whereby they talk themselves into change. To do this requires learning to recognise and evoke change talk, and strengthen it when it occurs (refer to facilitator resources 3. Guidance on Listening for Change Talk, and 2c. Key Communication Skills for further guidance)
Examples of change-oriented questions related to level of importance or confidence that can help evoke change talk include, but are not limited to:
If you could magically change one thing right now by snapping your fingers, what would it be? How could you do it?
What have you achieved so far?
How important is it for you to….?
What are the down sides of how things are now?
If you choose to continue on without making a change, how do you think your life might look like this time next year?
How could you implement this change?
What’s the worst thing that could happen if you make this change?
What’s the best possible outcome?
Use the following tips to strengthen change talk once you hear it:
Consider the following questions to support your effectiveness in having conversations seeking to evoke community members’ own reasons for change:
Is my righting reflex being activated and causing me to be the one arguing for change?
Is their reluctance to change more about lack of confidence or that they don’t feel making a change is important?
What arguments for change am I hearing?
Am I directing the conversation too far or fast in a particular direction?
What are this person's own reasons for change?
Step 4 - Plan: the goal of conversations in this step is to have conversations about action, whilst carefully promoting community members’ autonomy and decision making. The planning step occurs when community members begin thinking and talking more about how they could change and when, and less about why and whether to change, for example, when community members:
Consider the following questions to support your effectiveness in having conversations with community members about planning for change:
What would be a reasonable next step towards change?
Am I remembering to evoke rather than prescribe a plan?
What would help this person move forward?
Am I offering needed information or advice with permission?
Am I retaining a sense of quiet curiosity about what will work best for the person?
Facilitating Conversations about Change with Groups instead of Individuals
The guidance outlined above applies when working with individuals or groups. However, when having conversations with groups of community members, applying MI’s spirit, principles process, and key communication skills (discussed in the facilitator resource Essential Communication Skills for Promoting Behaviour Change) can be further tailored to support group discussions in the following ways:
Affirm peoples' efforts to come together
Giving people a chance to have a choice (listening to them)
Reflect change talk as people contribute back to the wider group to inspire more collective change talk
Ask permission to give information
Evoke Questions from the group
Draw upon their expertise and experiences
Acknowledge their choices/agency/autonomy
Summarize the group consensus
Support the group to prioritize options and choices
General Best Practices and Rules of Thumb
Key best practices and rules of thumb to remember about the spirit, principles, and process of facilitating conversations about change (MI) include:
Effective Way of Being(MI consistent - DO)
Infective Way of Being(MI inconsistent - AVOID)
I have some expertise, and community members are the experts of themselves.
I am the expert on how and why community members’ should change.
I find out what information community members want and need.
I collect information about problems.
I match information to client needs and strengths.
I rectify gaps in knowledge.
Community members can tell me what kind of information is helpful.
Frightening information can be helpful.
Advice that champions community members’ needs and autonomy can be helpful
I just need to tell them clearly what to do.
Avoid the following common pit-falls in facilitating conversations about change:
Assuming providing our expertise will fix community members’ problems by providing our expertise and assuming this will solve the problem.
Overestimating how much information and advice communities need.
Thinking that frightening information is helpful and will motivate people to change.
Facilitating conversations about change (MI) is about evoking peoples' own motivations for change rather than trying to instil it.
Have interest in, and make an effort to understand the internal perspective of community members with whom you engage.
The use of MI techniques outlined in this resource are done 'for' and 'with' people.
Actively prioritise community members’ needs and promote their well-being. Improving animal welfare should not come at the expense of community members’ needs or well-being but rather be aligned with them.
Value and trust in the inherent potential and worth of community members with whom you interact.
Seek to acknowledge the efforts and strengths of community members.
Honour and respect community members’ autonomy, and their right and capability to direct their own lives, learning, motivation and behaviour based on their understanding of their own situations.
The table below provides a summary of general guidance for community facilitators to support working with community members to progress through the different stages of change. It includes definitions of each stage of change with examples in the context of animal welfare, along with the process for community facilitators to focus on when individuals are in each stage, as well as recommended tools and techniques helpful to harnessing people’s own motivations and rationales for change, and building their confidence and commitment to take action and sustain change.
Approaches for Working With Communities: Community Development Approach, Community Engagement Approach, Societal Outreach and Campaigns Approach
Behavioural Drivers (COM-B): Motivation
Stages of Change: Stages of Change, Pre-contemplation Stage, Contemplation Stage, Preparation Stage, Action Stage, Maintenance Stage
Project Support: Facilitator Resources, Training
Specific Topics: Outreach and Communication, Community Change Agents
Stage of Change
Processes for Change / What to Focus On
Recommended Tools / Techniques to Use in Each Stage of Change
Pre-contemplation:
Individuals do not recognize the need for change or are not actively considering change.
Consequences/cons of change are felt to outweigh the benefits/positives.
For example, a person doesn’t think it is a problem if they do not provide their animals with access to water to drink throughout the day.
• Build Rapport – show respect and empathy by recognizing individuals’ expertise in their own lives/situations, their intentions for acting informed by their expertise and lived experiences, support their autonomy in decision making rather imposing your expertise.
• Evoke individuals’ reasons for change by connecting behaviour change to the things the individual cares about.
• Elicit change talk/their rationales for change by bringing their attention to their rationales for change and minimize attention and discussion focused on exploring rationales for sustaining their current practices.
• Consciousness Raising: Support individuals to seek out new information to gain understanding and feedback about the problem behaviour to help improve their awareness of the problem (e.g. facts, leaflets). You may wish to consider undertaking a Societal Outreach and Campaigns Approach as a first step.
• Dramatic relief: Support individuals experience and express feelings about the problem behaviour and potential solutions, encourage self-evaluative process that enables individuals to assess/understand the negative impacts of the current behaviour and potential benefits of change.
• Environmental Re-evaluation: help raise doubt and increase the person’s perception of the risks and problems with their current behaviour e.g. guided discussions with others, testimonies, storytelling that promote learning and reflection about how their actions affect their animals/themselves/others.
If individuals continue not to recognize or accept there is a problem, focus on continuing to build rapport through active listening, asking open ended questions, using reflections and summaries about what they community and show empathy so they feel understood. Ensure they understand change is ultimately up to them and not being pushed on them. Consider asking to schedule a time when the discussion can be revisited, perhaps after they take time to reflect or seek out additional information.
Recommended Tools/Techniques:
Use OARS to elicit change talk, build rapport, show empathy, and:
• Open ended questions to invite individuals to tell their story in their own words, and provides an opportunity to learn more about what the person cares about e.g. their values and goals.
• Affirmations: Can take the form of compliments or statements of appreciation and understanding that recognize a person’s strengths and acknowledge behaviours / qualities / characteristics that encourage the direction of desired positive change, helps build rapport and their confidence in their ability to change.
• Reflective listening: Involves rephrasing a statement to capture the implicit meaning and feeling of a person’s statement, encourages and helps people understand their motivations more, and helps amplify or reinforce individuals desire for change.
• Summarize what you have heard individuals, highlighting in particular any recognition of the problem, their concerns about the issue, their intent to change, or their optimism about their ability or outcome of making change.
Provide Feedback using Ask – Offer – Ask approach:
• Ask permission to discuss behaviour to show respect, Ask what they already know before offering feedback / advice / information about the issue, Ask permission to offer information they may not know.
• Offer information or feedback if granted to permission to do so.
• Ask them to reflect on the feedback/information you have provided.
Individuals recognize the problem related to their behaviour and are considering change.
They are weighing the pros and cons of change but are ambivalent and/or uncertain, and may feel the negatives of change still outweigh the positives.
For example, a person doesn’t take preventative measures against animal disease despite being concerned about the health risks diseases pose.
• Guide their internal motivation by continuing to elicit change talk / their rationales for change to strengthen their commitment to change.
• Self re-evaluation/Re-evaluating self-image: work to facilitate changing their beliefs and attitudes by (Davis Jr. 2010): - helping them recognise the difference between their values and behaviour/creating cognitive dissonance, - values clarification activities or discussions, - contact and discussions with role models, - guided imagery (where people imagine themselves in the new situation [e.g., animal experiences good welfare and they feel good about practicing desired behaviour]
• Support individuals to choose change through weighing up the pros and cons of change to resolve their ambivalence/tip the balance between the pros and cons by: - exploring ambivalence and alternatives, - identifying reasons for change/risks of not changing, - increasing the persons confidence in their ability to change.
Highlight/promote awareness of success stories/those who have made and sustained similar change to encourage others to follow their example and improve their confidence in their ability to change.
Recommended Tools/Techniques:
Strengthen commitment to change through use of OARS (see above):
• Elicit change talk by asking open-ended questions related to: disadvantages of the status quo advantages of change optimism for change their intention to change.
• Use reflections to amplify or reinforce individuals desire for change.
• Use affirmations to help build individuals confidence in their ability to change.
• Use summaries to point out discrepancies between the person’s current situation and future goals.
Individuals are motivated to change their behaviour/see the benefits of change, and are intent upon taking action.
They believe the positives/benefits of change outweigh the costs, however are considering what to do.
For example, a person is convinced of the benefits of addressing a particular welfare issue, but lack the understanding of what to do about it.
• Goal Setting - support individuals to identify a specific target for change / goal.
• Making a commitment to change.
• Support them to explore options for making the change and select appropriate strategies for taking action e.g. identify time to act, who/what will help.
• Recognize/reiterate individuals’ choice and control over any decisions or change they make.
• Develop a realistic plan for taking action.
• Discuss potential problems/challenges and solutions to help reduce their perceived/real barriers that may make the behaviour more difficult to adopt e.g. how to acquire the necessary knowledge or skills, or ideas for reducing costs.
• Create social conditions to support individuals in making the change as needed (Davis Jr. 2010): - work to change community norms to favour change - draw attention to those who have made a change - organize events or create opportunities for individuals to make their commitment to change publicly or in front of others for greater accountability
Recommended Tools/Techniques:
• Continue elicit change talk to strengthen individuals commitment to change. • Write down individuals goals for change and change plan.
Individuals have initiated change and start practicing the new behaviour, experiencing its benefits as well as costs, such as time, effort, money, opinions of They are taking steps towards change, however haven’t fully stabilized in the process.
For example, a person has begun sheltering their animals at night, however may find that this now requires extra effort to regularly keep it clean.
• Support individuals to implement action plans and take steps toward change based on the plan they developed and revise as needed.
• Work to
• Recognize/reward successes: provide encouragement and feedback on positive steps taken towards desired behaviours, praise and recognize individuals efforts.
• Support individuals to overcome challenges e.g. skill building, assisting with solving problems, identifying and removing/avoiding problem behaviour triggers.
• Consider mechanisms for supporting accountability to help maintain individuals motivation and commitment e.g. self-monitoring, public sharing of achievements/proud moments, give praise and recognition of efforts, facilitate peer-peer support networks.
Recommended Tools/Techniques:
Affirmations can be used to recognize individuals’ strengths and efforts in taking action to change.
Individuals are practicing the new behaviour and making necessary adjustments to sustain the change. The benefits or positives of change are clearly outweigh the costs/negatives. new behaviour is sustained for at least 6 months.
For example, despite efforts to require to learn how to train their animals using positive reinforcement rather than harmful punishments, a person continued guiding their horses without whipping for at least 6 months.
Ensure preconditions for sustainability of change.
Support individuals to develop processes and skills for maintaining change.
Support individuals to identify and use strategies to prevent return to prior behaviour.
Continue to promote individuals’ motivation and confidence in abilities to sustain change through:
• Regular discussions and reflection, and sharing of success stories by those who have made and sustained change, and recognize people’s efforts to change and encourage others to follow their example.
• Continue positive reinforcement and establish mechanisms of rewards and recognition for maintaining behaviours e.g. acknowledge individuals efforts, commitment, and achievements, encourage individuals to be role models for others, public sharing of their successes, continued self-monitoring and reflection on their positive efforts and achievements, as well as benefits of change.
