An important part of working with communities to improve animal welfare is the consideration and mitigation of ethical issues. Below is an outline of recommended ethical principles important understand and consider throughout any community animal welfare intervention project:
Support Personal/Group Agency
As the only one who can actually change a person’s behaviour is the person himself/ herself, not the facilitator, change agent, or organization, the role of a project is to support people to practice desired behaviours by enabling them to understand (and where possible also experience) the benefits of the promoted behaviours, recognize and believe in their own capabilities, and address those factors that make practicing desired behaviours difficult. It is always important to recognize and appreciate existing positive behaviour as well as start from using locally available resources.
Respect People’s Right to Choose
Projects must always respect individuals’ right to choose (or not) to adopt a particular behaviour (unless it harms or endangers others) and must consider the risks early adopters may face (e.g. disapproval of their community members, incurring initial financial or time-related costs).
Promote Ethical Change
Only seek to change existing behaviours if such change [20]:
- has benefits which are perceived by the targeted community members to outweigh the potential costs/losses caused by changing existing behaviours, customs, and traditions.
- are proven to effectively address the problems faced by the targeted animal owning community.
- are supported by the key stakeholders (such as civil society representatives, ministries)
Practices to Avoid [20]
- Avoid changing a behaviour without trying to understand it first e.g. arriving at a community with a plan to change a given behaviour(s) without trying to first understand why people practice it, why they cannot / do not change it.
- Avoid using excessive social pressure or victimizing e.g. coercing instead of motivating people; labelling individuals as a bad animal owners or carers/cruel people when they do not follow certain practices while not reflecting on their ability to do so.
- Avoid promising more than the behaviour can deliver e.g. exaggerating the real benefits that a behaviour can deliver or downplaying its costs (required time, effort, disapproval of others)
- Avoid Promoting a behaviour with unproved effectiveness e.g. asking people to spend their time, effort, or resources on practicing a behaviour (e.g. certain animal husbandry and management practices) for which there is no strong evidence of effectiveness.
- Avoid Creating demand without adequate supply e.g. encouraging people to use animal related resources or services which are hard to access (due to costs, poor availability, distance) without helping to improve access.
- Avoid ignoring the already present positive behaviours e.g. introducing new practices without assessing and taking advantage of the existing positive behaviours, beliefs, and know-how
- Avoid culturally insensitive interventions.
Promote Equality
It is important understand who discriminated and/or vulnerable groups are and ensure equal opportunities for their participation and representation during the design, planning, implementation, monitoring, and evaluation of such projects to mitigate the perpetuation of their discrimination and/or disadvantage. Community animal welfare intervention projects must ensure they do not operate in ways which are blind or exploitative of different social categorizations such as race, class, and gender, disability etc. Such social categorizations often result in overlapping and interdependent systems and patterns of oppression, discrimination, and disadvantage for these groups, a phenomenon known as intersectionality. This may include ensuring policies and standard operating procedures are in place for gender mainstreaming, promoting equality and diversity and inclusion of traditionally marginalized groups in any engagement activities or communications as needed. At the very minimum it is important to strive to promote equality, and measures may be required to promote equity as a means to achieving equality as needed whenever feasible.
Ensure the Capabilities, Safety, and Security of Community-based Workers
Ensure facilitators and/or community change agents have sufficient core competencies to undertake their work with communities in an ethical, effective, and participatory manner, are provided necessary training and support to undertake their responsibilities as needed, and that proper measures are put in place to ensure their safety, security and well-being while working (e.g. to mitigate safeguarding issues and burn out).
Ensuring the Safety, and Security of Community Members
It is important proper policies and standard operating procedures are in place within your organization and project, as well as sufficient capability within your team, to adopt necessary safeguarding measures to work within the local norms and customs in a way that protects and create an enabling environment for potentially discriminated and vulnerable groups.