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Guidance

Societal Outreach and Campaigns Approach Recommended Core Competencies, Readings and External Resources

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Recommended Core Competencies for Societal Outreach and Campaigns Approach
Recommended Readings and External Resources

Recommended Core Competencies for Societal Outreach and Campaigns Approach

  1. Excellent communication skills:
    • Effective communication skills appropriate for the chosen channel of communication
    • Charismatic/engaging public speaker (for individuals delivering outreach messages publicly)
    • Expertise in effective message framing
  1. Gender Mainstreaming: Understanding of gender mainstreaming to promote gender equality, as well as intersectionality and implications for vulnerable groups and planning and implementing projects.
  2. Understanding of COM-B and stages of change model and appropriate strategies of engagement at each stage.
  3. Animal Welfare: good understanding of animal welfare in terms of the five domains of animal welfare and their human behaviour equivalents.
  4. Empathy and compassion: capacity to see things from other’s people’s perspective, be understanding and consider their situation, and read the community’s feelings, cultural norms and adjust as needed to suit situation.
  5. Event organization: experienced and effective planning and organizer of community events and activities.

The following C4A tools and resources may be useful to supporting capacity building related to these core competencies:

Recommended Readings and External Resources

Recommended readings and external resources that support this approach and development of recommended core competencies are provided below.

C4A RECOMMENDED READINGS

COMMUNITY ENGAGEMENT

GENDER MAINSTREAMING AND INTERSECTIONALITY

BEHAVIOUR CHANGE

OUTREACH COMMUNICATION SKILLS AND MESSAGING

OTHER