• Encouraged utilization of support systems e.g. peer support networks, linkages with local organizations/extension agents etc.
Establish accountability mechanisms that encourage individuals to sustain change e.g. self-monitoring and sharing of results, peer-peer support and sharing of progress.
Recommended Tools/Techniques:
Affirmations can be used to recognize individuals’ strengths and efforts in maintaining change.
Generate discussion and awareness amongst community members about their animals’ welfare needs and the animal husbandry and management practices that can meet them (refer to Part 1 below).
Support the identification of behaviours that are feasible for communities to adopt to improve their animals' welfare (refer to Part 2 below).
Identify actions communities can take to improve their animals welfare even when they are unable to address identified welfare issues due to barriers they/the project faces in resolving these issues’ root causes (refer to Part 3 below).
This resource demonstrates how the five domains of animal welfare framework can be linked with human behaviours using donkeys as an example. It illustrates its use as a discussion tool in promoting understanding of donkey’s welfare needs, and for identifying behaviours feasible for community members to adopt to improve their donkeys’ welfare. Refer to this illustrative example to support your development of a five domains framework linked with human behaviours that is relevant to the context of your work. The Animals and Communities Learning Module is also a recommended foundational reading for understanding animal welfare and the five domains of animal welfare discussed in this resource.
PART 1: Developing a Five Domains of Welfare Linked to Human Behaviours Discussion Tool
Table 9a provides an illustrative example of a five domains of welfare framework for donkeys, linked with identified potential human behaviours for meeting donkeys’ welfare needs. It is recommended to populate the five domains framework with animal welfare experts knowledgeable in the target species, and then brainstorm a list of human behaviours in consultation with representative members of the animal owning community to ensure they reflect locally appropriate and acceptable behaviours. In addition, animal welfare experts must work hand in hand with community development/engagement teams for these discussions to ensure any potential behaviours identified for meeting animals’ welfare needs support positive life experiences and do not adversely cause harm to animals. Developing a species specific five domains framework linked to the potential human behaviours for meeting an animals’ welfare needs within the domains of nutrition, health, environment and behaviour can support community discussions and awareness raising about animals’ welfare needs and the animal husbandry and management practices recommended to meet them.
Donkey Welfare Needs Associated with Domains of Welfare
Human Behaviours Associated with Meeting Donkey’s Welfare Needs (Ideal Best Practices Appropriate within Local Context)
NUTRITION DOMAIN
a.Food Quantity and Quality · Donkey’s nutritional requirements are met by eating a sufficient quantity and variety of nutritional feeds (e.g. fibre based feeds) for taste and pleasure. · Donkeys feed on small potions and very often. This is essential for health. In a natural situation donkeys eat for 12-16 hours a day to maintain health. With work they likely need additional energy (e.g. feed during rest breaks during work). b.Water Quantity and Quality: · Donkeys have access to and drink sufficient quantity of water while working and at home
a.Human Behaviours Related to Food Quantity and Quality · Provide sufficient quantities of predominantly fibre based feeds (grass/hay) and other suitable locally available forages including straw (e.g. from oat, barley, wheat), and/or soya meal as local availability permits based on recommended proportions for their animals’ size and workload, at intervals throughout their working day (every 3 hours or /2-3 times/day). · Provide donkeys with opportunities to graze on natural forage when they are not working as often as possible when locally available and provide forage (e.g. straw/hay) when they are not working if there is no or limited natural vegetation available to graze. b.Human Behaviours Related to Water Quantity and Quality · Provide freely available clean water to donkeys whenever they are at home not working. · Provide clean water to donkeys throughout their working day (every 3 hours or /2-3 times/day). · Provide more clean water during hot seasons/conditions and adjust working hours to avoid strong heat time
HEALTH DOMAIN
a.Absence of Disease b.Absence of Lameness c.Absence of Preventable Injuries e.g. wounds d.Provide Timely Treatment and Pain Management
a.Human Behaviours Promoting Absence of Disease · Seek yearly health checks from qualified animal health service providers. · Check donkey’s general health and well-being on daily basis. · Take preventative measures against preventable diseases at recommended treatment intervals (e.g. yearly vaccines, parasite control). · Clean manure from donkey resting areas at home on a daily basis to mitigate parasitic diseases spread by flies, and hoof health issues. b.Human Behaviours Promoting Absence of Lameness · Load donkey carts in a balanced way within the reasonable maximum load to prevent lameness · Pick/clean donkey’s hooves daily before and after working to maintain hoof health and comfort during working. · Seek qualified farriery service providers to trim donkey’s hooves at the regularly recommended frequency to promote hoof health and mitigate lameness. · Clean donkey resting areas on a daily basis to ensure substrate is clean and doesn’t accumulate pools of water/urine to mitigate hoof health issues. · Allow the donkey to go more slowly and choose their route if the ground surface is uneven. If an alternative less uneven route is available, select this route. · Allow the donkey to go more slowly and choose their route if the ground surface is uneven. If an alternative less uneven route is available, select this route. c.Human Behaviours Promoting Absence of Preventable Injuries e.g. wounds · Clean equipment which comes into direct contact with donkey’s skin to remove accumulation of dust and prevent painful rubbing and wounds (e.g. pads and harnesses). · Load donkey carts in a balanced way to prevent equipment rubbing from causing wounds. · Use body and verbal communication to guide donkeys instead of whipping to prevent wounds and stress. · Groom animals to remove dust from skin before they work to prevent equipment rubbing and causing wounds. · Use properly fitting, quality equipment purchased from welfare friendly equipment suppliers (e.g. cart, harness, bit makers), and/or made from locally available materials in accordance with recommendations for promoting welfare (e.g. padding made with straw). · Clean donkey’s eyes daily to remove discharge and debris and check for abnormalities to help mitigate eye problems. · Load donkeys with no more than the recommended weight appropriate for the animals’ size to prevent injury. d.Human Behaviours Promoting Timely Treatment and Pain Management · Clean any skin wounds in accordance with recommended guidance as soon as wounds are observed. · Provide rest for donkey to recover from the injury or until wound recovers · Seek timely treatment from qualified animal health service providers when animal is sick or injured. · Donkeys pain and suffering is managed as needed when injuries or illnesses occur through administration of pain medications prescribed and administered as needed by a qualified animal health service professional
ENVIRONMENT DOMAIN
a.Thermal Comfort/Weather Protection · Prevention of adverse physiological reactions from sun/heat and adverse weather conditions b.Safe Environment · Environment where donkey lives/works is safe and does not pose a risk of injury/harm e.g. traffic, edible rubbish, sharp objects, pooling water where animal stands etc. · Environment permits escape/safety from predation c.Space for Exhibiting Natural Behaviours · Sufficient available space for donkeys to freely socialize with others within shelter or outside the shelter, and also to allow them to move away from other animals as needed e.g. to avoid conflict · Donkeys have space to roam and carry out normal grazing/foraging behaviours without competition · Donkeys have space to roll in the dirt and scratch when not working. d.Substrate/Floor Comfort · Substrate where animals rest and stand is free from excrement and/or pooling water
a.Human Behaviours Related to Thermal Comfort/Weather Protection · Provide donkeys with shelter during hot and wet/rainy weather. · Rest donkeys in shade or shelter with appropriate ventilation while on breaks during working hours to protect them from the heat of the sun and other adverse weather conditions. · Provide shelter large enough to accommodate all animals made of locally available and appropriate materials to remain at optimal temperatures that protect their animals from the heat and other adverse weather conditions (e.g. physical building, wall or other man made or natural structure that is appropriately ventilated.) b.Human Behaviours Promoting a Safe Environment for Donkeys · Remove harmful items/hazards from locations where donkeys are left to rest, graze, and in their shelter areas (e.g. edible plastics, sharp objects etc.) to prevent risk of harm. · Use shelter materials which are safe and do not pose a risk to donkey’s safety · When allowing donkeys to freely graze iv. Keep an eye on their movements and ensure they do not wander to rubbish heaps and ingest plastics and/or v. Tether donkeys using recommended welfare promoting methods and equipment to ensure their safety and prevent their ingestion of harmful materials, and change their location frequently so as not to limit the quantity of feed they are able to graze. · Keep to sides of roads to mitigate potential traffic collisions while transporting goods/people. · Equip donkey carts with reflectors to ensure they are visible to traffic while working. · Equip donkey carts with breaking systems to help manoeuvre effectively in traffic while working. · Ensure donkeys are safe from potential theft, predation and road traffic at night by keeping them in their shelters or other designated safe space close to home where they can be heard if distressed. · Ensure donkeys are safe from road traffic accidents at night by using carts with reflectors. c.Human Behaviours Promoting Space for Donkeys to Exhibit Natural Behaviours · Provide daily opportunities for donkeys to freely roam/carry out normal grazing/foraging behaviours without competition whenever safe to do so. · Allocate adequate space as available and daily opportunities while donkeys are not working to: 1) to freely move their limbs in a natural state, 2) rest, access feed, and avoid excrement, 3) socialize with other donkeys if present/feasible, and 4) move away from other animals as needed for their safety/mitigate conflict/competition and/or predation, 5) Roll and scratch without hindrance of equipment. d.Human Behaviours Promoting Substrate/Floor Comfort · Clean donkey shelters/rest area’s at home daily of excrement and any and excess pooling water · Provide deep, soft substrate for comfort and effective rest/sleep.
BEHAVIOUR DOMAIN
a.Ability/agency to interact with other animals · Donkeys can choose to interact and socialize with other donkeys or other species animals (e.g. touch/mutual grooming, play) or remove themselves from the presence of others. b.Ability/agency to Interact with Environment/Exhibit Natural Behaviours · Donkeys carry out normal behaviours such as rolling, lying down/resting, and resting during non-work periods without restriction. · Donkeys choose and carry out to graze, scratch, shelter, roll or explore their physical environment. c.Donkeys Respond Positively to Interactions with Humans e.g. alertness, interest, engagement with people, calm, no fear or stress response, or remove themselves from interacting with humans
a.Human Behaviours Promoting Donkey Agency · Provide donkeys with an ability to choose to move around freely without restriction/restraint while at rest at home. · Allow donkeys to interact with other animals (touch/mutual grooming), and move away from other donkeys if they choose too, including during their work day whenever feasible without hindering their work. · Use a halter when it is necessary to restrict a donkey’s movement. b.Human Behaviours Promoting Donkeys Exhibition of Natural Behaviours · Use recommended welfare friendly methods of restricting donkey’s movement when it necessary to so as to enable them to maintain as much natural movement as possible (e.g. use of harness and rope rather than hobbling) · Allow donkey foals stay with their mothers as much as possible, and provide them with opportunities to socialize and play with other foals if feasible. · Provide donkeys with intervals of rest throughout the day when they are working, and a day of rest at home without working them after lengthy work days to enable them to recuperate. · Provide donkeys with daily opportunities to freely carry out normal behaviours such as rolling, scratching, grazing, and interacting/playing with other donkeys if available while at home and not working. c.Human Behaviours Supporting Positive Interactions with Donkeys · Calmly approach and speak with donkeys to keep them calm and prevent stressful human interactions which cause them to exhibit fear or aggression. · Use body language communication or sound cues and/or as a ‘firefighting’ immediate option only, the presence of soft sticks which are unable to inflict pain can be used as a visual encouragement or light tap to inspire Donkeys to move as needed rather than whipping them which can cause them fear and stress. · Provide information to a handler or any third party how their donkeys are trained and respond to cues · Owners seek to develop owns skill to train and communicate with their donkeys in a compassionate way or ask for support from animal welfare organizations to build their own skills.
