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T27 Increasing Perceived Importance of Animals

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T27 Increasing the Perceived Importance of Animals

T27: Increasing Perceived Importance of Animals

Working animals’ (e.g., donkeys, horses, oxen etc.) welfare is often overlooked in comparison to other livestock/production animals who have a more direct and understood role in supporting communities’ livelihoods. This tool is specifically designed to be used to aid communities in realizing the critical role and importance of these often-overlooked working animals to improve their motivation to similarly meet these animals’ welfare needs.

Tool purpose:Time needed:
To increase community members' motivation for better meeting the welfare needs of working animals by understanding their valuable contributions to their lives and/or livelihoods.2-3 hours
Materials needed:
chart paper, index cards or sticky notes, pens/markers, chalk and/or locally available materials.

Keyword Search Tags

Project Phase:
Initiation Phase, Planning Phase, Implementation Phase

Approaches for Working With Communities: Community Development Approach, Community Engagement Approach

Behavioural Drivers (COM-B):
Motivation

Stages of Change:
Contemplation Stage

Project Support: Participatory Learning and Action Tools

Specific Topics: Animal Welfare, Feelings and Needs; Compassion/Empathy, Community Change Agents

Increasing perceived importance of animals
Step 1Take the community through the process of identifying the general resources and services important to meeting their households’ needs and supporting their livelihoods which their animals either directly or indirectly contribute to obtaining (e.g., water, fertilizer, education, transport, health care, animal health services, agricultural products, income, food, feed for animals etc.). Write or draw these ideas on cards or paper until all are listed for all to see. The resources and services listed need not be limited to animal-related resources or services.
Step 2Once these important resources and services are identified, ask participants to identify the animals which directly or indirectly contribute to obtaining them e.g., livestock/production animals, working animals etc.). Write or draw pictures of each animal on a card and place them on the ground. Then write the list of the resources or services they support /contribute to the family beside each of the animals.
Step 3Then ask participants to identify which of the roles listed against each animal are important to them. They can rank them in order of priority. Each listed role should be paired with a picture of the animal that support that role in the household. To aid the participants in identifying these roles, ask participants to think about each animal’s relationship/contribution to all resources identified including(ability to support different resources identified).

Have the community write or draw the roles of each animal on cards or list them on a large piece of paper under each animal identified.
Step 4Based on the roles and their importance, then ask participants to reflect on which animals they feel are most important/which they cannot live without and why based on the identified roles for each animal. Rank each animal in order of the agreed upon importance based on their roles.
Step 5Next, support community participants to assess the value & contribution of each animal to their household through a cost & benefit analysis. Use the following discussion points to help facilitate this discussion:

• How much income do they get from their animals?
• What are some of the uses of each of the animals?
• What are the contributions of each animal in meeting household needs? time savings, social status, labour burden savings?
• Prioritize how they spend income and savings from each animal based on the needs of the various household (Distribution of income expenditure at home)
• Then consider how much is spent to meet each animal’s welfare needs and compare this to each animal’s contribution to the household income.
• Then rank the animals in order of contribution to the household versus what is spent on the animal.


The process helps community members appreciate the value and importance of their working animals in relation to their contributions to meeting the household’s needs. Note which members of the community respond to the various contributions of working animals and lead the discussion for all views and lived experiences are taken, recognized and valued.
Step 6Summarize the results of the activity and ask community members to reflect on their learnings and motivations for acting to better meet the welfare needs of their working animals. Agree on any actions and activities that that individual and/or the group identified they will take to improve the welfare of their working animals to add to the community action plan and agree on a date to repeat the exercise to assess changes in their perceived importance of their working animals and to monitor any actions taken.

Facilitation Notes

  • It is helpful to understand how to use processes which support communities in ranking or prioritising, as utilising a ranking process may be helpful to employ if communities’ members struggle to identify priorities through discussion alone. 
  • It is good to note that the discussion/reflection doesn’t lead to the utilitarian assumption that undermines animal welfare.