¯ DONKEY’S MENTAL STATE WHEN NEEDS MET/HUMAN BEHAVIOURS ADOPTED ¯
Free from fear, distress, anxiety Feels comfortable Expresses happiness and enjoys pleasure Feels Secure, Protected and Confident
Table 9a. Example Five Domains of Welfare Framework for Donkeys Linked with Human Behaviours
PART 2: Using Root Cause Analysis and Five Domains Framework linked with Human Behaviours to Identify Feasible Animal Welfare Issues and Actions for Addressing Them
The steps below outline a process which can be used or adapted to support the identification of behaviours that are feasible for communities to adopt to improve their animals welfare through use of a root cause analysis and species specific five domains of welfare linked with human behaviours.
First identify the animal welfare issues prevalent in the community. Consider using a participatory animal welfare assessment process, ideally involves members of the animal owning community whenever feasible to do so. The T22 Animal Welfare Transect Walk tool can be used to support this process.
Next, seek to understand the root causes of identified animal welfare issues in collaboration with community members or representative key informants from the animal owning community. Consider using the T25 Problem Animaltool to support undertaking a participatory root cause analysis of identified animal welfare issues. An example of root cause analysis for animal welfare issues identified through a participatory animal welfare assessment are illustrated in Figure 9a below.
Once a root cause analysis of welfare issues has been conducted, facilitate a discussion with community members or representative key informants from the animal owning community to the animal welfare issues which may be feasible and of interest for community members and the project to work together to address based on an understanding of their root causes. Seek agreement on the welfare issues which will be prioritized for improvement, and use a species specific five domains framework linked with potential human behaviours (refer to example in Table 9A above) to further discuss and identify the behaviours feasible for community members to adopt to address these welfare issues. Consider inviting animal welfare experts to the discussion to ensure any behaviours identified do not adversely harm animals and are likely to result in desired animal welfare improvements. Refer to the following considerations to help the selection of target behaviours:
How likely it is the behaviour can be changed (when considering the likelihood of change being achieved, think about the barriers and motivators to change in terms of capability, opportunity, and motivation to change of those who perform the behaviour)
How much of an impact adopting the behaviour would have on improving the overall welfare state of the animal in terms of the five domains.
How likely it is that the behaviour (or group of behaviours) will have a positive or negative impact on other, related behaviours.
How easy it will be to measure the behaviour.
Can the project support communities in adopting this behaviour given its available resources and implementation capacity e.g. if the project is being implemented through trained community change agents, can they effectively support communities in adopting this behaviour as needed?
Figure 9a. Example Root Cause Analysis of Donkey Welfare Issues
Table 9b below is an example of the target donkey welfare issues and behaviours identified as feasible for a community and project to address based on the results of the root cause analysis in Figure 9a. These discussions included representative community key informants and change agents, as well as animal welfare experts who helped ensure any behaviours identified support animal welfare improvements and do no harm.
Identified Donkey Welfare Issues Feasible to Address Based on Root Cause Analysis
Identified Behaviour Change Priorities for Addressing Priority Donkey Welfare Issues (Feasible and Appropriate within Local Context)
NUTRITION DOMAIN
a. Donkey is malnourished/skinny due to insufficient provision of quality and quantity of feed - Not feasible to address based on root cause analysis
Not feasible to address at this stage.
HEALTH DOMAIN
a. Excessive eye discharge b. Back Wounds c. Hindquarter wounds d. Overgrown hooves - Not feasible to address based on root cause analysis
a.Human Behaviours for Addressing Eye Discharge · Clean donkey’s eyes daily to remove discharge and debris and check for abnormalities to help mitigate eye problems. · Avoid as far as possible environments with air contamination e.g. during rest if it is not possible to avoid during work · Contact animal health practitioner if one eye is being different to the other eye, swelling, closed eye, thick and have coloured discharge and there is obvious change to the colour of the eye. · Avoid using blinkers and decorative items that dangle around the eyes b.Human Behaviours for Addressing Back Wounds · Wipe down and/or shake out any equipment to remove any accumulated mud or dirt before or after each use to prevent excess accumulation of dirt causing rubbing. · Groom animals carefully to remove dirt and dust from skin before they work to prevent equipment rubbing and causing wounds. · Use back padding under any loads whenever donkeys are using packs or to prevent carts from rubbing, in accordance with welfare promoting instructions for making such back pads using locally available materials (instructions to be provided by project). · Gentle cleaning with clean cloth to clean the wound. · Give the donkey to rest to recover from the wound c.Human Behaviours for Addressing Hindquarter Wounds · Rest animals from work to enable wounds to heal. · Use body and verbal communication or sound cues and/or as a ‘firefighting’ immediate option only and once wounds are healed use soft sticks which are unable to inflict pain as a visual encouragement or a light tap to inspire donkey’s to move as needed rather than whipping them which can cause them fear and stress (Request for a Compassionate Handling training to be provided by an animal welfare organization).
ENVIRONMENT DOMAIN
n/a – no issues identified from transect walk
n/a – no issues identified from transect walk
BEHAVIOUR DOMAIN
n/a – no issues identified from transect walk
· n/a
Table 9b: Priority Animal Welfare Issues and Actions for Addressing Them
PART 3: Using a Five Domains of Animal Welfare Framework Linked with Human Behaviours to Improve Animal Welfare When Unable to Address Root Causes of Animal Welfare Issues
While identifying existing animal welfare issues is a recommended step in community animal welfare improvement projects, it is not uncommon for community members or a project to be constrained in their ability to address the root causes of such issues. For example, it may not be feasible to resolve animal welfare issues whose root cause is communities’ lack of access or availability of financial resources using a Community Engagement Approach where trained community change agents are the primary implementing agents tasked with supporting community behaviour change at the individual household level. When resolving identified animal welfare issues is not feasible, opportunities to increase animals’ positive life experiences nevertheless exist.
Using a species specific five domains framework linked with associated human behaviours, you can facilitate discussions with community members and encourage them to identify and adopt other feasible actions/behaviours to improve the overall net gain in animals’ welfare even when identified welfare issues cannot be addressed. Using this resource can support flexible, solution oriented discussions with communities for improving animal welfare which are cognizant of contextual constraints, and mitigate promotion of unobtainable welfare standards that are not feasible to achieve. Improving animal welfare is more about creating positive change in animals’ welfare status through increasing animals’ positive life experiences so as to tip the balance between negative and positive life experiences. While addressing identified animal welfare issues is always a goal, you can still achieve an overall net gain in animal welfare even when such issues remain unaddressed. Figure 9b below illustrates the concept of this balance of life experiences.
Figure 9b: Balance of Life Experiences (adapted from [2])
To improve animal welfare it is important to seek to understand and assess animals both positive AND negative experiences within each domain and consider how an animal’s experiences within each of the four domains may be contributing to its mental state AND influencing its overall welfare. Thus, in addition to the identified donkey welfare issues (negative experiences) and associated human behaviours that can be adopted to address them which were identified in Table 9b above, Table 9c below provides examples of additional feasible actions identified in discussion with community members to improve their donkeys’ overall positive life experiences identified by using table 9a to generate awareness and discussion amongst community members. This demonstrates how this facilitator resource can be used to promote animal welfare improvements through focusing on ways to promote positive life experience rather than solely focus on addressing welfare issues. Without it, these opportunities for improving donkeys welfare through enhancing positive life experiences would not have been identified through the transect walk alone, which focussed more on assessing animals’ welfare to identify issues. It is recommended to prioritize elements within each of the domains instead of focussing on all efforts for improving an animals’ welfare within fewer domains to the extent feasible. As such, for this exercise, communities were encouraged to identify ways they could improve their animals’ positive life experiences within the domains of environment, behaviour and nutrition since all of their previously identified issues and behaviours were associated within the one domain of health.
Donkey Welfare Needs/Positive Life Experiences
Identified Potential Behaviour Change Priorities to Improve Donkey’s Welfare (Feasible and Appropriate within Local Context)
NUTRITION DOMAIN
a. Donkeys feed on small portions and often
Human Behaviours Promoting Improved Donkey Feeding a. Provide donkeys with feed and water 2-3 times a day throughout their working day (every 3 hours or 2-3 times/day).
HEALTH DOMAIN
N/A – priority donkey welfare issues already identified for health domain (refer to table 9b)
N/A - human behaviours to address priority donkey health issues already identified (refer to table 9b)
ENVIRONMENT DOMAIN
a.Thermal Comfort/Weather Protection · Prevention of adverse physiological reactions from sun/heat and adverse weather conditions b.Space for Exhibiting Natural Behaviours · Donkeys have space to roll in the dirt and scratch when not working.
a.Human Behaviours Related to Thermal Comfort/Weather Protection · Rest donkeys in shade or shelter while on breaks during working hours to protect them from the heat of the sun and other adverse weather conditions. b.Human Behaviours Promoting Space for Donkeys to Exhibit Natural Behaviours · Provide adequate accessible space for donkeys to roll, scratch, and lay down without hindrance of equipment when not working.
BEHAVIOUR DOMAIN
a.Ability/agency to exhibit natural behaviours/interact with other animals · Donkeys can choose to interact with other animals of their species (e.g. touch/mutual grooming, play) or remove themselves from the presence of other animals. · Donkeys can choose to carry out normal behaviours such as rolling, lying down/resting, and resting during non-work periods. b.Donkeys Respond Positively to Interactions with Humans
a.Human Behaviours Supporting Donkeys Exhibition of Natural Behaviours · Provide donkeys with daily opportunities to freely carry out normal behaviours such as rolling, scratching, grazing, and interacting/playing with other donkeys (if present) while at home and not working. b.Human Behaviours Supporting Positive Interactions with Donkeys · Use communication or sound cues and/or the presence of soft tipped sticks which can be used as a visual encouragement or light tap to inspire Donkey’s to move as needed rather than whipping them which can cause them fear and stress (also supports addressing whipping wounds under health domain).
Table 9c: Additional Actions for Increasing Positive Life Experiences of Donkeys to Improve their Overall Welfare Status
The animal welfare practice gap analysis is designed to explore current animal management practices and activities which contribute to animal welfare. This tool identifies gaps and reasons for the gaps in terms of the main drivers of behaviour change: capability, opportunity and motivation. It has been adapted from other tools specifically to put the animal at the centre of the analysis. The first steps are very similar to those in ‘If I were an animal’ (T17). Consider conducting this activity separately with owners, users and carers, including both men and women, or other relevant groups that are likely to have different priorities.
Tool purpose:
Time needed:
• To identify the gaps and causal factors contributing to people not meeting the welfare needs of their animals. • To identify actions people can take either individually or collectively to address gaps in animal husbandry and management practices to improve animal welfare. • To support gender analysis if conducted separately between men and women by identifying differences in factors contributing to gaps in practice. • To inform identification of community actions and/or behaviour change strategies to address the causes of people’s poor animal husbandry and management practices related to lack of capacity, resources and/or motivation. • When used repeatedly, results can inform monitoring by enabling assessment of perceived changes in participants’ animal welfare practices and underlying causal factors which constrain their adoption.
2 hours
Materials needed:
Chart paper, index cards or sticky notes, pens/markers, chalk, stones, pebbles, local materials (leaves, seeds, etc.)
Approaches for Working With Communities: Community Development Approach, Community Engagement Approach
Behavioural Drivers (COM-B): Behaviour Change Diagnosis and Planning, Motivation
Stages of Behaviour Change: Preparation Stage
Project Support: Participatory Learning and Action Tools, Needs Assessment, Gender Analysis, Monitoring and Evaluation
Specific Topics: Animal Husbandry and Management, Community Change Agents
Animal welfare practice gap analysis
Figure T21a Animal welfare practice gap analysis carried out by animal owners
A group of animal owners analysed their current animal management practices. They identified 10 practices that their animal would expect from them and scored the extent to which they currently carry out these practices. The highest ‘in practice’ scores were for timely veterinary treatment and free access to water. The group discussed the most common reasons for seeking veterinary treatment and how changes in current practices could reduce or eliminate the need for the treatment altogether. The lowest scores were for ‘shelter from the elements’ and ‘time to interact and play with other animals’. After a discussion, the group identified quick wins and collectively:
Purchased more nutritious and balanced feed by buying food in small groups instead of individually. This means spending less money, but also having better quality feed.
Identified a location to make a rolling-pit for the animals to use after work that was cleared so it was safe for the animals; it was also near a place where the users could have tea and socialise together.
Identified 5 new water points and cleaned abandoned tyres to use as water troughs.
The group agreed to make these good practices a daily habit and to monitor each other’s progress against their individual action plans.
Start by encouraging participants to see the world from their animals’ point of view. Ask what expectations their animals have of them to have a happy and healthy life and experience a positive mental state. If they are struggling with this concept, ask them what they need as humans to be happy and healthy, then extend the question to their animals. At this point, the group should start identifying expectations animals have of their owners. Ask the community helper to write the expectations on cards for everyone to see or use representative drawings.
When participants have finished identifying their animals’ expectations of them, it is the facilitator’s responsibility to ensure that all welfare components have been considered. Use the following guiding questions as needed to facilitate participants to identify their animals’ expectations of them in terms of any of the following domains of welfare [Five Domains] which they have not yet considered:
• Health - What do animals need/expect of owners to be healthy? (Disease prevention, timely treatment, proper fitting equipment) • Nutrition - What do animals need/expect of owners for good nutrition? (feeding & watering) • Environment - What do animals need/expect of owners in their environment? (Comfort, rest, temperature, shelter) • Behaviour - What do animals need/expect of owners to express their natural behaviours? (Freedom of movement, social interaction with other animals)
Please note: The facilitator should group/organise similar expectations into one category and explain the reason for the grouping (only if the anticipated effects of the expectation not being met are the same). For example, if the community identified ‘free access to water’ and ‘clean water’, consider consolidating the two examples into one ‘free access to clean water’ category.
Once the list is complete, ask the community helper to record the group-identified expectations on cards using words, symbols, or local materials.
Step 2
Next, ask the helper to draw a grid or matrix on the ground using coloured powder, chalk, or a stick, with at least 5 columns in the matrix to start. Place the group-identified practices (cards in step 1b) along the first column.
Label the second column ‘in practice’ (like the matrix in step 1a).
Step 3
Facilitate the group to fill in the second column of the matrix labelled ‘in practice’, by asking participants to what extent their animals’ expectations are fulfilled by each of the identified practices. Scoring from 0 to 10 (0 = not in practice, 10 = completely in practice).
Any remaining stones (out of ten) can be kept aside or in the first column, next to the identified practice.
Step 4
Ask the group to identify at least 4 of the most important factors contributing to gaps in their animals’ expectations and current practices. Have the helper write the factors on a card using words or symbols.
They may identify factors (causes) such as:
Place the cards with the factors as column headers along top of the matrix, adding more columns to the matrix if necessary.
Step 5
Ask participants to use the remaining stones (out of ten) to score the gap factors (causes). For example, if one of the expectations was ‘timely veterinary treatment’, five stones out of ten may have been used for ‘in practice’. The remaining five stones would need to be divided amongst the different causes of gaps in practice e.g. two stones for ‘lack of knowledge’ and three stones for ‘not a priority’.
Please note: Coming to an agreement on how the factors (causes) should be scored will raise a debate amongst the group. These discussions create shared learning opportunities, as participants learn from one another as they discuss and agree on final scores. As a facilitator, you should allow and encourage this discussion without inserting your ideas.
Step 6
Once all the causes of gaps in practice have been scored and the matrix is complete, ask a community member to help summarize the results with the group.
Use the following guiding questions to facilitate a discussion amongst participants:
• Where gaps in practices exist, what are the specific skills, knowledge and/or resources preventing participants from meeting their animals’ needs?
• What are the effects of the animal husbandry and management practice gaps on both animals and animal-owning households? If the group has already completed T17 ‘If I were an animal’, ask them to come up with some of the effects that they identified in this activity.
• Which practices do you perceive as most important to ensuring the welfare of your animals? Please note: This question can provide an opportunity to raise awareness of how practices often considered less important can still have significant impacts on animal’s welfare.
• What actions can participants take, either individually or collectively, to address these gaps and mitigate the negative effects on animals and animal-owning households?
• What technical support is required to support participants in acting?
Step 7
If participants have identified specific actions to address gaps, have the helper record the actions and specific activities in the community action plan. Make sure to include who will monitor it and a realistic timeline. Add any opportunities to capacity build or project plan into your project action tracker.
Facilitator’s notes: Animal welfare practice gap analysis
It is helpful for participants to have a general understanding of animal welfare and related animal husbandry and management best practices when undertaking this activity. Consider conducting one or more of the following activities as time permits to raise awareness of animal welfare needs prior to conducting this exercise:
T17 ‘If I were an animal’: raises awareness of what animals’ need and how they depend on people experience positive welfare states
T18 Thriving not surviving: promotes understanding of the five domains of animal welfare and how people can promote positive welfare states
T19: Animal feelings analysis: helps promote understanding of animal feelings and related physical expressions and behaviours indicative of those feelings.
T20 Animal body mapping: helps identify animal-based indicators of welfare status which can be used in the transect walk, and can serve as a useful sensitization exercise improve understanding of indicators of good and bad animal welfare.
If individual participants come up with a below standard practice (e.g. watering 2 x per day when free access is best practice), the facilitator can use this as an opportunity for them sensitize each other by reaching consensus.
This exercise can take considerable time, so discuss this in advance with the group. If the activity takes more than two hours, consider action planning in the next session.
Encourage everyone to express their own views and avoid bringing in your own examples while the matrix is being populated. Do not allow it to become a facilitator-driven exercise.
Consider having a designated note taker to document the insights (e.g. info on knowledge, skills, beliefs, resources) that emerge from participants’ discussions during this activity.
It is common for participants to identify only a few main effects on animals (step 6), especially when animals are not viewed as sentient beings. It is the facilitator’s role to use this as an opportunity to promote understanding of animals’ experience of these gaps.
T15 Cost benefit analysis when motivational factors have been identified as reasons for participants’ not meeting the expectations of their animals or when no consequences have been agreed by the community to address gaps
The facilitating organization may consider one or both of the following actions to address the identified gaps:
Capacity building trainings to promote knowledge and skills related to implementing animal husbandry and management practices that promote animal welfare:
Humane handling techniques
Proper feeding methods
Basic wound management
Benefits of grooming
Benefits of stable care
In-depth assessment or care practice research to identify:
Who needs to practice and who influences the desired behaviour
To identify main barriers to adoption of the promoted behaviour
Sustainable livelihood and/or community development-related projects to improve access and availability of resources important to animal welfare
An adaptation of a traditional transect walk [48], this animal welfare transect walk can be used as part of a participatory animal welfare needs assessment of the welfare status of animals. It encourages participants to make direct observations of the animals themselves by looking at the animals, the resources in their environment and the owner’s, user’s, carer’s handling and management practices. This is a useful tool for exploring animal welfare conditions and the realities of resources available to animals within a community.
The findings from this exercise, coupled with analysis from the contributing root causes for any welfare problems (T21, T25and/or T26) can be used to prepare animal welfare improvement plans for individual or groups of animals. It can also be used to monitor changes in animal welfare over time if conducted at different points in time, and recorded observations compared to assess change.
Tool purpose:
Time needed:
• To identify which animals are in the best/worst condition and have the best/worst welfare. • To identify the most common animal welfare problems within the community • To understand which welfare issues owners, users, carers prioritize. • To inform community action planning and target capacity building activities to address community-identified priority welfare issues. • To identify which owners, users, carers may be good candidates to target as animal welfare champions in the community, when used in conjunction with the results from T1. Using these two tools together should identify individuals with the highest potential to be exemplary champions and potential mentors to others.
5-10 minutes for each animal in the walk + 1 hour for discussion
Materials needed:
Sheets of paper, pen, coloured markers (red, yellow, green)
Project Support: Participatory Learning and Action Tools, Needs Assessment, Monitoring and Evaluation
Specific Topics: Animal Welfare, Feelings, and Needs, Animal Husbandry and Management; Community Change Agentsnts / Resilience
Animal welfare transect walk
The animal welfare transect walk gives a more complete and detailed view of animal welfare because the animals are present for the group to examine, whereas the previousanimal welfare mapping exercise (T1) or body mapping exercise (T20), only gives an overall ‘bird’s-eye’ view of the animal conditions in a community, as described by their owners without the animals present. In this way, the transect walk can strengthen or triangulate the information from these mapping exercises.
An animal-owning community carried out an animal welfare transect walk using a green, yellow, red traffic light system to score 25 animal welfare indicators that they had identified during their previous discussions and exercises, including 5 that directly relate to owner and carer behaviour (environmental factors). In this example, environmental factors were included because participants’ had a good understanding of animal welfare issues at the activity was carried out. However, it is also possible to modify this tool by using only animal condition indicators, which may be helpful in when participants have not yet gained a good understanding of factors contributing to good animal welfare.
Figure T22a Animal welfare transect walk recording sheet using traffic light signals
After the walk, the owners sat down together and analysed the score for each individual animal by summarizing the vertical columns on their recording sheet. In this example, Ahmad’s animal was found to be in the worst condition, with 11 red (‘bad’) and 2 amber (‘medium’) marks, followed by Walia’s animal which had 6 red and 2 amber welfare issues. After looking at all the individual animals, the group then summarized the horizontal rows to find out which welfare issues were most common in their village. Shelter cleanliness was the biggest issue in the community, with five of eight animals marked red. The group followed this exercise with a root cause analysis (consider using T25andT26) and inserted the results in the community action plan for action by individual owners and collectively.
Animal Welfare Transect Walk Using Traffic Light Signals
Step 1
Explain the purpose of the animal welfare transect walk to the group and involve all participants in the process of decision-making about which indicators of good and poor animal welfare are going to be observed. Create a safe learning environment at the start of this activity if this tool is being used as entry at Initiation phase to nurture positive motivation for further engagement.
To facilitate discussion and identification of observable animal welfare indicators, consider referring to the outputs of one or more of the following tools if already conducted:
Depending on participants’ understanding of animal welfare issues at the time this activity is carried out, it may be appropriate to focus only on indicators of animal body condition and consider adding indicators related to environmental/owner practices as the tool is used repeatedly and community participants’ understanding of animal welfare improves.
Alternatively, as the facilitator, you have an important role here: to check that the list represents all aspects of animal welfare as sometimes we find that the owners’ checklist only contains signs of physical welfare. If you notice this, it may be helpful to ask probing questions to encourage them to think about observable indicators of their animals’ welfare in terms of the five domains of animal welfare (e.g. nutrition, health, environment, behaviour, and mental state). After the group has finalized their list, sit together with them and check whether all aspects of welfare are covered.
Discuss the agreed animal welfare indicators thoroughly with all members of the group as well as the animal owners and carers from each household visited and agree a score for each one.
Step 2
Once the group has decided which observations to make, agree how the observations and discussions will be captured or recorded and who will take responsibility for this. Ask the community to decide what symbols will be used to record the result of each observation.
Examples include:
• Traffic light signals: good/best animal condition shown with green dot, moderate issues with animal condition with amber/yellow dot, worst condition with a red dot. Sometimes just red and green are used. • A tick/check mark might be used for good and a cross for bad. • Instead of a traffic light system, numerical scores might be assigned. For example: Red/cross = 0, Yellow/amber = 1, Green/tick/check = 2. If only red/green are used, then Red = 0 and Green = 1.
Step 3
Decide whose animals will be visited and the route of the transect walk. Fix a time when the group will go on the walk. It is essential that the owner and family of each animal visited are present when the group is visiting his or her animal and the surroundings.
Step 4
The community group should walk the route together, visiting all the households where animals are kept and the surrounding areas to look at each animal carefully. The group will often wish to make additions and alterations to the agreed observations. Any animal welfare issues which have emerged from other tools and exercises may also be discussed with the group during the walk.
Step 5
After returning from the walk, ask the group to summarize and analyse their record sheets:
• Have the participants add up the scores or numbers of red, yellow/amber, and green dots vertically to give a summary of the welfare problems of the animals. This can be used by the group to formulate individual action plans for owners. • Adding up the scores or dots horizontally will give a score for the whole community or group for that welfare parameter and add identified welfare issues to the “issues” column of the Community Action Plan. • Come to a consensus on the animal welfare successes and problems and discuss possible contributing factors. Discussion questions might include: - What welfare indicators are most in need of improvement and which are best performing? What are the reasons? - Why did some participants score higher than others? What are they doing differently than others who had lower scores? - What are the implications of these welfare issues on their animals’ physical and mental state, and on the lives of different household members? For example, do these welfare issues impact women, men, boys, or girls differently? - What could feasibly be done to improve their animals’ current welfare situation and replicate successes?
Record any identified ‘actions to be taken’ in the relevant column of the community action plan and have participants agree on a frequency to animal welfare transect walk activity to monitor progress (monthly, quarterly, etc.).
Facilitation Notes
If there are large numbers of animals, carry out the same exercise over several days so that all animals or a representative number of animals and households are covered.
This exercise can take considerable time, so discuss this in advance with the group and agree a suitable time to set aside for doing it.
If this exercise is planned to be undertaken in the project initiation phase or to support rapport building, it is imperative to create a safe and learning environment and build understanding about why scoring is part of the exercise.
It is helpful for participants to have a general understanding of animal welfare and related animal husbandry and management best practices prior to conducting this exercise. Consider conducting the following activities to raise awareness of animal welfare, feelings and needs, and help inform the identification of animal welfare related indicators to use during the transect walk:
T17 ‘If I were an animal’: raises awareness of what animals’ need and how they depend on people experience positive welfare states
T19 Animal feelings analysis: helps promote understanding of animal feelings and related physical expressions and behaviours indicative of those feelings.
T20 Animal body mapping: helps identify animal-based indicators of welfare status which can be used in the transect walk, and can serve as a useful sensitization exercise improve understanding of indicators of good and bad animal welfare.
Decide with the community in advance whose animals will be visited and the route of the transect walk. Fix a time when the group will go on the walk. It is essential that the owner and family of each animal visited are present when the group is visiting his or her animal and surroundings.
Animal welfare transect walks may be repeated at regular intervals and the results compared with previous walks. This enables participants to monitor and evaluate changes in the welfare status of individual animals, and changes management practices and availability of animal-related resources.
Next Steps
Once the participatory animal welfare needs assessment is complete, you can prioritize issues to address using one of the following tools:
Alternatively or in addition, you can explore the causes and effects of welfare issues by following the transect walk up with one of the following activities
Below is an overview of the community action planning process covered by steps within the planning phase of the community development approach:
Figure 37: Overview of the Community Action Planning Process
Beginning with a participatory welfare needs assessment (PWNA) helps put the animal itself to the centre of the group’s analysis by looking at the present welfare status of their animal/s. This process sensitizes owners to their animals’ needs and feelings and the ways in which these are expressed through an animal’s behaviour or body language.
Use the methods in this section to conduct and record data for a baseline assessment to determine:
The percentage of people who (do not) practice the promoted behaviours.
The existing pre-conditions (identified barriers/motivators) for practicing the desired behaviour (e.g. people’s knowledge, availability of resources).
Animal welfare indicators if an animal welfare assessment was not conducted at the start of the project initiation phase.
Having recorded a baseline of where animal welfare and associated husbandry and management practices are before any intervention enables assessment of the extent of behaviour change during monitoring and evaluation.
2.1.1 Analyse animal welfare needs and identify indicators for assessing the extent their needs are being met
The focus of this step is to support the group in building a common understanding of welfare based on the five domains. It will also enable them to recognize how aspects of good welfare and poor welfare are expressed by animals’ appearance and behaviour by facilitating the group’s analysis of how animals feel and what they need for their well-being.
In this section you will facilitate the group to:
Identify the needs of animals.
Analyse how far the animals’ needs are being met by everyone involved with their care regime.
Analyse the effects on animals when their basic needs are not fulfilled.
Identify the physical and behavioural signs of each need.
Organize a group meeting and facilitate the group to identify animal welfare needs and what it looks like when these needs are not met. To start the process of discussing animal needs, consider using Animal body mapping (T20) where the group identify welfare issues and their perceived causes on a drawing of their animals’ bodies and discuss what they perceive to be good and bad indicators of welfare. The Thriving not surviving (T18), and Animal feeling analysis (T19) tools can help to examine how the animal may experience life and how people can influence those emotions both positively and negatively. ‘If I were an animal’ (T17) may then help the community to determine to what extent animal needs are being met within the community and can support identification of welfare issues, indicators they can use and any knowledge gaps.
A list of an animal’s welfare needs will be developed by the group during these exercises and information to assist this process can also be found in the Animal Welfare and Communities Learning Module Part 1: Understanding animal welfare. These tools help to move people from looking at solely animal-related resources and services to observing the animal directly and seeing what animals can tell them about their own needs. They put the animal at the centre of analysis. Support group members in coming to common agreement on what they perceive to be good animal welfare and animal husbandry and management practices within their local context.
To support this process, consider populating a five domains framework with their animals’ needs and the equivalent human behaviours that would support meeting them, like the example provided in the facilitator resource 9. Example of Five Domains of Animal Welfare for Donkeys Linked with Human Behaviours. It is important to support the group in defining a list that represents all aspects of animal welfare not just those signs of physical welfare. Ask probing questions to encourage them to think about observable indicators of their animals’ welfare in terms of the five domains of animal welfare (e.g. nutrition, health, environment, behaviour, and mental state).
Next the group need to agree on how these animal- and resource or behaviour-based indicators will be scored to enable assessment of animal welfare and monitoring of changes. Participants write or draw the indicators as a list that can be used for assessing their own animals. The group then comes to a consensus on how each indicator will be scored and decide the exact definition for each score. Refer to the Animal Welfare Transect Walk (T22) instructions for determining scoring. The simplest scoring uses a traffic light system, over time communities will often shift to a more complex numerical system as the group builds experience and confidence assessing their animals’ welfare.
2.1.2 Conduct participatory welfare needs assessment to understand the welfare status of animals within the community
Facilitate the group to assess the welfare status of an animal, by looking at the physical condition of its body and observation of its behaviour. The Animal feeling analysis (T19) and Animal body mapping (T20) tools are helpful here. Identify things that may directly or indirectly affect the welfare of their animals (also refer to previous community needs assessment section 1.2). These include management practices, owner behaviour, resources, stakeholders and the environment, the Animal welfare practice gap analysis (T21) will assist here.
With the group, assess the level or severity of various welfare problems and their contributing factors. Conduct another Animal welfare transect walk (T22) now the community has greater awareness of how to assess animal welfare. This transect can be undertaken by men, women or both together, this process allows exploration of animal welfare conditions and assesses the realities of resources available within the community. The process of joint analysis leads to individual as well as collective action and increases understanding of the need for change and helps support people’s progress through the stages of change from pre-contemplation to the preparation stage.
Once completed, convene the group to sit together and summarise the findings on a chart to draw conclusions. If the walk has been carried out on more than one day, it is useful to hold a group discussion at the end of each day, with a final meeting on the last day of the exercise. The group summarizes the findings for each individual animal and for all the animals together. In particular, the group draws out the indicators that scored red (bad condition), for individual animals and for the village all together. This will generate a list of welfare issues for prioritizing during the next step of community action planning. As community members score themselves during the participatory welfare needs assessment, community facilitators can probe and listen for change talk to gauge different individual’s stages of change.
Tools and resources helpful to supporting this step include:
Project Phase: Planning Phase, Implementation Phase, Exit and Evaluation Phase
Approaches for Working With Communities: Community Development Approach
Stages of Behaviour Change: Preparation Stage, Action Stage, Maintenance Stage
Project Support: Facilitator Resources, Documentation and Reporting
Specific Topics: Group Formation/Strengthening
The community will go through a process of identifying the different animal welfare issues, prioritizing them, and using the template provided below to document the results of their reflections and decisions.
Facilitation Notes:
The table can be filled after
· After communities identify and ranked them in order of importance, pick the prioritized animal welfare issue. Document the identified major root causes and let them discuss and identify the actions/behaviours or solutions. Such actions need to be owned by the community members to tackle them at community/group level or at each group member’s household level. Ensure appropriate participatory process of exploration, learning and reflection takes place before coming into agreement and developing/populating the community action plan. The developed action plan needs to be monitored, and members should be encouraged to be accountable and also express challenges they encountered.
It is important to note that some of the proposed actions may have been tried out previously by the equine owners with minimal or no success, hence the facilitator should probe further to ensure participants reflect through any previous actions and what was the gap and settle on the actions with greater chances of realising the changes anticipated.
· This document will serve as a living document to plan action as well as to continue to re-prioritize actions to be taken by the group on their own or in conjunction with other external stakeholders that will support them to execute the actions they have identified. It is thus important for facilitator’s to frequently remind community members to review developed action plans and report back or adapt them based on emerging needs and changes.
· *one prioritized issue can have more than one action; so add rows to identify and each action can be monitored by different stakeholders and have different success indicators
· * Actions – could include a specific behaviour/actions they agreed to take individually and/or collectively.
· *frequency could include community members checking/supporting each other as part of peer support to provide practical or/and emotional support to one another
· Timeline – when the identified action is done and when it needs to be reported
· *who is responsible is taking the action and they need to report back when the group meets again/in the group meetings; this could also be used as a behaviour change technique of monitoring each other’s practice of a desired behaviour
Storytelling and guided testimonials can be used to connect with communities and encourage individuals to act. Stories are entertaining, are easy to remember, and allow people to identify with the characters. Stories can move people to action by inspiring and showing solutions to a problem. For the purposes of this guide, this tool has been adapted to animal welfare related stories.
T24a: Closed-Ended Story
A closed-Ended Story is an account of an event (true or imaginary) that is intended to promote a specific animal welfare behaviour to solve a particular animal welfare problem.
Tool purpose:
Time needed:
• To support communities to act on animal welfare issues, by promoting a specific behaviour. • Provide communities with solutions to different animal welfare issues they face in the community.
1.5 - 2 hours.
Materials needed:
pre-preparation of a closed ended story, handouts of the story, flip chart paper
Stages of Behaviour Change: Contemplation Stage, Preparation
Project Support: Participatory Learning and Action Tools
Specific Topics: Community Change Agents
The following are examples of closed ended stories which were created to encourage donkey owners to adopt the desired behaviours of cleaning and drying their animals’ pack saddles before using them with animals (Example 1) and cleaning their donkey’s hooves after work (Example 2). Refer to steps below for instructions on crafting closed ended stories relevant to your own context, using these example stories for reference.
Closed Ended Story Example 1: Caring for animal equipment before use
Bibek was the owner of a donkey who carried bricks by pack in the brick kilns in Nepal. Each day, Bibek would prepare the animal for work. First offering some food and water. Next, looking over his animal and brushing off the excess dust from its body. One day Bibek noticed his donkey flinching in response to the brushing. When Bibek looked more closely at his animal, he noticed a few red, raw wounds. The hairs around those wounds were dirty and matted. It took a few attempts to get the pack saddle on his donkey. Bibek could tell his donkey did not want to wear the saddle, it kept moving away. But they had to go now or risk losing money!
Bibek felt pressure and forced the saddle on. He wished it were not so hard! During a tea break, Bibek asked other workers whether their animals had wounds. They all said yes. The wounds were hard to see during work because they were hidden by the pack saddles. At the end of the day, Bibek took off the sweaty pack saddle and dropped it to the dusty earth. The donkey was left to wander, flies swarming around the sweat and open wounds.
Bibek went to the local shop. Other men were having tea outside the shop, with their donkeys tied up nearby. Bibek noticed these donkeys did not have any wounds. Yet, everyone in this area of Nepal must work in the brick kilns. How did their donkeys not have wounds, when all the donkeys in his village did? He greeted the men and said, 'your donkeys look very good, they have no wounds.' The men explained that there was a time when all their animals had wounds. One day, Hari, a man in their village, made changes to the pack saddles they all used. Hari was also trained in first aid and because of this he understood the importance of keeping the pack saddle clean and dry each day and keeping the donkey's coat clean too. This kept away the flies and reduced any infection.
Because of this, Bibek said 'wow, I would like to meet Hari!' And so, they arranged to meet. After their meeting, Hari supported Bibek's community to make changes to the pack saddles. And why it is important to keep clean the sweaty saddles and animals. Slowly the wounds reduced and went from all the donkeys. Ever since seeing that change, Bibek felt so happy to realise he had helped his whole community and their animals all because he started a discussion about why other donkeys did not have wounds.
Closed Ended Story Example 2: Hoof Cleaning
Amina lives in rural Kenya. She is married and has two daughters. Amina recently began working as a water vendor in the nearby market and entirely relies on her two donkeys for her livelihood. Amina is part of a women's group. Everyone in the group uses donkeys to make an income. Amina looks forward to their meetings. It is so nice to talk about life with others! Her daughters, Neema and Zawadi are responsible for the donkeys before and after the market trips. Neema did not like the donkeys. To her, they are big and strong. Neema had seen the donkeys together. Sometimes the donkeys were calm but sometimes they look to be fighting! It made Lela afraid. Neema is happy to clean the stable, fetch food and water when the donkeys are away but because she is scared, she does not want to go near the donkeys.
Amina had learned at her recent group meeting the importance of picking the dirt and debris out of her donkey’s hooves 1-2 times per day, especially after journeys. Excited with her new knowledge, she told Neema to clean out their donkey’s hooves twice a day, especially after journeys. This made Neema feel very bad. She thought ‘how can I do this when I am afraid of our donkeys?’ Neema told her mother how she felt. Amina then realised she was not sure how to do this new task either and it made her nervous too. Amina knew a man, Baraka who always talked about his donkeys. He values them, they look in great condition and are easy to work with. Shani wondered what his secret was. She asked Baraka to join one of her woman’s group meetings and demonstrate how to clean out her donkey’s hooves so that everyone was able, and nobody was afraid. She brought Neema and Zawadi to the meeting.
Baraka demonstrated how to safely approach the donkey and how to gently ask the donkey to lift its leg. ‘Who would like to try now?’ Baraka asked. He knew from Amina that Neema was afraid. Baraka wanted to show Neema how to work with a donkey gently, safely, and confidently. Baraka said, ‘how about you Neema? I can help you learn that donkeys are very nice and can be easy to work with – you just need to learn how.’ Neema thought to herself that Baraka had made cleaning out the hooves look so easy! Maybe he was a magician! She found the courage to try. Baraka explained how donkeys like to be approached and how to restrain them safely for husbandry tasks. He shows Neema how to ask the animal to lift its leg. Then he showed her how to clean out the hooves. First the front legs, then the back. Baraka explained to Neema that it was perfectly normal to be nervous around donkeys. Once you learn how to move around them and ask them gently to do things, working with a donkey can be very nice.
Baraka checked in on Amina’s family a few weeks later. Ever since his demonstration and mentoring, everyone in the family can gently, safely, and confidently lift the legs and clean out the hooves of the family’s donkeys twice a day. However, Neema always wants to be the one to clean the hooves. She is not afraid anymore and feels proud doing the task and of her donkeys.
Closed-Ended Story
Step 1
You need to prepare a story beforehand. Refer to the closed ended story examples provided above for ideas when adapting your own to suit the context and issues relevant to the community. Consider the following guidelines in developing their own context specific story:
• A closed ended story should aim to identify animal welfare issue and associated problem behaviour. • Highlight the impacts on the animal and its feelings because of the problem, consider including elements about societal perceptions of the problem (and these could be framed positively to encourage desired behaviour (e.g., neighbours’ frown on the poor condition of animal and judge owner), or be reflective of the reflect reality even if negative and a barrier to change), • The Story should link to the consequences for people/owners/target actors whenever feasible, and include the subject identifying problem/developing awareness, reflecting on problem and their role in it, weighing pros and cons of change which should reflect local perceptions. • The story could be crafted in a way that it is used to raise doubts about current beliefs/practices which are hindering willingness to act, and then contemplating potential solutions, deciding, and preparing a course of action, and reflecting on benefits of having made the change. • The story should have a final verdict at the end where all the details are wrapped up and leave the reader knowing how it ends.
Step 2
Ask participants how many of them have recently heard or told a story. What kinds of stories? Where did they hear or tell them? Then explain that in this session, they will talk about one type of story, the closed-ended story, sharing the definition of a closed-ended story with community participants so they are clear on what it is.
Explain to the participants that you will now read a closed-ended story. You may wish to distribute handouts of the story if helpful.
Step 3
Discuss the story in small groups or in plenary by posing questions that promote reflection, learning and action in relation to the story you read. The following questions are provided for general guidance; however, you are encouraged to adapt them and create your own to ensure relevance to your story:
• What was the main problem in the story? • What happened to animal in this story? What symptoms did the animal have? • What did the subject(s) think cause the problem/symptoms? • What did others in the story think about the issue and/or express about tissue? • What was the solution to the problem? • What did we learn from this story? • Do you know anyone who has ever had a similar problem? And how did they solve it? • How could this issue be prevented or resolved in your context? • Could the problem be addressed by doing something like what was done in this story? • What would you do in this scenario? • What commitments to action can you make from the lessons gathered from this story?
Step 4
Record any key insights from the community’s analysis and responses in your project action trackerwhich may be relevant to your project planning and implementation (e.g., community members’ stages of change and identified to support their progress, potential barriers, and motivators to change etc.), and consider adding any key actions communities identify to take within theircommunity action plan as appropriate.
Facilitation Notes
You are encouraged to craft a story that is relevant to your context and which community members can easily relate with and refer to the example stories provided for ideas on how to design a story that promotes reflection, learning and action.
It is recommended to review the example reflection and learning questions provided within the steps and adapt them as needed to ensure they reflect your own story prior to undertaking this activity to save time and ensure the activity runs smoothly and generates effective discussion when implemented.
Consider asking both men and women, and other relevant social or marginalized groups to provide their reflections on stories separately. Different participants may draw different conclusions from the same story that is ok as this reflects their different views and lived experiences of the topic discussed. This is important as it will provide insights on different groups perspectives which can help you better understand these groups and how best to work different groups and tailor your interventions to support them in improving their animals’ welfare.
Next Steps
The tool can be supplemented with T24b. Animal Welfare Before and After Story, to support with determining the next steps to take in addressing the animal welfare situation.
T24b: Animal Welfare Before and After Story
This tool uses a ‘before and after’ story to stimulate discussion about how to change from a situation of poor animal welfare to a situation where welfare is improved.
The Animal welfare story with a gap uses a pair of pictures, to show a ‘before’ situation relating to a working animal and the other showing an ‘after’ scenario where the animal’s welfare has improved.
Tool purpose:
Time needed:
• To elicit discussions on animal welfare issues; showing the situation as it was and how it has improved. • To Understand the Steps to a Desired Change • To help the community come up with strategies for improving animal welfare issues by identifying the steps that would need to be taken to achieve what is represented in the improved picture.
2 hours.
Materials needed:
large paper, note cards, markers, and pre-prepared pictures of animals before and after welfare issue has been resolved.
Stages of Behaviour Change: Contemplation Stage, Preparation
Project Support: Participatory Learning and Action Tools
Specific Topics: Animal Welfare, Feelings and Needs; Animal Husbandry and Management; Animal Handling; Community Change Agents
The illustration below shows a community engaging using the animal welfare before and after story. The discussions include comparison of two different set of welfare situations presented in pictures. The participants are discussing both drawings and filling in the gap in the story by identifying the steps that would need to be taken to achieve what is represented in the improved picture.
Figure T24b Community members discussing welfare.
Animal Welfare Before and After Story
Step 1
For this exercise you need to prepare the pictures beforehand: use drawings or photographs of existing animal management situations or practices in the community.
Step 2
Divide the participants into several small groups and give each group the same set of ‘before’ and ‘after’ pictures. Ask each group to begin by considering the ‘before’ picture, such as a picture of a animal with wounds, and to discuss why the situation has occurred. Next, ask each group to discuss the ‘after’ scene of the improved situation, such as an animal with fewer or no wounds. Then ask the groups what steps they think they might take to get from the ‘before’ to the ‘after’ scenario (in other words how they would fill the gap in the story), what obstacles they might have in their way, and what resources they would need to do this.
Step 3
Bring the different groups together and ask each group to tell the stories they have created. Encourage the groups to weigh the benefits of each suggestion for improving animal welfare and discuss more ways to overcome the obstacles. Use the following questions provided as a general guide during the discussions, however you are encouraged to adapt them and create your own to ensure relevance to your story:
• What steps would you need to act and make this change a reality in your context? • What resources or support exist to support you in taking these steps? If necessary, resources or support are lacking, what alternatives exist or how could you investigate or learn more about how others have overcome this issue or go about securing these resources/support?
Step 4
Record the community’s analysis and responses in your project action tracker and follow up with the community later if/when you start action planning together.
Facilitation Notes
You are encouraged to consider asking both men and women, and other relevant social or marginalized groups to provide their reflections separately.
Facilitate the discussion of ‘before’ and ‘after’ scenarios by ensuring that the animal welfare context is clearly shown.
More interpretations and suggestions can be gathered by dividing the participants into several small focus groups (for example of women and men, young and old people, or other categories) and giving each the same set of pictures. After analysing the drawings, the focus groups can come together to report on their discussions and compare their views.
Ensure to document the experiences of different community groups views as it may be unique to their intersecting identities and lived experiences.
T24c: Open-Ended Story Telling
Open-Ended Story is an account of an event (true or imaginary) that talks about a problem but does not explain what to do about it. In an open-ended story, listeners are asked to generate as many as possible solutions to a complex problem. In the context of animal welfare, the community may be asked to suggest as many as possible solutions to an animal welfare related story.
Tool purpose:
Time needed:
• To promote discussion and support identification of ideas for solution to a complex issue or problem for which no clear strategy has been identified.
1.5 -2 hours.
Materials needed:
pre-preparation of an open-ended story, handouts of the story, large paper, note cards, markers.
The following are example of an open-ended story were created to help communities identify solutions for addressing heat stress in their animals. Refer to steps below for instructions on crafting an open-ended story relevant to your own context, using this example for reference.
Open-ended Story Example: Providing water to animals
Heat stressed animals — all species [behaviour — immediate: cool the animal down; longer-term: provide animals with free access to water without interruption, disturbance, or distraction]
Temperatures are starting to rise. Nobody looked forward to this time of year when temperatures would reach 40 Celsius / 100 Fahrenheit in the day. It is not comfortable for people and animals alike — especially when there are market trips to do. Abha and his wife Kanti set out in the early morning to reach the market by 6am. The trip would take 3 hours in each direction. They travelled by cart, pulled by their horse, who had recently given birth. Her foal either ran alongside or joined the family on the cart.
The marketplace was very busy. There were many families, with livestock and things to sell. The goods for sale were organised in different sections. Abha was selling grain. The marketplace was hot, open without any natural shade. Some families were clever! They brought poles and material to create their own shade. Water was available at a few locations around the market. When Abha and Kanti arrived at the market and began preparations to sell their grain, Kanti noticed their horse breathing very heavy. Her nostrils were flaring/widening, her head was held very low, and her stomach was moving in and out very fast. Kanti also noticed her foal was trying to nurse and struggling. Kanti got distracted by an interested buyer.
An hour later, Kanti noticed their horse was still breathing very heavy. Kanti then remembered seeing bullocks in the village doing the same thing and the local healer insisted the animals were cooled down. It was dangerous the animals were so hot that they were no longer sweating. They needed to recover from the heat outside and heat generated from working. Abha and Kanti wondered what options they had to cool down their horse. They worried they would not be able to travel home if their horse was sick.
Open-Ended Story
Step 1
You need to prepare a story beforehand. Refer to the open ended story example provided above for ideas when adapting your own. An open-ended story should include: • A story should aim to identify animal welfare issue and associated problem behaviour. • Highlight the impacts on the animal and its feelings because of the problem, consider including elements about societal perceptions of the problem (and these could be framed positively to encourage desired behaviour (e.g., neighbours’ frown on the poor condition of animal and judge owner), or be reflective of the reality even if negative and a barrier to change), • The Story should link to the consequences for people/owners/target actors whenever feasible, and include the subject identifying problem/developing awareness, reflecting on problem and their role in it, weighing pros and cons of change which should reflect local perceptions. • The story should not have a final verdict at the end, and allow the listeners to provide what the imagine should be the end of the story and well as opportunity to suggest what needs to be done Once you have the story ready, ask participants how many of them have recently heard or told a story. What kinds of stories? Where did they hear or tell them? Then explain that in this session, they will talk about one type of story, the open-ended story. Then share with the community the definition you prepared in advance of what an open-ended story is and explain the definition. An Open-Ended Story is an account of an event (true or imaginary) that talks about a problem but does not explain what to do about it.
Step 2
Explain to the participants that you will now read an open-ended story. See an example of the story in figure T24c below. Distribute the story Handout: Open-Ended Story. Read the story with the participants. Discuss the story in small groups or in plenary by posing the questions for the story you read:
Step 3
The discussions can be guided by the following questions. • What were the main problems in the story? What went wrong? • How could these problems have been prevented? • Have people in your community ever had these kinds of problems? • How can we prevent this problem?
Step 4
Ask participants when they might want to use a closed-ended story and when might they want to use an open-ended story. Allow participants time to answer. Summarize the discussion in your project action tracker and follow up with the community later if/when you start action planning together.
Facilitation Notes
The stories provided are examples, and you are encouraged to craft a story that is relevant to your context and which community members can easily relate with. You may refer to the example stories provided for ideas on how to design a story that promotes reflection, learning and action.
It is recommended to review the example reflection and learning questions provided within the steps and adapt them as needed to ensure they reflect your own story prior to undertaking this activity to save time and ensure the activity runs smoothly and generates effective discussion when implemented.
Consider asking both men and women, and other relevant social or marginalized groups to provide their reflections on stories separately. Different participants may draw different conclusions from the same story that is ok as this reflects their different views and lived experiences of the topic discussed. This is important as it will provide insights on different groups perspectives which can help you better understand these groups and how best to work different groups and tailor your interventions to support them in improving their animals’ welfare.
The purpose of the implementation phase is to help community members either build on existing community-based organizations (CBOs) or start to build their own CBOs to implement their community action plan, monitor it regularly and reflect on their findings and experiences together.
3.1.1 Community Based Organisation Formation and strengthening
At this point you will have found several people with shared interests in improving their animals’ welfare who have taken part in activities together. Ideally it is easier to facilitate and encourage already functioning CBOs as they have already developed their own systems of working together towards the achievement of a shared goal, and their relationships and procedures will already be in place. Group stabilisation and strengthening is an ongoing process using the resources 14. Overview of community group formation process, and common challenges and factors influencing group success, and 15. Templates for supporting community group governance can aid development of community groups as they contain useful templates and checklists for guidance. The use of facilitation resource T28 Group sustainability mapping can be used to support group strengthening.
It is recommended that CBOs show the following:
Fair leadership
Good governance
Are inclusive both in terms of promoting gender equality, and not discriminating against marginalised community groups
If CBOs exist which do not meet the above criteria, you may wish to explore opportunities for strengthening these groups to address any identified gaps. If no functioning CBOs exist amongst the community members you are working with, you will need to facilitate the formation of new CBOs, this a crucial step, which needs your support and experience. The CBO can be composed of men, women and children, or separate groups may be formed as appropriate.
Following the four-stage plan for CBO formation will aid the group development process, as outlined in Figure 40 below:
Figure 40: Stages of Group Development [70]
Key Characteristics of Community-based Organizations:
A CBO is not just any collection of community members. It is those who come together with commitment to improving animal welfare, with shared objectives, goals or purpose and a plan.
Members work together to design plans for collective action to improve welfare.
Communication between members is open, supportive and all voices are heard.
All members are aware about the membership criteria, the rules, procedures, rights, and responsibilities of members.
Regular meetings are held with active participation from members.
The size of the CBO allows all members to participate actively, small enough to not overwhelm and large enough to ensure effectiveness of any collective actions and sustainability of the group. As a rule of thumb, 15-30 members should be considered the maximum membership range for group functioning.
All members understand the reason for the CBO and have a shared sense of responsibility.
There is identified leadership, the members recognise the leadership and the leader/s lead actively.
Leadership is accountable, transparent and is on a rotational or election process.
Promote representativeness (including the leadership) of different CBOs to ensure they are not gender blind/gender exploitative and are inclusive of all people within the community, including those known to be marginalised. The groups must not promote existing systems of discrimination and must uphold safeguarding protection by ensuring they do not promote or engage in any forms of harm to people or the environment. Safeguarding needs to be considered by the project in terms of how they organize meetings and to ensure safety and security of members. Any activities must do no harm, it is essential to ensure there is due diligence so that when encouraging participation and empowering members they are not put at risk. Initial steps may involve working to promote equality and acceptance to mitigate harm that could be caused by sexual exploitation, abuse, harassment and bullying because of their work with the project. Sometimes it can be difficult to initiate collective action by some genders or social groups, in which case organizing CBOs with the opposite gender or other social groups may be easier, as other CBOs will often come together after seeing the success of the first. In some cases, it might be necessary to meet with the men or community leaders before forming CBOs with women or other traditionally marginalized groups, to be sensitive to cultural protocols, and explain the benefits that working with such groups can bring to families and/or the community.
If the experiences or interests of interested members are very mixed, they may not form a strong CBO. In this case, forming smaller groups of similar people) may be more effective than larger mixed groups. These smaller groups can then decide how to associate and network with others to form a larger organization, when they wish to manage broader issues of common interest.
Ask CBO members to select individuals to be ‘animal welfare advocates’ and encourage them to ensure representation of marginalized and vulnerable groups within these key leadership roles, potentially through the adoption of gender quotas as needed to ensure women’s’ representation in leadership roles. ‘Animal welfare advocates can then form a link between the CBO and service providers such as local animal health or resource service providers and may also be trained through the project as change agents, promoting understanding of animal welfare best practices amongst the broader community, and/or to provide basic animal first aid as appropriate. They can also stimulate enthusiasm and action by the group and lead processes such as participatory welfare needs assessments. As time goes on, ‘animal friends can take over some of the roles of the facilitator, which makes the process of withdrawal easier.
This community-led collective action will enable the CBO to sustain animal welfare interventions over long periods of time. A well-organized CBO will continue to function even after the withdrawal of your supporting agency and will provide a strong, stable institutional base from which to meet the requirements of the community and its animals.
Encourage the CBO to frame and review their own set of norms, rules, or by-laws. We find that these usually include:
Membership: who may join the CBO, what the CBO size should be and what happens when a member leaves or their membership is terminated.
CBO structure: how will the CBO be arranged such as chairperson, vice-chairperson, committee and their accountability level, general assembly, board and chairperson accountability and transparency levels.
Meetings: what is a quorum for the CBO, what happens if people are absent from meetings or turn up late to meetings.
Representatives: who represents the CBO, how representatives are chosen, whether they are rotated periodically and if so, how often this occurs?
Sanctions: what sanctions are needed for violation of the rules, and when exceptions may be made?
Common contribution: if membership of the CBO involves a common contribution or savings fund, what is the minimum amount to be contributed, whether withdrawal of savings is permitted, whether and how interest is paid on savings?
Loans: if loans can be taken from the CBO savings fund, how these are prioritised, what interest rate is charged, how the use of loans is monitored, and how defaulters are penalised for overdue loans.
Formalization of the group: when feasible it is recommended as formalization or legal registration of a CBO can enable it to advocate for its rights and needs, and potentially improve access to resources and/or services for the benefit their CBO or members.
It will take several meetings over a period of two or three months for the CBO to have a definite membership and up to a year for a strong and stable group to be established. By sticking to the agreed rules or norms, making collective decisions on a common action plan, and carrying out these actions either individually or together, the CBO becomes increasingly strong and effective.
3.1.2 Empower community based organisations to improve their capability, motivation and opportunity (COM-B) to achieve their vision of improved animal welfare
You should support CBOs to develop their capability, motivation, and opportunity (COM-B) to improve animal welfare. Your role as the facilitator is to contribute to the creation of an enthusiastic atmosphere and enabling environment where the CBO members can help each other with their agreed actions.
This includes:
Regular meetings to review individual and collective activities against the community action plan.
Generation of the resources needed to support their actions, for example through regular contribution of money to a common fund, or by creating links with other agencies, resource providers and government support schemes.
Generation of other external forms of support to implement their activities, if needed
Maintenance of a record or register by the group in which they record all their decisions. At the beginning you might need to initiate this process of recording and gradually hand it over to the group representatives. Where none of the group members are literate, they may decide to ask for help from a literate person or from school children in the village.
It is important to remember that change is a process, and that people can progress and relapse through the stages of change for any desired behaviour at any time. As a facilitator you will need to gauge the CBO’s stage of change with every interaction by listening for change talk, asking open ended questions, using reflective listening, and supporting the change process throughout the implementation phase. Refer to the recommended facilitator resource 6. Techniques for Supporting Progress through the Stages of Change for guidance.
Figure 41: Mechanisms for Supporting Behaviour Change
Harness Commitment to Change
Encourage CBOs to set small, incremental, and achievable goals for action. It is more effective to set short term objectives for action that lead to results rather than setting objectives for achieving the results themselves [71].
Communicate the vision for change in terms of what the community members’ value frequently and consistently to help erode resistance to change [71].
Provide Positive Reinforcement
Develop social networks amongst stakeholder groups as geography permits, or within or between households, by helping them see how their interests and needs are interconnected and encourage them to provide support and encouragement to each other. By putting peers in a position of being accountable for one another, they reinforce their own progress through helping others [71].
Set up a system whereby members compete against a target achievement, and all those who achieve the target “win”. People are more likely to help one another win when they are competing against their own progress as opposed to competing against one another in a system where there is one “winner”, which can generate a lack of cooperation [71]. For example, set a target for individuals to improve their individual animal welfare results when the Animal Welfare Transect Walk (T22) is repeated. Consider providing households with a monitoring results tracker that they can keep, ideally posted someplace they will see it, to provide them with feedback on the impact of their behaviours and enable them to track their progress over time and serve as a motivating reminder for them to continue making progress.
Provide frequent, encouraging feedback to let the CBO members know how they are doing, ensuring people feel praised, supported, and encouraged.
Promote Self-efficacy
Elevate self-esteem by recognizing their attempts and celebrating their efforts to change even if unsuccessful, and ensure they are never made to feel less than or bad.
Role model behaviours helps demonstrate what is possible and helps them to believe they can make the desired changes. In addition, it is helpful to get members to encourage and support each other to harness social diffusion [31].
Draw Attention to the Feeling of Change
Draw their attention to the benefits and positive impacts of the adoption of desired behaviours over the behaviours it replaces based on their direct experiences [71]. Consider using the before and now analysis (T11b) tool to support this process.
Help members to feel change in terms of intrinsic satisfaction by connecting changes with what individuals’ value [71].
Help people connect with the consequences of their choices by telling meaningful stories. Consider using the Closed Ended Story Telling (T24a) tool to promote the adoption of desired behaviours.
It is important to remember that in almost all successful change efforts, emotions rather than facts are the most effective agents of change [20]. It is therefore important that reflection and learning opportunities are created to enable group members to feel something about the changes they are making and experience the benefits that the adoption of desired behaviours brings to their lives and the lives of their animals [20]. We recommend using the adult learning cycle whenever feasible as it focuses on facilitating processes for reflection and learning by focusing on:
Direct Experiences: drawing on participants personal experiences related to animal welfare improvements and behaviour change, and/or by conducting participatory learning and action activities, participatory demonstrations or presentations through which participants experience/feel new information for discussion and learning.
Facilitating Reflection: helping participants think about how experiences make them feel, analyse new information, and develop their own ideas about the specific topic or issue.
Generating Conclusions: encouraging participants to generalize lessons learned to draw broad conclusions for themselves about their experiences.
Promoting Application: enabling participants to visualize how they may apply their experience/new knowledge in their own lives in the future.
Figure 42: Reflection and Learning Process [7]
Incorporating reflection and learning through periodic meetings with the group/s to discuss and reflect on progress and monitoring results is useful for the following reasons:
Promotes accountability and improves community members’ commitment to adopting desired changes. Specifically, seeking voluntary commitments in these public forums and/or seeking group commitments can improve adoption of desired behaviours [31].
Generates peer pressure and peer motivation to influence individual actions, as well as opportunities for building social networks amongst peers to support change.
Generates increased knowledge about actions that work or don’t work in their action plans, leading to corrective action or improvement.
Better understand the barriers and motivators to adopting desired behaviours, and identify additional resources, support, and/or capacity building needs to address them.
Creates a sense of shared responsibility for dealing with challenges.
Promotes greater understanding of their animals’ welfare and their related behaviours that support or hinder its improvement.
3.1.3 Facilitate tiered organization of community groups to support collective action where appropriate
Depending on the number of CBOs, consider facilitating the formation of associations from amongst multiple community groups. This can be particularly helpful to supporting larger collective action, enabling better access to resources and resource providers, greater sustainability of change, and the ability of animal owning communities to advocate for their needs and rights more effectively through a broader unified voice. In some circumstances, a further level of organization may be helpful, with the formation of federations formed from amongst several associations. However, associations and larger federations are only effective when there is sufficient motivation and need to address collective issues of concern, otherwise they can become directionless and inactive and perceived to be a waste of time due to lack of utility.
Brooke Pakistan partners Sindh Rural Support Organization model of group organizing uses a tiered approach to social mobilization around human development priorities. In this approach “Local Support Organization” (LSO) acts much like a federation comprised of smaller “Village Organizations” (VO), which act as associations comprised of smaller Community Organizations (CO) acting as self-help groups. They are effective as they seek to address priority issues of communities, which is not always the case in the context of focusing on animal welfare issues.
Figure 43: Example of Sindh Rural Support Organizations Three Tiered Social Mobilization Approach
In a project in South-East Asia, a community identified that a key reason why their pony carts kept losing wheels, which in turn caused animal welfare issues, was that a key road through their community developed dangerous potholes after each rainy season. A group formed to work together to address this issue. The group organised their members, and others in the community, to each fill the holes in the road outside their dwellings so that all together the road was repaired. This group is convened after each rainy season to coordinate the road repair activities.
There are many examples worldwide where groups of people who give tourists rides in horses and carts have formed groups. Examples of activities of such groups include working together to negotiate the authorities to provide amenities such as shelter for their animals while waiting for customers and water points to allow their animals to drink; and working together to create rules that promote fair competition regarding attracting customers, for example, a queuing system.
In Kenya, Brooke East Africa (BEA), works with partners to engage the community. At the community level, BEA support the communities to form animal welfare groups. The community animal welfare groups then elect a representative to a county/or sub county umbrella group. Kenya is currently divided into 47 administrative areas (called counties). The county umbrella groups engage the county government to ensure county by laws support animal welfare, and resources are also allocated at the county level for improving animal welfare. From the county umbrella groups each county elects a representative to a national coalition (from the 47 counties), which is referred to as the Association of Donkey Owners of Kenya (ADOK). ADOK is responsible for engaging national government, including successfully petitioning the national government to ban donkey slaughter in Kenya.
Creating associations of groups of animals owning community members at levels beyond their immediate locale is an important method of sustaining momentum after you (the facilitator), your organization, or other external forms of support are withdrawn. However, it is important not to wait until the exit phase to begin work in establishing such associations as they will require time and capacity building to establish and are most sustainable when they are linked to supporting prioritized collective action or benefits for all.
The problem animal tool supports identifying and exploring the underlying causes of perceived animal welfare issues through an in depth root cause analysis. This activity can be revisited when planned actions have resulted in desired welfare improvements to promote evaluation and reflection on unidentified or unaddressed root causes. Please note that the first step in this exercise is the same as that ofAnimal welfare body mapping (T20).
Tool purpose:
Time needed:
• To raise awareness of the root causes of welfare issues affecting different parts of an animal’s body and possible actions to be taken to address them, either collectively or individually • To inform organisational planning based on root cause analysis of animal welfare issues
2-3 hours
Materials needed:
Chart paper, cards, sticky notes, coloured markers, tape, and scissors
Keyword Search Tags
Project Phase: Planning Phase
Approaches for Working With Communities: Community Development Approach, Community Engagement Approach, Societal Outreach and Campaigns Approach
Behavioural Drivers (COM-B): Behaviour Change Diagnosis and Planning, Capability
Stages of Behaviour Change: Preparation Stage
Project Support: Participatory Learning and Action Tools, Needs Assessment
Specific Topics: Animal Welfare, Feelings and Needs
Problem Animal
Figure T25a Problem animal diagram
Exploring the complexities of need and demand for farriery service.
This diagram was made by a group of animal owners. First, the group discussed the problems affecting each part of the animal’s body, then they analysed the problems in depth to find their root causes. The group found that wounds on different parts of the body have different causes, but there are also causal factors (sub causes) which are common to more than one body area, such as bad road conditions and the way that ropes are tied. Wounds on the belly, breast and tail base were found to be inter-related. The group created a community action plan to address some of the root causes identified during this exercise.
Figure T25b Problem animal – causes of identified animal welfare problems
Animal body mapping PLEASE NOTE: Steps 1-3 are the same as in T20 Animal body mapping and should be completed prior to carrying out T25 Problem animal.
Animal body parts map
Step 1
If the broken animal jigsaw puzzle is available, start by playing the game. Then, ask participants to sketch the body of their animal on the ground or on paper and to identify the different body parts and the local names used for each body part.
Step 2
Once participants have identified all body parts, initiate a discussion on their perceptions of the role and function of each part. This discussion often creates an opportunity for facilitators to sensitize participants about which body parts are important to animals’ function, which is particularly relevant in relation to working animals.
Animal body issue map
Step 3
Follow step one above, then ask the group to identify issues they commonly perceive on the body of their animals. This may include wounds, symptoms of disease, or other problems with animal health or function which they observe. It is important to allow participants to identify what they perceive to be issues, rather than identify issues you as the facilitator perceive. Encourage participants to draw these issues on the body map or represent those using symbols next to the appropriate body part.
Problem animal
Step 4
Then, ask the community which 2 or 3 of the issues identified in step 3 are the biggest problems and focus on those for the rest of the activity. Start with those most common to everyone.
Have participants discuss the causes of the problems and draw or write the causes near the relevant part of the animal’s body. Analyse each welfare issue in depth by repeatedly asking ‘why?’ questions.
For example:
‘Why does the animal get that wound?’ – ‘Because of the leather belt on the harness’
‘Why does the leather belt cause the wound?’ – ‘Because it is not cleaned and oiled’
‘Why is the belt not cleaned and oiled?’ – ‘Because we don’t have the time’
‘Why don’t you have the time?’
…and so on, until the group reaches the deepest root causes of the welfare problem and cannot go any further.
When one welfare problem is complete, take up the next one and repeat the questions until root causes are drawn or written next to all the problems shown on the body of the animal. If time permits, add additional issues, and repeat the same process with participants.
Step 5
As the discussion progresses and all the causes are identified, analyse any links or relationships between different causes and show these using lines or arrows (see Figure T25).
Please note: It is common for participants to discuss, and debate causes. These discussions often create shared learning opportunities, whereby participants learn from one another as they discuss and seek agreement on the true causal factors. As a facilitator, you should allow and encourage this discussion without inserting your ideas. However, you may need to ask probing questions or take the time to guide participants to the real causal factors if they get stuck or their lack of understanding prevents them from identifying true root causes. You may also need to intervene if they struggle to resolve their differences in beliefs themselves.
Step 6
Ask participants to reflect on what they have discussed and mapped.
Discussion questions may include:
• What have they realized or learned because of doing this activity? • What are possible solutions for addressing the root causes of priority animal welfare issues? • Are there opportunities to take collective action to address the root causes the issues? • Referring to the identified root causes, what are the implications or consequences for owners or animal-owning households if not addressed?
Support the community to identify possible solutions if needed, either in this session or in a follow up session as time and resources permit.
Step 7
Have the community helper record the root causes and any specific actions and activities in the community action plan, including who will monitor, a realistic timeline and any help needed from external stakeholders. Record the root causes and actions to be taken by the team to your project action tracker and support the community by linking them to any necessary stakeholders
Facilitator’s notes: Problem animal
The facilitator should have a good knowledge of animal welfare and be able to recommend solutions to address issues, including community-based collective action ideas.
Men, women, owners, users and carers all have different roles and responsibilities related to their animals and may have different knowledge to contribute to understanding the root causes of welfare issues. Decide who best to include in this activity and whether to carry it out with men and women (or other subgroups) separately or in a mixed group. This will depend on group dynamics, your rapport with the community and the local context.
The in-depth problem analysis explores socially and traditionally induced inequality related issues as root causes from different people’s lived experiences depending on their position within a society e.g. gender inequality, caste systems, migratory status, race, etc. might uniquely affect owners/users/carers understanding in living within and dealing with root causes. Therefore, the importance of creating safe and enabling environment during such discussion is a high priority as part of a ground rule when leading such sensitive areas. It is also important to acknowledge people’s realties/lived experiences; rather than being dismissive.
This exercise needs a lot of patience and questioning in order to enable the deepest causal factors to come out of the discussion. Keep asking “why” until all root causes are identified.
Consider using cards or sticky notes to document the causes and sub-causes, as participants may change their mind about the causes and either move or remove them.
It is important for the facilitator to end such meetings on a positive note by doing Step 6 and 7 focusing on the potential solutions. Doing this helps with reflective motivation for people to be more motivated to continue to engage and work with us (rather than leaving them pondering about all the magnitude of the problems they have to tackle).
If the animal body mapping (T20)exercise was performed by the group in the recent past, it should not be necessary to repeat steps 1-3. In this case, review and summarize the issues identified with the group, then move to root cause identification in step 4.
T26 Animal welfare cause and effect analysis to explore the root causes of an individual welfare issue identified during this Problem Animal activity in greater depth along with the related effects on animals and people. This tool is great for fostering motivation to improve animal welfare, as it explores the consequences of inaction for both animal and humans.
T15 Cost benefit analysis to explore the risks and opportunities of action and inaction on both animals and humans, including potential solutions for reducing costs and increasing benefits to both. This tool is useful if previously agreed community actions are not being adopted due to lack of motivation or high perceived costs.
Undertaking the root causes analysis using T25 tool paves the way to do COM-B behavioural diagnosisto further support the kind of substantive intervention needed to address the desired behaviour change.
![Figure 40: Stages of Group Development [70]](http://communitiesforanimals.thebrooke.org/wp-content/uploads/2022/05/image-4.png)
![Figure 42: Reflection and Learning Process [7]](http://communitiesforanimals.thebrooke.org/wp-content/uploads/2020/12/Picture-1-1.png)
